Andrew, CEO at Bizness Apps
Andrew Gazdecki’s goal is to develop and create solutions that support small and medium size businesses. He is the founder and CEO of Bizness Apps, a do-it-yourself mobile app and mobile website platform for small businesses, and Bizness CRM, a CRM tool designed to make selling to small businesses easy. A graduate from CSU Chico, Gazdecki has been an entrepreneur for as long as he can remember. At the age of 10, he was selling baseball cards to neighborhood friends, and at the age 15, Andrew created his first for-profit website. In 2009, Andrew founded and bootstrapped Bizness Apps into a global enterprise all while he was a senior in college. Since then, he has gone on to help more than 100,000 small businesses engage with their customers on mobile devices. Today, Gazdecki is the authority on mobile marketing for small and medium sized businesses. He has been featured in The New York Times, Wall Street Journal and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat. A firm believer in education, Gazdecki offers frequent presentations and donations to his alma mater, and contributes to the school’s Entrepreneurship Week, which gives students the tools and resources to bring their businesses to fruition.
Posts by Andrew, CEO at Bizness Apps
Now that you’ve decided to build a mobile app, it’s time to make decisions about design. Designing mobile apps can be fun and creative, and with just a few simple tips, you can have a great-looking, fully functional app for your customers to enjoy.
Even if you aren’t an experienced designer, with these tips, your app will look fantastic.
Include relevant content for your customers:
Of course you want your app to have some facets of your business, but who is the app really for? Your customers, right? So of course you want to take your customers’ preferences into consideration when building your mobile app. Make your app easily readable, by designing an interface that has a font that is easy on the eyes, as well as simple, interactive menus that aren’t cluttered or confusing. The easier it is to use and read, the more likely people are to use it and keep coming back.
Don’t go too color crazy:
Smart phone screens are small, so you have to pack a visual punch in a small space. You can do that by using a good amount of contrast when designing your app. The interface should be pleasing to the eye, with colors that contrast well together. Nothing too loud, nothing that will be hard to read, but just a nice balance of colors that complement each other. Make sure the color scheme ties into your business as well, and don’t use too many colors, or you run the risk of looking dated and unprofessional. You can even find tutorials online for finding the best contrasting colors for an interface.
Keep your app clean & streamlined:
One mistake that a lot of businesses make when designing an app is trying to cram too much into it, ,or overdoing their design. You want to avoid doing that – try to keep your app clean and streamlined. When it comes to apps, you can do anything you want, but using a heavy hand is never a good idea. Pick a template you like, and the contrasting colors, and design accordingly. Navigation, menus, and content all need to be easily accessed, intuitive and easy to use. Clutter is not your friend. If a user has to spend a lot of time learning to navigate your app, they won’t use it.
Use high resolution images:
Choosing the right pictures for your app icons, loading screen, background images, and more is also really important. For starters, your images need to be good quality with high resolution. Stock photos aren’t expensive, so starting there is probably a good idea. Be aware of background images too – screen sizes differ, so you need to tweak your photos and make sure that they will appear correctly for the user, no matter what device they are using.
Preview your app as you design:
When designing an app template, always use the preview function! Use it every time you make a change, to make sure that your app looks the way it is supposed to. Double check as many times as you need to until the app is perfect and up to your standards. Get a second and third opinion. Review it as many times as you can, to make sure that your users are getting the visual, functional experience they want and need from your app.
As you design your app never forget that less is always more on mobile. With these simple tips above you will be able to create a beautiful mobile app for your customers that reflects the uniqueness of your small business in no time. Interested in creating a mobile app for your business? Make sure to check our Bizness Apps today!
Did you know that there are over a million mobile apps in the app stores stores? With so many mobile apps out there, app-developers really need to have a strong marketing strategy to make sure their app is a success and is used by their customers. So what can you do to market your app, and ensure that users are finding and utilizing your unique app?
We’ve listed five great marketing strategies to propel your app forward below.
1. Early Releases and Regular Releases
This is a really important to do if you want to keep a loyal user base. Release features and upgrades to your app often. Word of mouth is the best way to market your app, hands down, so don’t be afraid to tell your customers about it!
2. Create A Unique Mobile Offering
What does that mean to you? It could mean targeting a specific group of people or customers, or it could mean offering features that no other app offers. In some cases, it could mean both. Make sure your app has something to offer that your competitor’s mobile solutions do not, and you’ll guarantee a user base. Make your mobile offering unique to your customers.
3. Optimize for the App Store
This one is really important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result. You do this by utilizing the right keywords, titles and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is super important, because without it, users may not ever know you exist.
4. Make Your App Desirable
For small businesses, the name of the game is implementing functionality into your mobile app that your customers will actually benefit from. Avoid creating an app just to have a billboard of your company in the app store and instead create an app that will show real utility to your customers.
