Andrew, CEO at Bizness Apps
Andrew Gazdecki’s goal is to develop and create solutions that support small and medium size businesses. He is the founder and CEO of Bizness Apps, a do-it-yourself mobile app and mobile website platform for small businesses, and Bizness CRM, a CRM tool designed to make selling to small businesses easy. A graduate from CSU Chico, Gazdecki has been an entrepreneur for as long as he can remember. At the age of 10, he was selling baseball cards to neighborhood friends, and at the age 15, Andrew created his first for-profit website. In 2009, Andrew founded and bootstrapped Bizness Apps into a global enterprise all while he was a senior in college. Since then, he has gone on to help more than 100,000 small businesses engage with their customers on mobile devices. Today, Gazdecki is the authority on mobile marketing for small and medium sized businesses. He has been featured in The New York Times, Wall Street Journal and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat. A firm believer in education, Gazdecki offers frequent presentations and donations to his alma mater, and contributes to the school’s Entrepreneurship Week, which gives students the tools and resources to bring their businesses to fruition.
Posts by Andrew, CEO at Bizness Apps
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A new study finds 32% of all online purchases are made over mobile devices.
Businesses in a variety of industries are looking for solutions to help them segue into the mobile-dominated world.
Mobile technology developments have steadily been increasing over the past few years, and several small businesses are making mobile commerce their number one priority. Small businesses are implementing various tactics to transition into the mobile world.
1. Small Business Mobile Adoption Increasing
According to Drew Lewis, who runs marketing and management for Leaf, “With the ever-growing adoption of PayPal, Square and other big players, we are beginning to see mobile commerce alternatives find their way into the hands of small businesses.”
Other marketing experts and leaders in the industry spoke up about the current mobile commerce trends and how it will shape the landscape and the things companies are doing to stay in the game. One main trend was the rapid rate in which small businesses were increasing the adoption of mobile technology. This presents a huge opportunity for SMBs to connect with their customers where they are 24/7.
2. Optimized POS Experiences
James Van Arsdale III, director of user experience for commerce solutions provider WebLinc, said that a company’s ability to optimize the customer experience across all channels will drive its m-commerce (mobile commerce) to success, no matter whether they are dealing with emails, social media, websites, or something else entirely.
Major retail companies have begun to adapt to the new age of mobile commerce, by introducing point-of-sale devices (POS) in their stores, which often correspond with apps and make transactions simpler for customers. Many are even using tablets and smart phones in their stores to take orders, ring up purchase, accept payments, scan member cards and more.
3. Branded Mobile Apps
Another way small businesses are adapting to mobile commerce is through branded mobile apps. These apps drive customer engagement and sales, but do have a downside if developed incorrectly – often the cost outweighs the benefits when it comes to conversion rates. As mobile apps continue to rapidly improve and decline in cost to develop from using services like Bizness Apps — more and more small businesses will look to create branded mobile app offerings for customers to quickly make purchases from their devices.
In addition, mobile analytics firm Flurry measured overall time spent on U.S. iOS and Android devices to find that app usage now takes up 86% of mobile time spent. That’s up from an 80% share in 2013. Growing app usage comes at the expense of the mobile Web, which now makes up just 14% of mobile time spent. In total, the average U.S. mobile user spent 2 hours and 42 minutes per day on their device.
Mobile commerce is quickly changing the way customers interact with every business of every size. In today’s world not going mobile is simply not an option. Small businesses should always adapt and change to their customers needs, which now require mobile optimized experiences more than ever.
A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business.
If you own a business, it is essential that you maintain an engaging mobile presence.
Customers want immediate access to information these days, and they get that from their mobile phones. So of course it stands to reason that your customers want to be able to interact with you and to obtain goods and services from your company via their mobile device.
A mobile app enables your business to be available at all times, nights, weekends and holidays, and allows you to offer customers on-the-go access, rewards programs, recruitment opportunities and more.
Engaging your customers has never been easier than with a mobile app. The app practically promotes your business for you.
We’ve outlined four ways that you can grow your business through a mobile app below.
