Andrew, CEO at Bizness Apps
Andrew Gazdecki’s goal is to develop and create solutions that support small and medium size businesses. He is the founder and CEO of Bizness Apps, a do-it-yourself mobile app and mobile website platform for small businesses, and Bizness CRM, a CRM tool designed to make selling to small businesses easy. A graduate from CSU Chico, Gazdecki has been an entrepreneur for as long as he can remember. At the age of 10, he was selling baseball cards to neighborhood friends, and at the age 15, Andrew created his first for-profit website. In 2009, Andrew founded and bootstrapped Bizness Apps into a global enterprise all while he was a senior in college. Since then, he has gone on to help more than 100,000 small businesses engage with their customers on mobile devices. Today, Gazdecki is the authority on mobile marketing for small and medium sized businesses. He has been featured in The New York Times, Wall Street Journal and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat. A firm believer in education, Gazdecki offers frequent presentations and donations to his alma mater, and contributes to the school’s Entrepreneurship Week, which gives students the tools and resources to bring their businesses to fruition.
Posts by Andrew, CEO at Bizness Apps
Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn’t work, the line is busy, or your menu is outdated? Do you hate having to call in orders?
You aren’t alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.
Recent studies show that restaurants who do not have mobile optimized websites or apps with mobile ordering available are actually losing out on money.
It is time to equip your business with an app, or you could actually lose revenue.
Get an App to Make Ordering Easy for your Customers.
Offering an app or a mobile optimized website for your restaurant is just good business. Statistics show that customers order more often from businesses that offer apps, and when they do order, they order more. Having a menu at their fingertips makes it easier for them to browse items and order more food. They can also customize orders, request extra, and all of it is easier than having to place a phone call and talk over the din of a loud restaurant.
When you have an app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, and more. Your customers will never have to worry about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will cut down on customer complaints.
There are many other great perks to offering a restaurant app.
Customers can also make reservations through the app, which will save precious phone time for you and them. It also eliminates the possibility of errors or over bookings.
You can also promote your restaurant through the app or website. Use geo-fencing to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. Allow customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.
You can even link to Yelp reviews, so customers can read about your establishment before they ever walk in the door.
Restaurants are jumping on the trend.
The food service industry is already participating in mobile apps and online mobile sites. As of right now, 20% of restaurants are allowing customers to submit orders via mobile phones, with a handful of those using apps, while 70% of restaurant owners think that it is an up-and-coming innovation that they may take advantage of in the future.
Studies show that restaurants who have mobile apps simply have more frequent business, which means they make more money. You’ll also save precious time by not having to field so many phone calls during business hours. Many businesses are even hiring extra staff to deal solely with online and app orders. The numbers speak for themselves.
Grow your restaurant with a mobile app today – contact Bizness Apps to get started.
Do you have an appointment- or reservation-based business? If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay. Companies have been doing this for decades, and it seems to work well enough.
But what if you could save your office administrator time, while boosting your business? You’d want to do that, right?
The world has gone mobile, and people are using their smart phones and mobile devices to do everything – including making appointments. If you and your competitor are alike in most ways, but they offer mobile appointments/reservations and you don’t, well – there’s a pretty good chance that they are going to go with your competitor. People like the ease and convenience of being able to make a reservation on the go, without having to call and speak to someone, or stand around waiting for someone to look at a calendar.
According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.
It isn’t just restaurants, either. Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers. It allows a person to take their schedule into their own hands, choosing and booking their own time. A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.
It’s all about ease and convenience.
By offering mobile reservations, you remove several obstacles – customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc. It might not be a big deal to everyone, but some people really are that busy. Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.
However, did you know that one-fifth of real estate searches are done on mobile devices and smart phones? In recent years, mobile searching activity for property has quadrupled, and this year, mobile searching is projected to overtake searching via a desktop computer completely.
So what does that mean for my business?
If you’re a realtor, you’ll want to get while the getting is good. Mobile searching is exploding in just about every industry, and real estate is no exception; in fact, it is one of the main industries to utilize mobile web and mobile apps. Those realtors who start integrating mobile into their businesses will see it pay off in dividends. Creating a mobile app and having a mobile-optimized website will throw you light years ahead of your competitors.
What are the benefits of going mobile?
