Posts Tagged "mobile app market size"


By the end of 2014, approximately 1.76 billion people will own and use a smart phone, according to a study conducted by marketing research firm eMarketer. 25% of the world’s population, that is. The number represents a jump in growth of 25% as compared to stats from the previous year, according to the company. However, these status do not reflect individual adoption rates of many countries, such as ones in the Asia-Pacific...

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A staggering 94% of small businesses are using smart phones and other devices to conduct their business. These businesses haven’t just jumped on a trend. Switching to smart phones are saving businesses to the tune of the billions every year. According to a survey done by AT&T and the Small Business & Entrepreneurship Council, over the past year small businesses have saved $67.5 billion by using mobile apps, tablets,...

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So you’ve built the world’s greatest mobile app, but there’s a problem: It only has three downloads. (Two from your team to test the link, and one from your mom, who claims it gave her a virus.) What do you do now? Market it, of course! Using the key strategies below, you can ensure that your app has a shot at success so all your hard work doesn’t go to waste: 1. Get Optimized The first, potentially most important part of your...

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