1. Facebook, and other social media sites. When you sync your app with social media like Facebook, Twitter and Instagram, your customers can share content and promote your business. Customers can “share” special promotions and contests you might have and their friends/fans will see the content and be moved to download your app. You can also tweet out special gofers and events.
2. You can also do marketing through push notifications, and geofencing. Localized content can really grow your business. When customers are offered specific content based on their location and interest, they feel catered to and like their needs are being met. This will generate a lot of business.
3. Giveaways, free trials and contests. Don’t hesitate to utilize these! People will download your app especially to participate in contests and giveaways. This will give you an opportunity to get your products, goods and services out there, which will then drum up more business and retain loyal customers.
4. Advertising Space. Taking out an ad through sites like Facebook or other social media sites is a great way to generate business and draw people into your app. These sites target consumers based on their interests, so your ad is guaranteed to be seen by people who are especially likely to give you business. Targeted ads are a great way to insure revenue.
No matter what type of business you run, an app can propel you forward. Restaurants, bars, concert venues, retail outlets, catering services, medical facilities, educational facilities, salons, repair companies and countless other businesses have benefited from utilizing a mobile app.
It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile.
The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide?
We’ll explore the differences between a mobile website and a mobile app so you can make an educated decision on which one can propel your business forward.
A mobile website is basically just a website that is optimized specifically for smaller screens, often has touch-screen capabilities and is more streamlined for ease of access and visibility. They are designed to be accessible through any mobile browser on almost all smart phones. All you have to do is type in the URL on your device, and the site automatically detects that it is being accessed through a mobile device, changing its settings to optimized media.
A mobile app is a bit more engaging, and to many people, better. An app must be downloaded and installed to your device, such as a smart phone or tablet. You access it from a mobile marketplace like Google Play, the Apple App Store, or Amazon Marketplace (and others). While it takes more effort to download and install (and more room on your device, of course), it offers specific features and functions that websites do not.
- Makes websites more accessible for smart phone and tablet users
- Mobile friendly layout, improving functionality and visibility
- Easy accessibility
- Simple but effective functionality
- User control over features and functions
- Customer-specific incentives, rewards and communication
- On-the-go functionality
- Push notifications, geofencing, and localized marketing
- Social media interaction
- Loyalty programs
- Mobile payments and accounting features
- One-tap functionality
- Increased customer engagement
Both mobile apps and mobile websites have a place in the mobile driven market these days.
Mobile apps & mobile websites have many upsides to consider. However, it is a good idea for most businesses to have both, but if you are hard-pressed to choose one, we’d go with a mobile app every time. You can offer your customers much more engaging functionality that will show a higher return on investment.
Customers are likely to download the app when they find out about all of the incentives and rewards involved, they’ll share on social media, which will allow you to recruit more clients, and you can always be available to them 24/7. You can offer your customers excellent customer service and save time and money on your end through streamlined functionality.
Apps are the way of the future simply because they offer both your business and your patrons around-the-clock accessibility, ease of access, fun and convenient interaction, and incentives to keep using the app.
Ready to design a mobile app today? Bizness Apps has everything you need to get started.
You may think that mobile technology is unnecessary to your church, but considering those figures, are you certain? Churches have websites these days as well, and it only makes sense that you would want to be as mobile-optimized as possible for the members of your congregation.
That means being connected via smart phone through an easy to use app.
If you run a website for your Church, you already know that you need to be accessible. Responsive and up to date. Having an app can help you in all those areas.
We’ve listed a few reasons that you may want to consider:
• Many people rely solely on their mobile phones for information these days, so if you don’t have an app, a large portion of your church community could be missing out on your content. Using an app can provide them with content such as scheduling for classes and events, notes and copies of sermons, reminders, and more.
• You could add features that your members would find helpful and interactive, such as prayer requests, social media integration, a digital community wall, and more. You can sync your church app to social media sites like Facebook, Twitter and Instagram to provide content and updates.
• Users who missed Church on Sunday could log into the app to catch up on the sermon or Sunday school service they missed.