There are many. You can utilize mobile apps for your business in a variety of helpful ways. Through a mobile app, you can connect with your clients like never before, offering them the ability to stay in touch with you at all times via email and private message; you can send them push notifications and messages based on their needs and interests; easy to use email and contact forms for potential new clients to state their needs; property listings at their fingertips; price and other comparisons so your clients can shop via their phone, and more.
Gain an advantage over your competitors in the real estate market.
In the past, when shopping in the real estate market, potential buyers have had to trek around town, meeting with realtors, viewing homes, and spending days on end touring homes. Them comes the price comparisons, and all the other extensive research that goes into buying a property. Now, with optimized mobile sites and apps, your clients can do most of that legwork right from their own home or office, with their smart phone. You will eliminate all the running around and time consuming, exhaustive searching that comes with shopping for real estate. Your clients will appreciate being able to browse at their leisure, and having you available to be contacted via phone, email or text any time they need you. It is a win win for both you AND the client. You can also use QR codes on “For Sale” signs in your areas, so that when a potential client sees a home they like, all they have to do is scan the code to find out more, rather than taking the trouble to call.
It could mean a world of difference for your real estate business.
Listings are the main reason that real estate companies develop apps, but that isn’t all. You can use them for marketing and promotion, too. Using geofencing and push notifications, you can recruit new clients right from the app, based on their own needs, interest and location.
Still not sure?
A recent study showed that 68% of those polled had reached out to a realtor during mobile searching. 68%! That is staggering, and it only goes to show you that having your realty company mobile compatible is not only a good idea – it’s a necessity. Get in touch with Bizness Apps today to start building your own app.
Hate cold calling? We would too without the right training. Sometimes, however, it is necessary to make mobile app sales appointments. We have some helpful tips that will make calling for mobile appointments a snap.
Cold-calling is an art, and it takes a lot of practice, but you can do it.
Phone sales take careful preparation and research. Yes, research. If you call a business to sell them a mobile app without bothering to research what they do or what their needs are, you aren’t going to get very far. The more research you do about a business, the more likely you are to get that mobile reservation with them. You don’t have to delve into years’ worth of business history or know the back story of every employee, but you DO need to have a basic idea of who is in charge, what goods and services they offer, what kind of web presence they have, and what their needs are. All these bits of info are crucial to making a sale. You need to be able to chat with a potential client about their business needs and know, without a doubt, how you can improve upon them. The client needs to know that you are aware of their specific, unique situation and can offer them a needs-based service they will benefit from. Take the time to research the company – it will help you form a bond with the client, and make the cold call so much easier.
Grab their attention.
But all of that means nothing if I can’t get them to listen to me, you might be saying. That is true. When cold calling, it is important to get the attention of the person you’re speaking with, and grab their interest before they shuffle you off the phone. Everyone is busy these days, and most companies screen sales calls out. Try to catch the potential client off guard if you can, by offering them figures that are relevant to their business. Be as specific as you can, even by pointing out errors or glitches you may’ve seen on their website, or giving them key numbers about a competitor’s success with a mobile app. The info you give them has to be eye-opening, and pertain to their business, or it won’t be effective. Avoid boring generalizations that they’ve heard a million times. The key to getting that mobile app appointment is to grab their attention and keep it.
Instead of flash, give them substance.
Find out what issues or problems the business is most concerned about, then tie it in with the mobile app. Don’t bother telling them about bells and whistles and perks that don’t apply to them, that they don’t need. A potential client won’t be impressed, they’ll be annoyed. Hook them with real, honest solutions that apply to their business. Again, this goes back to research – you need to find out what those needs are. If you have to ask the potential client, ask! But make sure that they know that a mobile app can deliver the features they need to make their business grow. No matter what the business, a mobile app can only help them – it’s up to you to find out how.
Stay the course.
Some clients are going to say no. They just are. Don’t get discouraged. Never harass a potential client, and accept their “no” every time. But it never hurts to place follow-up calls. Sometimes the needs of a business can change, or a client might suddenly decide they do want to try out a mobile app for their business after all. In addition, Bizness CRM is free to resellers, so be sure to use it. After one or two follow ups, if the answer is still “no”, move on.
There are over 100 million small businesses to sell to worldwide.
