Mobile commerce may seem like a cool extra channel for generating sales, until you learn more about it. Then you see that it’s quickly becoming the main channel for generating sales online and connecting with customers. In fact, if trends continue, there may come a day when m-commerce is referred to more simply as just “commerce.”
Okay, that’s overselling it. But m-commerce is a big deal, and we’ve got four facts to back that claim up. Read on, but be warned – once you hear more, you’re going to want in. The opportunities are just too darn tasty.
Wow. Is that for real?
Yes. Yes it is.
Mobile commerce is a massive, booming market, and it’s increasing all the time. If your business doesn’t have a piece of it, you may be losing total market share as others arrive to the party ahead of you.
And it’s a pretty big party.
2. Everyone has a mobile device
And not just that, a huge amount of people have smartphones (roughly half of adults in the U.S.). This means that you’re not addressing a small slice of the market when you invest in m-commerce, you’re addressing the majority of the market.
Again, these trends show that m-commerce is not an extra, supplemental channel for producing sales, but one that is fast-becoming the central channel in the digital marketplace. Of course, not all products and industries are impacted by this fact equally, but if you haven’t checked out the data for your business recently, it’s high time you did.
3. If you offer “store mode,” customer engagement increases fivefold.
Yep, engagement is five times higher if your app has store mode. Even when people visit your location in person, they’re still visiting you on mobile. You just can’t get away from it. It’s everywhere. Literally. But there’s good news:
It’s a huge opportunity!
If your customers love mobile, then it pays for you to love mobile as well. And facts like this show just how much it pays. Your mobile dollar can go very far indeed.
4. Some shoppers only use mobile devices
This is the most compelling fact, in our opinion. Some shoppers can’t be reached on desktop devices anymore – they only connect via mobile. If you haven’t gone mobile, these customers are simply on another planet from you.
Almost every small business owner would like to increase sales, but it can be hard to decide where to focus marketing efforts. Armed with these facts, it becomes a lot easier to see where you should spend your money as a small business owner.
Let’s take each marketing channel in turn:
Mobile web usage continues to increase daily, and is projected to surpass desktop web usage by 2014. Half of all local searches are now done on a mobile device, and these aren’t just idle searches. In fact, a whopping 90% of mobile searches lead to an action, and over half of these are purchases! This means that having a mobile website is an absolute must for businesses that want to maximize their opportunities.
But it isn’t just about taking advantage of a way to boost sales. Not having a mobile-optimized website can actually do serious damage to your business. This is because 40% of searchers head to a competitor’s website after a bad mobile website experience with a particular company. Your lack of a mobile website is actually an advantage for your competition, especially if they’re up to date with their mobile optimization.
Takeaway: A mobile-optimized website is a must for small businesses that want to remain competitive.
Search engine optimization remains crucial. What you may not know is that a surprising amount of foot traffic to your location can come from Google. 88% of searchers for a type of business actually go to one within 24 hours. This response is even more immediate on mobile, where 70% of searches are followed up with an action within an hour. In addition, SEO leads have a close rate of 15%, which is higher than referrals, paid search, social media, and outbound leads.
Takeaway: SEO is a solid source of web AND in-person traffic.
Social media includes platforms like Facebook and Twitter, but also online review sites like Yelp, and small businesses would be well served to address both. A few stats cover the core reasons why:
Seven out of ten consumers are more likely to use a local business if it has information available on a social media site. This stat isn’t just fluff, either. 20% of Facebook users have actually purchased something because of ads or comments they saw there. That is, social media can directly generate sales.
As for online review sites, 72% of consumers trust them as much as personal recommendations from people they know. While word-of-mouth will always be valuable, Internet recommendations have become equally as valuable.
Takeaways: Social media creates sales and online reviews are now fully trusted.
We could go on at length about why email marketing is so much more than just “spam,” but one stat says it all: businesses return $40 for every $1 spent on email marketing! For many businesses, this is the most cost-effective multiple available in any marketing channel.
Takeaway: If you don’t do email marketing, you’re definitely leaving a significant amount of money on the table.
49% of sites are not compliant with basic usability principles. On mobile, 93.3% percent of small business websites are not mobile-compatible. This means that they will not render successfully on mobile devices or smartphones. Put another way, they’ll look bad and users will quickly hit the “Back” button.
The result? 50% of online sales are lost because visitors can’t find the content they want. This can be something as basic as a phone number, which 60% of local businesses omit from their website.
Takeaway: do a quick review to make sure your site is functional on all devices, and that basic info is easy to find.
Web ads are low-cost but also fairly low effectiveness. Click-through rates are currently averaging .1%, half of those may be mistakes, and a significant portion may not even be actual human users.
