Posts tagged app reseller
By 2015, it is estimated that close to a billion consumers will be using mobile devices only (no laptop, no desktop). And many, many others will be using their mobile devices more often than their other devices. For small businesses, this means that maintaining a mobile presence is highly important, if not essential.
The main choice many business owners face is, “Should I have a mobile website or an app?” Luckily, the answer is clear: both!
Recently, we surveyed 500 small businesses that have mobile websites and apps, and 81% said both are equally important!
Here are the highlights:
Mobile website versus mobile app:
• Value. 61% said an app provided a better return on investment.
• Customer preference. 81% said customers preferred the app to the mobile website.
• New customer generation. 75% said app was better for customer generation.
• Repeat business. 86% said app was better for creating repeat customers.
• Usage. 61% said app was used more often.
The app pretty clearly has the edge in the opinion of most small business owners. But that doesn’t mean that apps are right for everyone. The infographic found below contains the rest of our findings, and a wealth of information for small businesses considering “going mobile.”
Click here to download the high resolution white label version.
(Right click link above and save link as.)
Here at Bizness Apps, we are all about taking you mobile with full featured mobile app solutions and HTML5 mobile sites. See more about what we do, along with our mobile app reseller program below to help your business grow.
The new year begins with almost unlimited optimism. No goal is too farfetched, and no transformation is too drastic. No success is out of reach. It almost seems like you could accomplish anything this year . . .
And then comes January 2nd.
How quickly things change. The exciting new goals fall away, and the quick slide back into old habits begins. By February, all is forgotten, and the year winds up just like the one before it.
This year is going to be different!
Follow these basic steps, and you can make 2014 a year to remember for your small business.
Step 1: Buy In
Adopting a goal without truly believing you can accomplish it is pretty much pointless. Part of this will be adopting challenging, but realistic, goals. But once you’ve adopted them, you need to buy in to the fact that you are going to do this. You can’t commit halfway, and you can’t approach it miserably. You need to get excited about what you’re going to do, and commit to making it happen.
Step 2: Set Measurable Goals with Deadlines
A general goal is usually too vague to allow for accountability. For example, “Make my business successful” is not measurable in time or magnitude, while “Book X in sales in the first quarter” is.
When you decide how to define your goals, make sure that they are measurable and have a time limit. This will help you take clear, effective steps to achieving them.
Step 3: Break Goals Down & Schedule Tasks
Goals need to be broken down into smaller, more manageable tasks. And this is a critical part of the process, so don’t breeze through it. If you want to increase business apps sales, for example, you’ll need to spend time researching methods and deciding how to allocate your resources most effectively.
But once you’ve decided on some methods, break them down into steps and schedule them. Literally, on your calendar. Do it. Those are now rock solid appointments that you can’t miss.
Your future depends on it.
Step 4: Execute as Scheduled
Do what you are supposed to do, when you’re supposed to do it. That’s it. Don’t give yourself a pass. Don’t leave it for another time. Just simply soldier on. It couldn’t be easier than that.
Step 5: Evaluate
Okay, you’ve done what you were supposed to do – how is it working? If it’s going well, great! Keep it up. If not, re-evaluate and choose new actions. Then schedule them. It’s time to execute a new plan.
As you execute the new plan, evaluate that one as well. Keep repeating this process until you are making progress to your goal. Don’t give up!
Step 6: Reward Yourself
If you hit your targets, or make a lot of progress toward them – nice work! – don’t forget to reward yourself. Life isn’t a death march and you need to make sure that you pat yourself on the back when you succeed. Soon enough it will be time to repeat the process again with new goals, and continue progressing onward and upward.
For now, however, take a breath and relax. You’ve adopted a goal and reached it, and most people never manage to do that.
The majority of mobile apps downloaded have low utilization rates and wind up in the trash, and bad UX is one of the main reasons why. But there’s some good news: creating a quality user experience is not that complicated. There are some simple guidelines that can make a world of difference when it comes to creating a useful app that, at the very least, ensure that your app won’t be instantly closed and uninstalled seconds after the first launch.