• New potential members would find your church app when searching for a new community to join, so member retention is another potential perk of having an app.
• One thing to consider when designing an app for your Church is to have a website first, and don’t start off too strong. Just add a few selective, easy features at a time for your members to get used to. Have a good, clean, informative website first and foremost, and get into designing the app after.
• Most Churches worry about the financial aspect of things like websites and apps. That is totally understandable. Fortunately for your Church, designing an easy, DIY app is more cost-effective than you think.
Bizness Apps can help you take your Church forward with our easy to use mobile app platform.
They predict that revenues could grow to $340 billion by 2017.
The estimate includes revenues generated by several features offered on smart phones and devices, including voice messaging, headset data plans, mobile broadband and enterprise apps as well as others.
According to ABI, mobile operators, device makers, IT people and platform supplies should be targeting that growth market as the consumer market slows down.
Currently, enterprise market revenues represent over 30% of the mobile services market.
Smart phone penetration is also estimated to grow by 90% in North America and Europe, and in other developing regions, even ones with low smart phone penetration, revenues are expected to grow.
ABI analyst Dan Shey advises that mobile operators offer innovative packing and pricing. So that employees can find apps ready to use at work that are enterprise-ready. He also suggests that smart phone markers should have a portfolio of enterprise-ready devices, including ones with security features and preloaded apps, which will make it easier for small business to equip themselves with up to date mobile technology. He also notes that IT and platform suppliers should form partnerships, which would help them to better serve the growing enterprise mobility management services market.
The conclusion is that the enterprise market is growing fast and revenues will reflect that. Companies should get on board quickly to take advantage of the upswing.
Interested in developing an easy to use mobile app for your small business? Bizness Apps can help you get started.
25% of the world’s population, that is.
The number represents a jump in growth of 25% as compared to stats from the previous year, according to the company. However, these status do not reflect individual adoption rates of many countries, such as ones in the Asia-Pacific region, which according to eMarketer, “will account for more than half of all global smartphone users this year.”
eMarketer went on to state that by 2017, over 33% of people will be using smartphones around the globe.
While that sounds high, it is actually a quite modest prediction when it is compared to a study previously done by Ericsson, which had projected that global smartphone use would reach 60% by 2019.
eMarketer said, “By 2015, we estimate that 15 countries worldwide will have seen more than half of their populations adopt smartphones.”
The numbers are impressive, but it is worth remembering that these are merely estimates and projection at this stage, and cannot be taken as fact. In the past, the occasional eMarketer study has been debunked. Still, experts think that the above eMarketer prediction could be right on the money, as it is backed by smartphone uptake trends in developing markets, done by other firms. It has also been noted recently by Business Insider that one in every five people owns a smartphone, as of last year in the U.S.
So what does it all mean? If the numbers are correct, and one in four people own a smartphone around the globe, the future of apps and mobile web are only set to grow even brighter.
This also shows huge potential for mobile business apps as businesses of every kind will look to connect with their customers on their mobile devices.
According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013.
In addition, mobile apps accounted for more than half of all the digital media time spent in May, at 51%. More detailed analysis on the leading content categories showed how some categories experienced shifts at a faster rate than others. For instance, digital radio (led by Pandora) gets 96% of engagement from mobile devices. Similar success was seen with photo apps like Instagram and Flickr, which also got 96% engagement from mobile apps. Maps, instant messenger services (like Skype, Facebook Messenger and WhatsApp), also were strong leaders. Games, Downloads, Social Networking and other telecommunications apps lay somewhere in the middle.
Social Networking may be in the middle, but it is more important than the numbers may show. According to further numbers, 20% of total digital time spent is comprised of social networking sites like Facebook, Twitter, and others. 70% of social networking time is spent via smartphone and other devices. It is important in terms of the internet economy because of its contribution to digital ad spending. Facebook has a huge mobile ad presence.