5. Share Across Social Media
Engaging in social media and using calls to action is also a really smart idea when marketing your app. Focus on letting your existing audiences know that you’ve developed a mobile app with real useful functionality or content and they will surely check it out. They will also share the app on social media sites like twitter and Facebook to help further downloads for your business.
All of these things can mean big profits for your app, and the user is the one doing all the marketing for you! Implementing these simple marketing strategies can really grow your app and help you achieve mobile success.
There are a number of business apps that are emerging on the market, making it possible to stay on the go while remaining in touch when you need to be. These apps can increase productivity, help you manage your time, and stay connected with employees & customers.
Here are 7 great apps that can help your SMB:
MozyPro allows users to back up computer files that are important to businesses, allowing them to sync with smart phones, tablets and computers. The app backs up files automatically and is able to be recalled instantly. It is a phenomenal resource for those who want a foolproof backup.
Moonfruit is a website building app that helps the user create a mobile optimized website quickly and easily. It is praised as one of the most helpful and easy apps of its type. Users find it especially helpful, since designing a mobile optimized website from scratch can be time consuming and difficult.
3. DocuSign Ink
DocuSign is helpful for those who have lots of forms to sign, who deal in contracts and other types of paperwork. DocuSign Ink exists solely for smart phone users. You save your signature and use it to sign virtual documents, contracts and more. You can also use it to send others contracts and documents for their signature.
This app is for people who travel a great deal. The app organizes your travel schedule, lays out flight info, car rental, trains, hotels and any other relevant information related to business travel. It keeps track of your schedule and more, mapping out your entire trip and organizing your travel history.
The app self-describes as “a calendar with a brain”. The app helps organize your meetings and appointments, looking up the people you’re meeting with via LinkedIn and other places, so you can have background info, as well as tell you about the traffic in areas you’re traveling to, giving transport reports, and more. It is a helpful resource for those who have lots of meetings and meet new people regularly.
This app is designed for self-starters, and works as a timer. If you work hard for 30 minutes, you get thirty minutes to “waste”. The timer will ding when you’ve used up your time. It works on a cycle pattern, and the user is able to set the times for themselves. This app boosts productivity and helps the user keep track of the time they work and the time they waste, making them more productive.
Interested in building an app for your business? Check out Bizness Apps today.
Many small businesses have joined larger ones in developing a mobile app for their customers, but there are still many holding out, with several small businesses not getting connecting with their customers on a mobile level. A recent study showed that more than half of small businesses don’t even have a website, much less a mobile app.
The mobile app industry isn’t going anywhere anytime soon, so all small businesses should consider engaging their customers with a mobile app, otherwise they will lose out on some serious business.
But what’s holding small businesses back from going mobile? Why are some small businesses finding it so hard to develop a mobile app or even a mobile optimized website?
Experts say it can be a combination of factors that can be easily avoided. We’ve detailed five of the biggest myths that might be holding SMBs back when it comes to mobile apps.
1. Developing a mobile app is too hard.
Developing and creating a mobile app hasn’t always been as easy as today, but these you can build a mobile app in minutes using platforms like Bizness Apps. The problem is, many SMBs don’t realize that technology has changed, and that developing an app is actually really simple.
2. Mobile apps aren’t really necessary.
Many SMBs make the mistake of thinking that they are well-known enough among their customers, and that a mobile app is just a waste of time and money. They mistakenly believe that an app, while helpful to some, won’t really drum up any new business for them. To the contrary, if you don’t have a mobile app to increase repeat business, or at the very least, a mobile optimized website, you are losing out on a huge chunk of revenue.
3. Social media presence is good enough.
Small business owners often make the mistake of thinking that if they are on Twitter or Facebook, that they are getting through to all their customers. This isn’t completely the case – Facebook filters out posts from “fan” pages and business pages, so your customers only see a tiny percentage of the things you post. And with Twitter’s massive feeds, the sheer number of posts people see every day mean that your updates might get lost in the shuffle or buried under other tweets. Push notifications on the other hand arrive directly on a customer’s phone, which can be hard to miss.
4. Mobile Apps don’t provide enough functionality.
Business owners mistakenly believe that apps can’t really do much other than offer some information that’s already out there anyway, but that’s not the case. Mobile apps are built to engage your customers and encourage loyal customers to come back through in depth functionality. For example, you can message specific customers based on location or interest, interact with customers, providing them answers to emails and queries no matter where you are, rewards programs, loyalty programs, incentives, promotions, coupons, contests and other sales-generating marketing strategies, and so much more.
5. Mobile apps are way too time consuming.
Mobile apps are designed specifically to not take up too much of your time. In fact, they can often save you time, by doing things for you like updating your content, keeping data organized, providing customers with helpful information, automatic updates, etc. In addition, features like mobile food ordering or mobile reservations can reduce time spent talking with customers on the phone for their orders, automating the whole process, which is good business for everyone.