Cold calling can be fun when done correctly. Once you get the hang of it and are closing appointments left & right, it can definitely be easier on your day. So follow these tips and get to work, because cold calling is a numbers game. The more calls you make, the more appointments you are bound to get. Good luck with your potential new mobile app clients!
A new report released recently has some truly eye opening information about how people are using their mobile phones.
According to the report, which was conducted by Flurry, 86% of the mobile time spent by American consumers is devoted to apps. That is six times higher than the time spent on mobile web (via a browser like Safari or Chrome), which was at 14%.
The statistics break down as follows:
American mobile users spend on average around 2 hours and 42 minutes a day on their smart phones and mobile devices. Of that time, 86% is spent using apps – 2 hours and 19 minutes. Mobile web time, at 14%, is only about 22 minutes a day. Of the app time, the most popular apps used were games (32%), Facebook (17%), Twitter (1.5%), other social networking (9.5%), YouTube (4%), and other entertainment (4%). For mobile web time, Apple Safari and Google Browers were the most used, at 7% and 5%, respectively. Consumers used mobile web time for news, productivity, and utilities, mostly.
So what does all this mean?
It means that Americans use their phones. A lot. What are they mainly using their phones for? Utilizing apps. They are using apps for everything, ranging from games and entertainment, to social networking, to taking care of business and household needs.
Just a few short years ago, apps were considered a flash in the pan trend, but now it has become clear that they aren’t going anywhere.
Apps dominate mobile usage, there are no two ways about it.
Browsers, while once the sole way to surf the web, are now just considered another app amongst many. Companies are following suit – even ones like Google.
Ready to join the throngs of savvy businesses that are creating apps and mobile optimized websites? Get started with Bizness Apps today.
But are you doing enough to make sure you’re mobile-optimized? For an entrepreneur, especially those with a small or mid-sized business, it is important to be plugged into the growing mobile industry in every way possible.
Smart Phones and Mobile Devices are the way of the future.
Currently 91% of Americans use cell phones, and the number of those people who have smart phones is growing exponentially every year. 34% of Americans currently go online primarily using a mobile phone or smart phone. That is a huge number, considering how just a few short years ago you could only access the web via a computer. Of those same people who use their phone to surf, the web, 30% of them use their phone to do business, shop, choose restaurants and more.
One final statistic: 87% of all connected devices, such as smart phones, tablets or other mobile devices, will be mobile by 2017, with laptop and desktop computers only making up a tiny 13% of the market! Those are surprising statistics indeed, and they show just how rapidly new technology can grow.
So what does that mean for your business?
If you’re not optimized for mobile, either with a mobile website, or better yet, a mobile app, you may see your business suffer in the coming months or years. People are simply doing more business via their mobile devices, and having a website simply isn’t good enough anymore. Small businesses need to focus on mobile apps & mobile websites more than ever.
So how can you jump on the trend?
First and foremost, make sure that you yourself, as well as your employees, are mobile. If you don’t have a smart phone or other mobile device already, get one. Make sure you have access to the web, any apps you need, have mobile access to SMS and email, and have a plan so that you can make international phone calls and texts, if you travel. If you’re going to tap into the mobile market, you need to be accessible by mobile yourself.
Is your business mobile accessible? There are two things you need to do.
Most businesses these days have a website, but is yours accessible by mobile devices and smart phones? If not, you need to change that. The majority of customers are now looking at your website NOT from a laptop or desktop, but from an iPhone or an Android, a tablet or some other mobile device. If your website isn’t optimized for their viewing, you could lose a customer.
Once you’ve made the decision to go mobile, you’ll need to create a mobile app & a mobile website.
This is the way most small and mid-sized businesses are doing business with their customers. From an app, you can be everything to your customers with a tap of their screen. They can access information about your goods and services, order online, track reservations, receive push notifications and promotions, contact you via email with questions or customer service needs, offer feedback, and more.
The time to switch to mobile is now – contact Bizness Apps to create your mobile-optimized website and easy to use, affordable app today.
A new report released by BaseKit has shown that a surprising 91% of small business’ websites are not optimized for mobile use. The report took a poll of small and medium sized businesses and questioned them about a variety of technology related topics, including functionality of their website and more.
