Posts Tagged "mobile app marketing"


Not having a mobile optimized experience for your customers today is simply not an option. Why? Because customers are on their mobile phones 24/7 and it is critical a business is able to connect with them there or risk losing business to their competition. These days, everyone uses their phone to access news, current events and entertainment. Mobile phones, tablets and other devices have changed the way we access information for every...

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“Is there an app for that?” I hear it on a daily basis, and not just from my appreoccupied coworkers. Whether it’s finding the nearest 24-hour drugstore or ordering 17 ripe mangos at 2 in the morning, everyone wants an app that does it. The basic, mundane routines of life are vastly improved when they don’t include a phone call, email, or, worst-case scenario… visit to a business! So naturally, we collectively sigh in relief...

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Whether or not your business has already has a mobile app or mobile website, you’re already somewhat aware that you can use location-based marketing to encourage business to increase – but do you know all the mobile marketing strategies you can implement based on location? We’ve outlined a few of our most popular ones to make location-based mobile marketing work for you and help grow your business. 1. Send location based...

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Did you know that there are over a million mobile apps in the app stores stores? With so many mobile apps out there, app-developers really need to have a strong marketing strategy to make sure their app is a success and is used by their customers. So what can you do to market your app, and ensure that users are finding and utilizing your unique app? We’ve listed five great marketing strategies to propel your app forward below....

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Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses. A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who...

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Experts in the industry are suddenly throwing around the term “mobile app revolution”, saying that the unprecedented explosion of the mobile app market is comparable to the industrial revolution. It seems mind-boggling, but it’s true. The numbers don’t lie. Nearly 103 billion apps were downloaded last year, which was up by 59% from the previous year. Those numbers will only grow exponentially for 2014. With 86% of...

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