Think mobile first
If your app is already available online, or in some other incarnation, look at the mobile version as a chance to start fresh. Begin with a blank canvas: what do mobile users want most? How can you give it to them in as few steps as possible? How can you pare down and streamline other features? By thinking through these questions, you’ll make decisions about what features matter, which is key to a good mobile UX.
The little screen doesn’t have a lot of room for loads of tabs, features, and text. Instead, the best way to design an app is to focus on a single function and create everything around that. Obviously, this won’t be ideal for every app, and instead a handful of features will be made available. Still, the point of the exercise applies to all mobile apps: less is more.
Be simple and fast
This ties into the above point. Your app should be streamlined, simple, and speedy. At each screen, available options should be limited and clearly presented so that navigation is straightforward. People have been trained to be quite impatient with digital solutions. On mobile devices, this impatience is ruthless. If things are unclear or take too long to load, the app is toast.
Make it simple, make it quick, and you’ll be off to a good start.
Value should be easy to understand
By now you can see that everything on mobile revolves around simplicity. Another outgrowth of this central principle is that the value your app brings should be very easy to understand and acquire. Don’t hide the ball, and don’t expect users to spend a lot of time getting acclimated to your app. Deliver your value front and center, then design everything around it, so users don’t get lost.
Study analytics and feedback, and change over time
Apps are living things. After launch, it is essential to see what tabs and functions users prefer, where and when they use your app, how long they use it for, what actions they take, etc. It’s also very valuable to check out user feedback. If users are upset, they’ll tell you exactly why, and you’ll have your work cut out for you.
Make the necessary changes, and then continue to measure and evaluate your app. Over time, it will become a finely tuned machine that does just what users want it to do. If you don’t get that right, nothing else really matters.
Basically, all of this advice about UX boils down to putting the users first. Your own goals are obviously important, but if you focus on them too much, you’ll actually hurt them because your app will suffer. Take care of the users, and they’ll take care of you.
According to recent data from Branding Brand regarding Thanksgiving and Black Friday sales, about a third of all e-commerce traffic over the holiday came from smartphones. While this may not sound like a lot, the year-over-year gains are what we found most striking.
Smartphone sales are skyrocketing, and are on pace to dominate the market in the very near future. Consider some of the Black Friday increases on smartphone-optimized sites from last year to this year:
• Visits were up 76%
• Views were up 88%
• Average order value was up 22%
• Mobile sales increased 187%
187 percent! The Thanksgiving Day increases were also staggering:
• Visits were up 69%
• Page views were up 103%
• Average order value was up 16%
• Mobile sales were up 258%
258%. We can’t even put an exclamation point on that one. It’s an absurd increase. Mobile device shopping is exploding in popularity, and these numbers show just how drastic the changes are.
Good for mobile sellers, I guess. Why should the average small business owner care?
These data show that it’s more valuable than ever before to offer mobile-optimized sales. With easy-to-implement mobile stores, the profit potential has become much more attractive than in past years. For many small business owners, the idea of offering a mobile store was once a costly proposition that offered little return. Now, the above figures show that generating a significant amount of revenue via the mobile platform has become a lot easier.
There are two forces driving these changes: 1) user behavior and 2) the availability of solutions.
As for user behavior, when only a small segment of the consumer market was shopping via mobile, it simply wasn’t worth it to cater to them. Now, with users flocking to mobile stores and huge volumes of transactions happening on mobile platforms, the critical mass is there. And if trends continue, the majority of online shoppers (or perhaps just “shoppers”) will soon be making purchases via mobile.
As for the availability of solutions, creating and managing a mobile store once required major IT expenditures, took lots of time to implement, and was difficult to maintain and control. Now, there are cost-effective solutions that can be set up and configured in record time, like Bizness Apps!