Takeaway: web ads might be part of a successful strategy, but don’t rely on them to generate your sales.
Companies with active blogs receive 97% more leads, and content marketing has recently been ranked the single most effective SEO technique, according to Marketing Sherpa. A blog costs less than traditional marketing, and each post can serve as a perpetual “ad” that will bring a stream of traffic as long as it is up. Thus, blogs are well worth the effort.
Takeaway: invest in regular blogging to enjoy a highly cost effective boost in leads.
Recently, we came across an interesting poll conducted by The Enterprise Council on Small Business. They asked small business owners, “What is the single most important problem facing your business today?”
The responses were very enlightening, and are useful for understanding your customers if you sell to small businesses. Here’s the breakdown of the responses:
Poor sales 20%
Government regulations 16%
Cash flow 14%
Quality of labor 7%
Cost of labor 4%
Cost and avail. of insurance 4%
Finance and interest rates 4%
The top response shouldn’t be too surprising. In fact, it’s what defines small businesses. Small businesses typically don’t have a large volume of sales or revenue, and while some have steady business, many worry constantly about a lack of business and sales growth.
This list also shows that uncertainty about or disagreement with government regulation, perhaps led by the new federal health care laws, is top of mind for small business owners. Many small business owners are forced to choose “practical solutions” to regulatory demands, especially when the cost of compliance is high or it isn’t clear how to comply. Accordingly, the risk of being investigated or audited, without the protective shield of a large legal department, may also come into play for small business owners.
The remaining concerns are almost exclusively financial. Money concerns, therefore, are clearly a critical theme to consider when trying to understand the mindset of small business owners.
So, how should you adjust your sales approach in light of this information? Check out our companion post on What to Focus on When Selling to Small Business Owners.
I’m pleased to announce our largest single app update to date.
New features include:
- Reservation Tab
- Fan Wall v2 Tab
- Events v2 Tab
- Car Finder Tab
- Website Tab thumbnails enabled
- Loyalty Tab lock icon now customizable
- New “More” navigation option for premium designs
- Ability to upload background images everywhere
- Link sliding images to areas in the app
- Faster load and refresh times
- And much more…
So what’s next for Bizness Apps?
- We have a huge update coming to Bizness CRM soon
- Decrease mobile app loading times significantly
- Deeper iOS integration and functionality
- More social engagement and interactiveness for users
- News tab to easily integrate useful and engaging content
- Location based push notifications
- Ability for resellers to limit the content their clients see on their platform
- Enable search functions across all of our features
- Email forms coming soon to mobile websites
- And much much more…
Please email us at email@example.com if you have any questions!
Thanks again for all your support!
CEO at Bizness Apps
Search Engine Optimization is usually implemented to help websites improve their online ranking and exposure. But did you know that SEO is also applicable to mobile applications, regardless if they’re reseller mobile apps or not? In fact, mobile app SEO is very important, particularly now that every app stores is bursting with millions of mobile apps.
SEO for white label mobile applications work virtually the same way as SEO for websites. This means, all the stuff you know about Search Engine Optimization can also be used when submitting your mobile app. Remember that the more people submitting apps to various app markets, the harder it is to rank well on mobile app searches. Boost your app ranking and exposure using the following white label mobile app SEO tips:
Optimize your app’s meta data like meta description, etc. on your chosen platform/s, instead of optimizing it for app search. Think about your target audience carefully. Do you want to tap the global market or maybe just the US market? Is it mainly for men or women mobile app users? Is there any age range preference? Although none of these elements really prevent other users from finding your app, they offer more efficient results.
Ensure you’re using appropriate key words and or phrases—terms that are relevant and applicable to your chosen target market. There are loads of free and helpful keyword research tools online that let you find words that people are actually using on their queries. Some can even be narrow down by country, language and others. A good example and widely used keyword suggestion tool is Google AdWords Keyword Tool.
Before submitting your reseller mobile apps, you have to carefully choose the title/name, description and keywords/phrases to use. Also, study the application stores’ rules and restrictions on each of those fields, and of course, be sure to follow them.
Lastly, keep in mind that Search Engine Optimization (SEO) can be applied not only to websites, but also to all social networking sites. As such, you should take advantage of these channels to effectively promote your white label mobile app. Also, while you’re bound by the rules of the app markets, many people would search mobile applications online using various search engines. You want to make sure your website and social media pages are optimized. And don’t forget to include the direct download link!
