Small Business


What’s the secret to success for today’s new business owners? Engagement. When it comes to marketing, the old approach of general advertising and pitching to customers just won’t work. Customers want to be engaged with, shown that they matter and know that you’re listening. Brands are learning that they must shift from mass marketing and advertising to a new way of marketing – total engagement on a personal and...

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Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank. The days of social media have certainly made it easier to promote a business, but it’s not the only way, nor should it be. There are several other things you can do to grow your business without ruining your budget. We’ve outlined ten of the best...

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Mobile Apps have changed the way the business world works forever, and it’s easy to see why. No matter what field you’re in, you’ve likely seen how business has changed to reflect the ever-changing mobile industry. Mobile devices make everything more accessible to business owners and customers alike, putting an ease and convenience that wasn’t there before. This is a big deal to businesses, affecting not only...

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  Entrepreneurs are a busy breed. When they’re not buzzing over their next big idea, they’re often just fumbling to get endless day-to-day tasks done before the clock runs out. In comes the app to make life easier. These smart options cut down on precious time, making your day a bit simpler. Buzz on!   EchoSign — Cut down on paperwork headaches with this Adobe app (available on iOS and Android) that makes signing...

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There are 23 million small businesses in the U.S., which contribute more and more jobs to the market each day, serving as a—if not the—crux of our economy and backbone of our society. It’s no surprise that many Americans feel the itch to start a business, but for most of us, the everyday just gets in the way. Daily pressures can outweigh long-term dreams, especially when those pressures come in the form of a clogged toilet, a stolen...

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