The mobile sales revolution is definitely here. And if you want to join in the fun before this holiday season is over, we can absolutely help.
Online marketing efforts can be extraordinarily cost effective. Unlike traditional marketing channels, when you’re online, you have the chance to reach the entire world. Online activities are also very low-cost, in general, so the potential for return is huge. For these reasons, small business owners should dedicate a chunk of time each week to marketing their service online. Below are seven tips and methods to help you get started.
Create and share good content
If you aren’t blogging about issues that are relevant regarding mobile apps and small businesses, you should be. The rules aren’t very strict, but one thing is important – you need to create and share content that is somehow interesting, valuable, or otherwise worthy of your audience’s time. If your content is good, you will develop a readership and increase your chances of your content getting shared. This will maximize the impact of your content.
Upload press releases
Press release distribution outlets like PR Newswire and PRWeb are a great way to expand your reach online and potentially get picked up by blogs and news channels online. You’ll need to have something noteworthy to build your press release around, but a new app feature, method of use, success benchmark, or piece of data can all qualify.
The world of business is always changing – let the world know about it!
This is a no-brainer online. Make use of as many social media channels as you can, post regularly, and join the conversations. Don’t be spammy or irritating – just be a part of things. A little bit of participation can go a long way!
A how-to video uploaded to YouTube is a great way to find your audience online. Your videos can be anything about your busines, or can relate to how you potentially are better than your competitors. The important thing will be to demonstrate solid expertise in the your field, so that prospects will come to see that you know your stuff.
Sometimes it’s interesting to get an inside look into a business. If you have something neat to share about your business, put it out there. This can be a short video, a picture, a story about how a customer is using an app, or something else informal and internal to your company. It can bring your audience closer and humanize your enterprise, and that’s often a good way to break the ice online.
This is a time-tested way to engage users online. Many people won’t take an action if there’s nothing tangible in it for them, and holding a contest is a way to give the people what they want. Don’t forget to get something in return for entry into your contest, such as email addresses, likes and shares on Facebook, and retweets or follows on Twitter. A simple prize can be a free month of mobile app and website use for the winner.
With these simple tips, you can go a long way online. Try them out – we’d love to know what you think!
Data recently released by ComScore shows that offering customers the ability to shop via mobile devices has a very high probability of generating worthwhile returns for businesses. The reason for this conclusion, in ComScore’s words, is that (in terms of growth), “Mobile commerce is significantly outpacing e-commerce and bricks-and-mortar spending.”
The growth of m-commerce
The growth of m-commerce is impossible to ignore, and is easy to see given that the amount of time spent on retail shopping on various platforms is rapidly changing. Even just one year ago, desktop retail shopping accounted for 49% of all digital retail shopping time. This year, however, without taking into account holiday shopping beyond September, the number has declined to just 41%. Smartphones and tablets now account for 59% of such time, combined. This season’s holiday numbers, once known, will likely show that this trend has skewed further in the direction of mobile.
More and more, people are turning to their mobile devices for shopping.
Just for reference, mobile commerce is worth $41 billion annually, and is headed for $100 billion by 2017, if current trends hold. It’s not a small niche, and it’s not limited to special products, by any means. Consumers are buying anything and everything through their mobile devices, and a third are shopping via mobile exclusively! The size of this market and the variety of products purchased indicate that almost every retailer can enjoy increased sales by offering mobile shopping.
Taking advantage of m-commerce
ComScore’s data show that m-commerce is still a small percentage of total sales for certain categories, but the key is growth. Even if mobile sales are only 10 or 20% of total digital sales, the increased revenue can be a major boost for small businesses.
As ComScore observes, one of the main roads to earning more mobile sales currently runs through social media. Social media apps are among the most popular ways to spend time on a mobile device. By directing your social media traffic to an m-commerce platform, you can earn new sales and begin to cultivate an area of growing importance to retailers and other industries offering mobile sales.
What’s an m-commerce platform? It’s something that’s incredibly easy to create and manage, and that comes included with your Bizness Apps mobile website and app package.