So there you have it. If you run a small business, you owe it to yourself to develop an app to interact with your customers and tap into the mobile marketing opportunity. Creating a mobile app is easy, convenient, and shows a high return on investment.
**Make sure to enlarge the video and press the HD button for the best viewing experience.**
Interested in learning about Bizness Apps’ mobile app reseller program? Mobile marketing to reach $400 billion by 2015! Bizness Apps allows anyone to easily create mobile apps for businesses in minutes!
Is mobile part of your marketing strategy?
We offer a complete “mobile business in a box” for clients that are looking to build multiple mobile apps & mobile websites per month.
- Learn about the growing mobile app industry
- Learn why Bizness Apps is the #1 mobile platform
- Learn how to build beautiful apps in minutes
- Learn how to make money off mobile apps
- Learn how to get involved with Bizness Apps today
- And much more
If you have any questions about Bizness Apps feel free to learn more here.
A new study finds 32% of all online purchases are made over mobile devices.
Businesses in a variety of industries are looking for solutions to help them segue into the mobile-dominated world.
Mobile technology developments have steadily been increasing over the past few years, and several small businesses are making mobile commerce their number one priority. Small businesses are implementing various tactics to transition into the mobile world.
1. Small Business Mobile Adoption Increasing
According to Drew Lewis, who runs marketing and management for Leaf, “With the ever-growing adoption of PayPal, Square and other big players, we are beginning to see mobile commerce alternatives find their way into the hands of small businesses.”
Other marketing experts and leaders in the industry spoke up about the current mobile commerce trends and how it will shape the landscape and the things companies are doing to stay in the game. One main trend was the rapid rate in which small businesses were increasing the adoption of mobile technology. This presents a huge opportunity for SMBs to connect with their customers where they are 24/7.
2. Optimized POS Experiences
James Van Arsdale III, director of user experience for commerce solutions provider WebLinc, said that a company’s ability to optimize the customer experience across all channels will drive its m-commerce (mobile commerce) to success, no matter whether they are dealing with emails, social media, websites, or something else entirely.
Major retail companies have begun to adapt to the new age of mobile commerce, by introducing point-of-sale devices (POS) in their stores, which often correspond with apps and make transactions simpler for customers. Many are even using tablets and smart phones in their stores to take orders, ring up purchase, accept payments, scan member cards and more.
3. Branded Mobile Apps
Another way small businesses are adapting to mobile commerce is through branded mobile apps. These apps drive customer engagement and sales, but do have a downside if developed incorrectly – often the cost outweighs the benefits when it comes to conversion rates. As mobile apps continue to rapidly improve and decline in cost to develop from using services like Bizness Apps — more and more small businesses will look to create branded mobile app offerings for customers to quickly make purchases from their devices.
In addition, mobile analytics firm Flurry measured overall time spent on U.S. iOS and Android devices to find that app usage now takes up 86% of mobile time spent. That’s up from an 80% share in 2013. Growing app usage comes at the expense of the mobile Web, which now makes up just 14% of mobile time spent. In total, the average U.S. mobile user spent 2 hours and 42 minutes per day on their device.
Mobile commerce is quickly changing the way customers interact with every business of every size. In today’s world not going mobile is simply not an option. Small businesses should always adapt and change to their customers needs, which now require mobile optimized experiences more than ever.
A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business.
If you own a business, it is essential that you maintain an engaging mobile presence.
Customers want immediate access to information these days, and they get that from their mobile phones. So of course it stands to reason that your customers want to be able to interact with you and to obtain goods and services from your company via their mobile device.
A mobile app enables your business to be available at all times, nights, weekends and holidays, and allows you to offer customers on-the-go access, rewards programs, recruitment opportunities and more.
Engaging your customers has never been easier than with a mobile app. The app practically promotes your business for you.
We’ve outlined four ways that you can grow your business through a mobile app below.
1. Facebook, and other social media sites. When you sync your app with social media like Facebook, Twitter and Instagram, your customers can share content and promote your business. Customers can “share” special promotions and contests you might have and their friends/fans will see the content and be moved to download your app. You can also tweet out special gofers and events.
2. You can also do marketing through push notifications, and geofencing. Localized content can really grow your business. When customers are offered specific content based on their location and interest, they feel catered to and like their needs are being met. This will generate a lot of business.
3. Giveaways, free trials and contests. Don’t hesitate to utilize these! People will download your app especially to participate in contests and giveaways. This will give you an opportunity to get your products, goods and services out there, which will then drum up more business and retain loyal customers.
4. Advertising Space. Taking out an ad through sites like Facebook or other social media sites is a great way to generate business and draw people into your app. These sites target consumers based on their interests, so your ad is guaranteed to be seen by people who are especially likely to give you business. Targeted ads are a great way to insure revenue.