There have been a lot of handy guidelines and advice about reseller mobile apps that sometimes we get confused and forget even the most basic pointers. Discover below some of the most important things you should keep in mind about white label mobile app development:
- There is an outrageous number of mobile applications available today, all of which are competing to be the next Angry Birds or Instagram. Needless to say, many don’t make it as successfully and some even fail. To succeed, app resellers should really work hard to promote their white label mobile apps. That’s the quickest way to rank high in various app markets.
- Take into consideration that app stores have different approval procedures and timeframes, which may affect your chosen actual launch date. This may cause delay in your schedule by weeks or even months. Keep this in mind so you can adjust your timeline accordingly.
- Before pricing your white label mobile app, think carefully whether generating profits is your main objective or maybe just boosting traffic to your website. If the latter, then consider offering it for free so you can get as many prospects as possible.
- Your number of white label mobile app users will be restricted to your chosen mobile operating system/s. Thus, if you want to reach more potential customers and have a substantial budget, you might want reseller mobile apps that run on multi-platforms, and not just for the iPhone but also for Android devices and others.
- Tablets like iPads are different from smartphones. That means, the type of apps tablets use are also different from those that run on smartphones. iPad apps and other tablet applications generally contain more features for content consumption and productivity, and fewer for games/leisure. Consider this if you want an app both for tablets for smartphones.
Be sure to keep in mind these essential reminders if you’re thinking about becoming an app reseller. For a hassle-free means of reselling mobile applications, choose Bizness Apps white label mobile app reseller solution.
Competing with so many popular iPhone apps out there is never easy, most especially for rookie app resellers and developers. Submitting and forgetting about it certainly never works. Getting your white label mobile app noticed requires some effort. While there are plenty of ways to get your app noticed, here are some of the most important ones:
Aesthetic design – Like any other product, great design plays a critical role in attracting prospective users and making long-term rapport with them. Eye-catching yet functional design is necessary to create a positive first impression, which is crucial in getting your audience’s attention. Content, media, navigation, graphics and other design elements should be compelling to further draw potential users. People should love your design enough for them to constantly tinker with your iPhone app reseller and even suggest it to their friends.
Right category – Aside from being noticeable, your white label mobile app should be easily discoverable. That’s where choosing the right category plays a vital role. Assess its features carefully to determine which category it appropriately belongs. Ideally, include relevant keywords in the app name and description so people would be able to find it in a flash.
Free app – Undoubtedly, offering your mobile application for free is one of the quickest ways to get noticed. Do it upon launching and for a limited time only to create urgency and demand. Sell it for a minimal fee when it has become popular and earned a number of good reviews. Just make sure the paid edition is an upgraded (and improved) version, meaning it’s meatier with exclusive features. Doing so would convince more users to actually download it even if they have to pay for it.
Promotion – Attracting prospects to your white label mobile app involves a great deal of promotion. Spread the word about it using a wide-variety marketing methods. And you need to do this for pre-launch and post-launch to ensure its steady popularity. Some promotion and marketing techniques to consider: Having an app reseller website/blog; promotion via Facebook, Twitter and YouTube; soliciting app reviews, etc.
The most frustrating part for most app resellers is when no one is paying any interest to their white label mobile apps. Blame it on the ridiculous number of iPhone apps on the App Store all vying for people’s attention. But most of the time, you just need to modify a few things about your application. And if you want an efficient and hassle-free way of reselling apps, you’ll surely love our white label mobile app reseller package solution.
Apple App Store, Google Play and many other stores offer millions of mobile applications combined. Nevertheless, not every single app is bound to succeed and become a best-seller. In fact, only very few do. Now, app resellers wonder what makes one sell well. Learn below the top 5 essential qualities of a bestselling white label mobile app.
1. Reliability – White label iPhone apps’ success heavily depends on their overall reliability and consistency in performance. As such, you need to ensure your iPhone app reseller is carefully tried and tested under many different extreme situations. Turned on or off, top-selling apps perform impeccably. Also, it shouldn’t consume much battery juice and CPU. And if it constantly crashes, it won’t hit the top of the charts; it might not even be approved at all.
2. Compatibility – Your white label mobile app should be compatible with whatever mobile platform/s you choose. Remember that each mobile platform or OS has its own set of rules, requirements and work environments. You need to consider these crucial factors so you can provide users the most intuitive and seamless experience. Features that veer away from particular mobile OS standards may just confuse and or annoy users, which can consequently result to poor sales.
3. Speed – People want everything quick and easy—the same goes for white label mobile apps. They hate applications that take too long to load. Make sure your application isn’t packed with excessive media files, as these heavy stuff could really cause sluggish loading process. Fast loading time means under five seconds; over that would likely frustrate users.