It sounds cheesy, but increased revenue is truly only a few clicks away.
Learn more here!
Unless you’ve been living under a rock the last ten years, you know that the mobile industry is fast-growing and is responsible not just for the creation of wildly successful companies, but entirely new niche industries.
As the early settlers of California during the Gold Rush days used to say, “There’s gold in them thar hills!”
Today, the “hills” are in mobile technology, and the “gold” is money to be made, but the same basic principle applies: this is an early time for a booming industry. Those who enter the mobile industry today have an opportunity to get in on something that will in the future become increasingly saturated and difficult to break into.
For today, however, the door is still open.
And we’re issuing open invitations to entrepreneurs through our white label app reseller program!
Bizness Apps is the world’s most popular platform for small businesses to build their apps on. App creation is simple, the features are robust, and the apps function smoothly and look great. We think our product is awesome and judging by the market’s response, a lot of people agree.
There are over 20 million small businesses in the U.S. alone, but less than a half of 1% has published their own apps! With mobile device usage exploding, the opportunity here is incalculably large. Small businesses need apps, and if you can give them those apps, you might just have a fantastically successful company.
I want in!
No prob. That’s why we created our app reseller program. It allows you to run your own app selling business your own way, but to use our platform to provide apps to your customers.
Even though our program offers as much independence as you want, we still offer unprecedented support. Need a slick website for your business? You can make it for free in minutes with Bizness Web. Need leads to get you started? You can find them, contact them, and track progress for free with Bizness CRM.
You don’t have to grasp around in the dark. We give you everything you need to get started and hit the ground running.
Millions of small businesses are waiting for you to help them go mobile. If you’re up to it, we’ve got all the tools you need.
No matter what your approach to selling apps is, there are a few guidelines that are useful in all scenarios. Whether you view sales as a performance, as a conversation, as therapy, or as a problem-solving endeavor, these tips are things that you should never forget.
1. Practice makes perfect
Some sellers never take the time to try out their pitch and evaluate it outside of a sales call or meeting. Rehearse in front of a mirror, or record your pitch, then listen to it objectively or get some outside feedback. You’ll be surprised at what you find, and we can promise you there’s at least one thing in your pitch you’ll want to change.
2. Do your homework
It’s mandatory to know what your prospect’s company does. There’s nothing that sinks a sale faster than making a statement that shows that you have no clue about your prospect. You don’t have to do extensive research, but a quick visit to a website should always be your first step before dialing.
3. Be honest
Many customers are new to the idea of apps, but that isn’t a license to lie. And few of us are as clever as we think we are. If you try to obscure the truth, your prospect will probably see through it.
Just be honest, and earn business the right way.
4. “Buy in” to your product
How do you feel about apps? Do you believe in the value they can deliver? If not, you won’t be able to sell them effectively.
Read up on the many ways that apps can provide value to businesses, and learn what makes them so useful. Once you understand the real value of apps, your own passion for the product can carry a lot of conversations and convert prospects much more effectively.
5. Light a fire under the prospect
A little pressure is a good thing. When it comes to apps and mobile technology, the statistics show that more users are connecting via mobile devices than by desktops. This means that the world is moving to the mobile space, and that businesses that haven’t gone mobile are missing out on opportunities and falling behind forward-thinking competition.
Share these facts, and let prospects know that mobile tech is not something that can wait forever. When it comes to mobile, the best time to get started is yesterday, and the second-best time is today.
6. Be direct and clear; keep it simple
Mobile tech can be confusing for some small business decision-makers. Explain things clearly and directly. Don’t try to convince prospects that you’re a tech guru and that they simply need to trust you. Instead, describe the way mobile tech works and the benefits of it in a way that anyone can understand. After all, almost no one will become a buyer before they understand what they’re buying.
You’ve got a great product to sell. Now all you need is a great pitch.
Put them together, and you’ll have a great business!