While a great deal of small businesses do have an online presence, and do use technology and the internet to advertise and market their businesses, most of them are not prepared for the recent surge in mobile use.
510 Small Businesses were surveyed, and of them, only 9% said that they had mobile optimized websites that were accessible to smart phone users. Only about 2/3 of those surveyed said that they managed and updated their own websites, and only 2/3 of those polled used social media to help with online marketing and interaction with customers.
More Customers are Accessing the Web via Smart Phones and Tablets than ever, so small businesses should get with the program.
Small and mid-sized businesses are starting to pick up on the trend, however. According to data from hosting providers, there has been a recent increase in demand for responsive websites, with 45% of users accessing them through a smart phone, tablet or other portable/mobile device.
Companies that want to take advantage of this technology will need to get on board with mobile optimization, and soon. According to recent numbers, over 50% of new traffic to the web comes from smart phones and other mobile devices, and those numbers are only expected to grow in recent years. It is simply smart business to design your website to be mobile-compatible, since so many customers are accessing the web on the go.
Interested in optimizing your website for mobile, or designing an easy to use app? Check out Bizness Apps today.
The rate of mobile app marketing growth amongst smaller businesses has grown exponentially this year alone, with business owners realizing that smart phones are the way of the present and future, and scrambling aboard to offer their customers the features and perks that other, larger companies are offering. Small and mid-sized businesses may even have a distinct advantage over the competition.
Global non-profit Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.” So what does that mean? Basically it just means that businesses are able to reach out to their customers through their smart phones. It seems pretty easy and straightforward, but it can be a complicated process, and many larger businesses have been reluctant to jump aboard thus far, to their own detriment. Small business owners have been wary too, but have recently begun to warm to the idea of mobile app marketing. We’re seeing a surge in small and middle sized businesses creating apps, offering exclusive mobile content, geo-fencing, and more.
Research mobile app marketing before you begin.
The best way to ensure that you’re going about mobile app marketing right is to firstly familiarize yourself with mobile app marketing hands-on. It’s as simple as obtaining a smart phone (if you don’t already have one) and downloading apps for the businesses and services you frequent. Check out how other business approach you through their app – do they send push notifications? What features do they offer? Can you order through the app, and if so, is it an easy process? What kind of loyalty rewards, incentives and promotions are offered? How many different apps are available for the same type of services? Which one is the best, and why?
Develop a mobile app that your customers will love.
Once you’ve done some hands-on research, then begin to take notes of your own business and how you might develop a mobile app. What can you offer your customers that your competitors cannot? How can you set yourself apart? Outlining your goals and objectives is paramount. Reach out to your customers and ask them directly – what might they want to see in a mobile app? Which features do they find necessary? Would they embrace direct messages and push notifications? Would they take part in a rewards program? Take the time to write down your goals and what you hope to get out of mobile marketing. Take account of the cost, of the time involved, and be really specific about the mobile presence you want your business to have. Taking the time to really lay out a plan can mean the difference in failing and succeeding.
With mobile app marketing also comes social media – the two go hand in hand!
Your business needs to be online, if you’re going to stay accessible in this day and age. If you haven’t already, set up a Twitter and Facebook – other sites like Tumblr, Pinterest, Instagram, LinkedIn, and others may be relevant to the goods and services your business offers. Tie them into your mobile app, once you’ve got one started. The more ways you have to advertise and interact with customers, the better.
Keep it simple when you first start out.
There is no need to spend a ton of money on mobile app marketing. Mobile marketing can be adapted to fit even the smallest budget, through careful planning and research. As long as you are reaching your own goals and needs, and seeing a successful (no matter how modest) return on your mobile marketing strategies, you’re doing something right. With a platform like Bizness Apps, you can have a mobile app and a mobile website customized for your business for less than the cost of a newspaper ad!
Read more of our blog to find out more about mobile marketing, apps and more. Be sure to check out how to easily and cheaply develop an app for your business right here on our website!
Nine out of 10 Americans have a cell phone, and over 50% of those cell phones are smart phones. The technology isn’t going anywhere, either. With smart phones getting “smarter” by the day, offering more and more helpful apps and features, people’s dependence on them is only going to grow. For a small business, the time to adapt to this market is now.