Mobile engagement on social media has grown by 55% this year alone, and social networking also accounts for 31% of all growth in internet engagement for the past year. Facebook alone accounts for 24% of all mobile time spent. The Facebook App itself accounts for 18% of all mobile time spent. That is a mind-blowing figure!
There is no doubt about it, apps are dominating the digital world, more than ever.
Statistics show that people are still definitely accessing websites and content via browsers, but those numbers are dwindling more and more in the face of apps. There are some exceptions to the rule when it comes to apps – websites and companies that still do more business via a browser/site, such as Google and a few others. Generally speaking, though, most companies have realized that the best way to drum up interest and recruit loyal members/clients/customers, is through an app.
So what happens now? The way we surf the web and utilize mobile content has undergone a huge change in recent years, and smartphones and devices are leading the way. As more and more people start utilizing mobile web, companies will follow. We’ll see more and more ad dollars being devoted to app content, and less and less to web browser content. With this. we’ll also see a need for more affordable app development allowing companies of every size to create apps for their customers.
Interested in creating a mobile app for your business? Bizness Apps is at the forefront offering affordable mobile app development to SMBs.
Gyms nationwide are jumping on board with providing their customers and clients with apps. It is a great way to connect with members and provide them with exclusive membership benefits, updates and more.
A mobile app that is customized for your fitness center can provide your members with so much utility they’ll appreciate. You can offer them loyalty rewards features, the ability to track their progress and workouts, special promotions and coupons, nutrition and workout info, scheduling and more.
All of the above helps boost member attendance and retention for gyms which increases profits!
According to the 2012 Fitness and Technology Survey, 72% of exercisers are using technology to support their workouts, both in and out of the gym. Apps like MyFitnessPal, Sportstracker, and more are booming in popularity. Gyms are jumping into the trend by offering their own branded apps for their members to use to help drive deeper engagement with their members. In addition, mobile apps can be used as a great way to keep members informed about holiday hours or fitness class schedules.
57% of gym members bring their smart phone to workouts – whether they are using them to track workouts, listen to music or stay connected while pumping iron, is no matter. The fact is, offering an app to help them do all those things and more is a really smart idea. It can help retain members, offer them special content and support which will in turn generate more business, and help both you and them organize their experience.
When an app is advertised on a website, or with a media kit, downloads increase by 50%. So be sure to advertise that app on your site!
Gym apps are also great for recruitment! Potential members may download the app to see what the gym is about before they join, or they may download the app to take advantage of exclusive offers or membership discounts/services. Once a person has downloaded the app the odds of them joining as a member go up exponentially. You can offer potential clients personal training offers, member referrals, day passes, promotions, trial memberships and more.
Designing and implementing an app for your gym doesn’t have to be expensive. Bizness Apps offers affordable, easy to design and use apps that work on any platform. Design the app yourself and include the features that are important to your business and members.
Go mobile today and gain an edge over your competition!
Monetizing on Mobile.
1. 82% of mobile shoppers use search engines to influence their shopping choices.
2. 52% of mobile shoppers know that they spend more with cross-channel personalization.
3. 79% of smart phone owners use their devices to make purchases.
4. Almost half of American smart phone owners used shopping apps in June 2012.
5. 62% of emails are opened on mobile devices.
6. Tablet users access search engines 73.9% of the time.
The Future of Mobile.
7. Local mobile searches are expected to exceed desktop searches in 2015.
8. Global smart phone use will reach 2 billion by 2015.
9. By 2017, 85% of the world will have 3G access.
So what does it all mean?
As small businesses grow, they will need to continue integrating into the mobile-connected world.
Through social media, mobile apps and more, connectivity and engagement through devices is at an all time high, and will only continue to grow, with more and more consumers getting smart phones and other devices. Customers grow more reliant on their devices by the day, with other forms of advertising and sales becoming almost obsolete.
Businesses simply must adapt and offer mobile-friendly, cross-channel experiences for their customers if they plan to grow and generate business. Apps must be secure and safe, engaging for customers, easy to use, affordable, and generate revenue for the business.
To learn more about mobile apps and how to create an affordable, convenient app for your small business, check out Bizness Apps today.