One of the most important markets for an app reseller is local businesses. While the web at large is full of well-established competition, the chances are that in your own backyard, you have a real chance to dominate the market. For that reason, focusing on local businesses in your own home city can be an effective way to generate a significant portion of your business.
Below are a few strategies that will help you make connections, build relationships, and become known in your local market. Some require the investment of time, money, or energy (naturally), but when it comes to your business, regular investments such as these can lead to huge rewards in the long term.
Strategy #1: Join organizations
Local business organizations (such as the Rotary Club, Kiwanis, or Lions Club) provide a time-tested way to connect with other business owners in your area. Through event attendance and participation in organization activities, you can make new relationships, network, and get the word out about your reseller business. This can be through one-on-one conversations, but there may also be chances to sponsor events or other promotional opportunities.
Strategy #2: Joint ventures
As you form connections with local businesses, try to identify those that might make suitable joint venture partners. The simplest joint venture might be to co-package your offerings. For example, if you meet a local marketing consultant, your mobile app and website services would be a natural fit with the other things they already offer to their customers. The co-packaging can be informal, or you can even suggest that your websites or marketing materials provide formal references to each other’s services. By partnering with others who serve local businesses, you will be able greatly expand your reach.
Strategy #3: Volunteering and Charity
On top of doing good for the world, you can also do good for your business! You can create your own volunteering opportunities, or simply participate in those offered by others. One of the big advantages with volunteering is that you can be as creative as you like, and make the project as relevant to your business as you want. For example, you could hold an event where local high schoolers design apps for their school, and offer a prize to the best one. Or, you could offer a free app to the business in town that can prove it’s the oldest.
Strategy #4: Advertise
Billboards, local business publications, and more are all effective ways to reach businesses in your area. Obviously, this is the most costly option, but a highly-visible local ad or a direct mailing can be an extremely effective way to get in touch with local businesses. Start small, test the waters, and go from there.
Strategy #5: The Chamber of Commerce
The mission of your local Chamber of Commerce is generally to boost local businesses, so it’s an extremely important resource to you. Be active, attend events, host events, and make sure that you become a known locally.
The more people you meet, the more chances you have to generate awareness of your app reseller business. For that reason, the best strategy is to make like a politician, get out there, and shake every hand you can!
At Bizness Apps, delivering neat technology is a lot of fun, but customer service is honestly what we focus on more than anything else. And while we have customers that work with us directly, we also have our network of white label resellers. We think of them as another customer base that we try to serve with the same level of zealous support that we provide to our traditional customers.
So far, we’re doing pretty darn good (although that little 2% remaining gives us a reminder that we could always do a bit better if we want to hit 100% satisfaction).
Customer Service Culture
Customer support isn’t just a department, with us. The way we look at it, the whole point of the business is customer support. Therefore, everyone is, in one way or another, a customer support rep. No matter what role they have in the company, they need to keep customers and resellers in mind and consider how their decisions will impact them.
But all that stuff is just words, right? Well, we also walk the walk, because each person in the company actually has to perform some direct customer support, from time to time. Even the CEO!
When you guys talk, we listen. All of us.
The Tools of the Trade
Our most important tools are our ears, of course, but we have some neat technology that helps us kick things up a notch.
First, Desk lets us figure out what works and what doesn’t work when it comes to our customer service efforts. Then, a program called Everage also lets us monitor customer activity and figure out how to serve them better. With insightful analytics, we don’t have to guess when it comes to our customer service. We get good data and can work from the facts to identify areas for improvement. This information can then be included in our training efforts so that we can continuously try to get better.
The Qualities that Count
A good customer service rep needs patience, communication skills, empathy, and a genuine desire to help people achieve better outcomes. When a company identifies with its customers, it becomes better able to find ways to help the company and the customers at the same time.
In short, when our customers succeed, we succeed. And when it comes to our resellers, this goes double. We’re here for you guys, because without you, we probably wouldn’t be here.