No matter what type of business you run, an app can propel you forward. Restaurants, bars, concert venues, retail outlets, catering services, medical facilities, educational facilities, salons, repair companies and countless other businesses have benefited from utilizing a mobile app.
It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile.
The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide?
We’ll explore the differences between a mobile website and a mobile app so you can make an educated decision on which one can propel your business forward.
A mobile website is basically just a website that is optimized specifically for smaller screens, often has touch-screen capabilities and is more streamlined for ease of access and visibility. They are designed to be accessible through any mobile browser on almost all smart phones. All you have to do is type in the URL on your device, and the site automatically detects that it is being accessed through a mobile device, changing its settings to optimized media.
A mobile app is a bit more engaging, and to many people, better. An app must be downloaded and installed to your device, such as a smart phone or tablet. You access it from a mobile marketplace like Google Play, the Apple App Store, or Amazon Marketplace (and others). While it takes more effort to download and install (and more room on your device, of course), it offers specific features and functions that websites do not.
- Makes websites more accessible for smart phone and tablet users
- Mobile friendly layout, improving functionality and visibility
- Easy accessibility
- Simple but effective functionality
- User control over features and functions
- Customer-specific incentives, rewards and communication
- On-the-go functionality
- Push notifications, geofencing, and localized marketing
- Social media interaction
- Loyalty programs
- Mobile payments and accounting features
- One-tap functionality
- Increased customer engagement
Both mobile apps and mobile websites have a place in the mobile driven market these days.
Mobile apps & mobile websites have many upsides to consider. However, it is a good idea for most businesses to have both, but if you are hard-pressed to choose one, we’d go with a mobile app every time. You can offer your customers much more engaging functionality that will show a higher return on investment.
Customers are likely to download the app when they find out about all of the incentives and rewards involved, they’ll share on social media, which will allow you to recruit more clients, and you can always be available to them 24/7. You can offer your customers excellent customer service and save time and money on your end through streamlined functionality.
Apps are the way of the future simply because they offer both your business and your patrons around-the-clock accessibility, ease of access, fun and convenient interaction, and incentives to keep using the app.
Ready to design a mobile app today? Bizness Apps has everything you need to get started.
You may think that mobile technology is unnecessary to your church, but considering those figures, are you certain? Churches have websites these days as well, and it only makes sense that you would want to be as mobile-optimized as possible for the members of your congregation.
That means being connected via smart phone through an easy to use app.
If you run a website for your Church, you already know that you need to be accessible. Responsive and up to date. Having an app can help you in all those areas.
We’ve listed a few reasons that you may want to consider:
• Many people rely solely on their mobile phones for information these days, so if you don’t have an app, a large portion of your church community could be missing out on your content. Using an app can provide them with content such as scheduling for classes and events, notes and copies of sermons, reminders, and more.
• You could add features that your members would find helpful and interactive, such as prayer requests, social media integration, a digital community wall, and more. You can sync your church app to social media sites like Facebook, Twitter and Instagram to provide content and updates.
• Users who missed Church on Sunday could log into the app to catch up on the sermon or Sunday school service they missed.
• New potential members would find your church app when searching for a new community to join, so member retention is another potential perk of having an app.
• One thing to consider when designing an app for your Church is to have a website first, and don’t start off too strong. Just add a few selective, easy features at a time for your members to get used to. Have a good, clean, informative website first and foremost, and get into designing the app after.
• Most Churches worry about the financial aspect of things like websites and apps. That is totally understandable. Fortunately for your Church, designing an easy, DIY app is more cost-effective than you think.
Bizness Apps can help you take your Church forward with our easy to use mobile app platform.
They predict that revenues could grow to $340 billion by 2017.
The estimate includes revenues generated by several features offered on smart phones and devices, including voice messaging, headset data plans, mobile broadband and enterprise apps as well as others.
According to ABI, mobile operators, device makers, IT people and platform supplies should be targeting that growth market as the consumer market slows down.
Currently, enterprise market revenues represent over 30% of the mobile services market.
Smart phone penetration is also estimated to grow by 90% in North America and Europe, and in other developing regions, even ones with low smart phone penetration, revenues are expected to grow.
ABI analyst Dan Shey advises that mobile operators offer innovative packing and pricing. So that employees can find apps ready to use at work that are enterprise-ready. He also suggests that smart phone markers should have a portfolio of enterprise-ready devices, including ones with security features and preloaded apps, which will make it easier for small business to equip themselves with up to date mobile technology. He also notes that IT and platform suppliers should form partnerships, which would help them to better serve the growing enterprise mobility management services market.
The conclusion is that the enterprise market is growing fast and revenues will reflect that. Companies should get on board quickly to take advantage of the upswing.
Interested in developing an easy to use mobile app for your small business? Bizness Apps can help you get started.