Posts tagged mobile app market size
25% of the world’s population, that is.
The number represents a jump in growth of 25% as compared to stats from the previous year, according to the company. However, these status do not reflect individual adoption rates of many countries, such as ones in the Asia-Pacific region, which according to eMarketer, “will account for more than half of all global smartphone users this year.”
eMarketer went on to state that by 2017, over 33% of people will be using smartphones around the globe.
While that sounds high, it is actually a quite modest prediction when it is compared to a study previously done by Ericsson, which had projected that global smartphone use would reach 60% by 2019.
eMarketer said, “By 2015, we estimate that 15 countries worldwide will have seen more than half of their populations adopt smartphones.”
The numbers are impressive, but it is worth remembering that these are merely estimates and projection at this stage, and cannot be taken as fact. In the past, the occasional eMarketer study has been debunked. Still, experts think that the above eMarketer prediction could be right on the money, as it is backed by smartphone uptake trends in developing markets, done by other firms. It has also been noted recently by Business Insider that one in every five people owns a smartphone, as of last year in the U.S.
So what does it all mean? If the numbers are correct, and one in four people own a smartphone around the globe, the future of apps and mobile web are only set to grow even brighter.
This also shows huge potential for mobile business apps as businesses of every kind will look to connect with their customers on their mobile devices.
These businesses haven’t just jumped on a trend. Switching to smart phones are saving businesses to the tune of the billions every year.
According to a survey done by AT&T and the Small Business & Entrepreneurship Council, over the past year small businesses have saved $67.5 billion by using mobile apps, tablets, smart phones and other devices to conduct their every day business. Smart phones alone saved business owners $32.3 billion last year.
The survey also showed that smart phones save business owners time. A lot of it, in fact. Business owners saved 1.24 billion hours last year by conducting their business via smart phone.
Tablets are also huge time and money savers, saving 754.2 hours and $19.6 billion for business owners. Respectively. Mobile apps saved business owners 599.5 million hours and around $15.6 billion last year. Not too shabby.
SBE Council President and CEO Karen Kerrigan said, “Clearly, we are at a point where entrepreneurs now look first to communications technologies and innovations for solutions to improve productivity, cut costs and better manage and engage with customers.” She went on to say, “That is time and money that can go back into driving sales and innovating the marketplace.”
More than half of the small businesses surveyed said that they use mobile apps, with 91% of those saying that it saves them time. The same businesses estimated that they are saving at least $500 a month (up to $6,000 a year) by using mobile apps.
The use of mobile apps by small businesses has increased over the past couple of years but 65%, with 92% of those using smart phones to access their mobile apps.
77% of small businesses are using three or four apps. A small percentage used over 20 apps for their business, with the most commonly used apps relating to GPS, navigating, and mapping.
According to the survey, while many businesses are open five days a week, many small business owners and their employees access their smart phones and devices to conduct business seven days a week. Almost half of those surveyed said that they use their smart phones to work every day of the week, despite the company hours.
Now is the time to create an easy, affordable app to push your business forward. Almost every small business in the U.S. has utilized smart phones or other devices to engage with their clients and customers. Bizness Apps has the perfect DIY platform for you to get started.
It only has three downloads. (Two from your team to test the link, and one from your mom, who claims it gave her a virus.)
What do you do now? Market it, of course!
Using the key strategies below, you can ensure that your app has a shot at success so all your hard work doesn’t go to waste:
1. Get Optimized
The first, potentially most important part of your marketing campaign, is app store optimization. To begin with, including one of your target keywords in the title of your app is a great way to make the app store’s search function work for you. If your app is an iPhone flashlight, for example, “Luminaire” may be catchy, but “Screen Flashlight” might wind up more successful for SEO reasons.
Other forms of optimization are less obvious, and relate mainly to how your app is presented in the app store. For instance, you app’s icon should be polished and captivating, so that people form a great first impression of it. Compare these pill tracking app logos:
Do you have a preference yet? If so, you can see the power of a quality logo.
It’s also critical to have an app description that follows the basic tenets of selling – communicate the benefits clearly, don’t go overboard describing features in a complicated way, etc. Sell your app quickly and be direct, and you’ll lose fewer leads. Once you’ve got your app store optimization in place, it’s time to …
2. Get Feedback
Testimonials, feedback, and reviews are critical. Time and time again, a bit of social proof has been shown to increase sales, so testimonials are a must. But customer feedback is equally important because it will enable you to improve your app and increase your chances that a user has a great experience with it. That is, quality control and marketing go hand in hand.
In addition, courting the press and bloggers is an excellent way to get the word out. With a simple press release and a few free download codes, you can gain exposure and create a bit of buzz. It’s also a great opportunity to get a bit of thoughtful, objective analysis of your app that will help you make better future versions.
If you’re having trouble getting users to respond, consider an in-app feedback program using our fan wall feature to help kickstart things.
3. Get Social
Everyone knows about the power of social media by now. We won’t belabor the point, but we did want to remind developers to be social “inside and out.” That is, adding a social layer to your app’s functionality (inside) can increase usage and sharing, and connecting with potential users through social media channels (outside) can be a great way to promote your app. Check out some strategies here.
Not every app will lend itself to social features, of course, but games that invite users to challenge friends, complete tasks together, and the like, can spread like wildfire. Activity in such apps tends to be greatly increased over non-social apps, and it’s worth considering seriously if you want to grow rapidly.
Go forth and conquer (the app store)!