4. Uninterrupted – Continuous and no hang time make for a great, top-selling application. In contrast, reseller mobile apps that hang all the time rarely earn a lot of downloads. Thus, your white label mobile app’s general UI (user interface) should always be active and open to prevent hanging/freezing. Proper testing also plays a huge role in ensuring uninterrupted performance.
5. Value – For a white label mobile app to really thrive, it has to deliver some form of value. If not, it’s really pointless pursuing a career in white label mobile development because you’re most likely to fail. Make sure your app is either useful or entertaining (or both) to get more downloads. Besides, a handy and dandy app really encourages people to not only use it frequently, but also recommend it to others.
Keep in mind these top 5 elements that make a successful, top-earning white label mobile app. Get your very own white label mobile app builder today here at Bizness Apps. We provide an all-in app reseller package that you can try out for free.
One of the toughest parts of becoming an app reseller is the actual marketing and selling phase, particularly now that practically all mobile application stores are overflowing with apps of every kind. Not to mention that there are a ton of developers all eagerly selling their applications. However, eagerness can sometimes accompany carelessness and errors, which can then result to poor sales. Save yourself from frustration and hassle by identifying these mistakes so you can avoid them from even happening in the first place. Here are the most common ones:
No free version – It’s totally understandable if you immediately want to earn from your white label mobile app. But then again, you have to remember that getting someone to download your app is difficult enough, more so if they have to pay for it. Have a lite version so people can give your app a try before purchasing the full version. Plus, if users find you free iPhone app reseller version handy, they won’t hesitate to upgrade right away and you’d surely generate more revenue.
Poor description – Along with screenshots and demo videos, top-selling white label mobile apps also usually have good descriptions. If yours don’t instantly appeal and grab people’s attention, don’t be surprised if your app isn’t getting enough downloads. No need to be a wordsmith to be able to write a few interesting sentences. Just and concentrate on describing your app’s best features and benefits.
Overlooking free marketing opportunities – The cyberspace offers a wealth of opportunities for marketing your white label mobile app. Be sure to take advantage of social media marketing, blogging, press release submissions, mobile app reviews and many other online marketing activities. Aside from being free and or economical, these techniques are proven to be effective in promoting reseller mobile apps.
No marketing skills – Of course, when you decided to become an app reseller, you’re expected to have marketing skills. Fret not it you don’t have any. You can easily acquire the knowledge and qualities you need with some hard work and research. Get online to browse unlimited resources about mobile app marketing. Another option is delegating the marketing part to a professional, especially if you don’t have the luxury of time to do it on your own.
Sell more by staying away from these most common mistakes app resellers do when promoting their white label mobile apps. Get your own all-in mobile app reseller package today at Bizness Apps. We offer FREE trial for your complete peace of mind.
Getting a thumbs-up approval from various mobile application marketplaces is one of the biggest challenges app resellers and developers face. The App Store’s “Yes” is known to be most coveted, as it is also the strictest platform. Their approval may be hard to come by, but it’s definitely achievable. Let’s look at how a white label mobile app reseller like you can obtain fast approval:
Check for any bugs – Many apps that get rejected are often because of tech errors and glitches, which can easily be avoided with proper testing. Sure, you’re just reselling it, but it won’t hurt reviewing its overall performance to ensure it’s free of any hiccups before finally submitting it to the App Store.
Supply all the necessary information – Don’t forget to input any crucial data when answering the submission form. Make sure it’s completely filled out. Important information include the following: name, email address, contact number, APIs, app description, icons/logos, images and external links.
Simplicity comes first – Don’t go crazy decorating your white label mobile app with all flashy designs and blings. While you can customize your iPhone app reseller, just keep it simple and functional. Not too generic though because it would highly likely be turned down. Later on, after approval, you can easily include modifications and extra features for your next updates.
Follow rules and restrictions – The App Store is very strict about their set of rules for submitting an app. Though they sometimes appear outrageous, Apple just aims for an amazing UX or user experience every time. Unpublished APIs, technical jargon misspellings, violent/offensive content are just some of the things Apple dislike.
Be original – The App Store is already teeming with a ridiculous number of applications, which means the competition is stiff, especially for rookie app resellers. Your white label mobile app needs to be original for it to stand out and to stay competitive. So let your imagination run wild with unique yet viable ideas in making your iPhone app reseller one-of-a-kind.
Approval of white label iPhone apps usually takes a week or so, but it can also take longer if it gets rejected. You don’t have go through that grueling waiting game. Just follow these handy fast approval tips when submitting your app to the App Store. Bizness Apps offers a complete app reseller solution that you can try out for free!