Making your business mobile-friendly is the best way to make yourself indispensable to your customers.
Below are a few tips to help you use mobile marketing to grow your small business:
• Start with developing a Mobile App – This is the first and foremost one that you need to do. Develop an app for your small business, and get it up and running as fast as you can. You’ll want a reliable, easy-to-use app that customers can navigate quickly, that will enable them to access all the features they need to do business with you. You want it to be functional, easy to maneuver, and also fun to use.
If you offer goods and services, make it possible for customers to order right from the app, and to enter their data (like payment info and addresses), to be saved for future reference. Those are the kind of features that customers love because it saves them time. You can also have two versions of your app – a free version, which is simplistic and easy, but also a “premium” version, for a small cost, that will offer some perks and content that the first one does not.
• Rewards and Perks – Everyone loves a rewards system, and you might be surprised at just how much more business you can get if you have a loyalty system in place with your customers and clients. If there is some incentive involved, customers are more likely to engage your app more often.
You can reward them with freebies every time they spend a certain amount, offer them weekly exclusive coupons for signing in every day, or even have contests and promotions every so often. Having these kinds of perks on your app will ensure brand awareness, bring more people to download the app, and then keep it.
• Push Notifications and User Specific Messages – More and more companies are implementing direct messaging into their apps. Allowing your customers to sign up for this will ensure that you can reach them at any time to offer them special deals, promotions and incentives – if you use geofencing in conjunction with your push notifications, you can even send messages to them when they are in your area! Keeping the messages short and sweet is imperative – flashy fonts and other flourishes only distract the customer and annoy them. Send small messages every now and again, based on the customer’s interest and needs. They will come to look forward to them, and keep using the app in the hopes of receiving more.
You’ll also want to make sure that the customer IS able to opt out if they so choose – not everyone wants to receive messages or notifications from the businesses they frequent. They need to be able to sign out of that service if they so wish, otherwise you could lose a customer.
These are just a few simple tips on how to get your small business mobile-ready.
Setting clear, obtainable goals for your business is really important when it comes to creating apps and making your business mobile friendly. The idea is to be more accessible to smart phone users, so always keep your website and its content optimized for mobile use, make sure your information is easily obtained and that the customer can access order pages and product information quickly.
Make sure you advertise regularly to bring new customers into the fold. Promotions, incentives and push notifications, used sparingly, will go a long way once you’ve got your app established. Also remember, excellent customer service is key! Having ease of access is nothing if there isn’t excellent support behind the scenes.
Looking to create a mobile app for your business? Check out Bizness Apps today!
MCD recently published data from research conducted in November of 2013, which polled 1,000 domestic travelers – in the category of business, leisure and family. The travelers were all people who had stayed in hotels in previous months, all of whom owned a smart phone.
According to the data presented, travelers utilized mobile apps for a variety of reasons, but the most popular were maps of the area in which they were staying, with 83% of family travelers using said maps. Business travelers (a good chunk at 71%) used smart phone features like bill-paying, ordering-in of room service and amenities, and transportation arrangements. Some hotel apps even allow guests to use their phone as a room key. 68% of the total travelers liked seeing concierge tips in their mobile apps, providing them with tips about the places they were visiting.
One of the lowest used mobile app perks was the ability to sync smart phones with in-room TV. In the future, it may become more popular to sync your smart phone with services like Netflix or Amazon Prime, so guests can stream their own accounts rather than pay expensive fees for in-room movies and entertainment. Currently, however, this service is being largely ignored when it comes to hotel apps.
Customers who were surveyed did feel that hotel apps had enhanced the overall experience of their stay – a good 74%. 80% of travelers also expressed interest in setting hotel preferences on their smart phones, such as floor preference, dietary restrictions, breakfast and newspaper delivery, allergies, even such preferences as the type of wine they like to drink. 87% of guests liked the idea of having these “settings” saved on their app so that the hotel could anticipate their needs.
Hotels will undoubtedly use these statistics to better condition their mobile apps and make the experiences of their guests that much more enjoyable. With more and more hotels jumping on board with mobile apps, it will be interesting to see the services and perks that will be introduced in the future.
Interested in creating a mobile app for your hotel or your hotel clients? Check out Bizness Apps for more information.