Small Business


The argument could be made that larger marketing agencies do not face the same issues as their smaller counterparts. Larger firms don’t have to deal with as much employee turnover, customer retention, small deals, etc. Although hard work (and some luck) has a lot to do with the success of a business, mistakes still happen and those should be addressed.  We’ve outlined some common mistakes made by marketing firms below....

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New leads are the lifeblood of every business. While every lead doesn’t always become a sale, every sale starts off as a lead. Knowing how to generate a good lead is critical to maintaining and growing your business. But when your well of leads starts to run dry, how will your agency adapt? Here’s our advice for agencies looking to grow their business by boosting their lead flow and closing more deals. Focus on Lead Capture – Ease of...

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Do you own a business? Then you own a brand! In today’s world brand awareness is incredibly important because advertising is everywhere and everyone has all the information they need at their fingertips. Your business absolutely must have something that sets it apart, something that is unique and refreshing. That is your brand. So how do you control that brand and put its best foot forward? First: Understanding what a brand is....

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Google’s newest announcement about algorithms has everyone talking. Starting April 21, 2015, website indexing is set to change yet another time. The change is apparently going to be beneficial to users and businesses that are ready for mobile close-ups. The new Google algorithm will make it even more important for companies to have “mobile friendliness.” Google is also offering a specialized tool to help companies determine how...

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 Do you know how to make a good first impression? We all think we know the basics: immaculate hair and/or makeup, a nice suit, good personal hygiene, a winning smile and strong handshake. But there are actually other things you can and should do, things that aren’t quite as obvious, in order to make the best first impression. Consider this: 33% of professionals know within 90 seconds of meeting a person if they will offer them a...

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