Small Business


**Make sure to enlarge the video and press the HD button for the best viewing experience.** By now, you’ve probably heard of geofencing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your business. Geofencing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the...

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Former Morgan Stanley analyst Mary Meeker, who is now at venture capital firm Kleiner Perkins, often gives “state of the Web” presentations that are very popular and well known. She delivered a presentation yesterday, at the D10 conference, which is currently available on the web. The presentation contains 112 slides and covers a variety of topics, including mobile stats, advertising, macroeconomic trends, “re-imagination”, and more....

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So you’ve made some sales and are finally growing your business. That’s a great start! But what is the key to securing repeat business? There are several easy steps you can undertake to ensure that you’ll retain repeat business. Here are three of the most important. 1. Give the customer excellent service. It seems like a no-brainer, but there are always things you can do to ensure that the customer is getting the...

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Loyalty programs have been around for a long time now, but mobile loyalty programs are growing very quickly, as more and more small businesses put them in place. Why are the programs becoming so popular? The six reasons below set things straight. If you’re on the fence about adopting a mobile loyalty program in your small business, this post will help you see how valuable they can be. 1. Drive activity and boost revenue This is...

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Many small business owners wonder if a mobile app is really necessary, or if app companies like us are just part of some big global conspiracy to bring pointless mobile apps to the world. As usual, we’re here to offer information and share the reasons that some small businesses (and business leaders) consider a mobile app to be a necessity. To switch things up a bit, here are a few of our opinions in their shortest, sweetest forms:...

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The very latest data from eMarketer has confirmed 2013’s massive increases in mobile ad spending. According to information taken from the Millennial Media network, mobile ad spending growth across all industries was “well over 100%” higher in 2013 than it was in the previous year. The increases are driven in large part by a few big-spending industries: • Pharmaceutical companies spent 744% more in 2013. • News companies spent 530%...

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