Posts tagged mobile app marketing
The rate of mobile app marketing growth amongst smaller businesses has grown exponentially this year alone, with business owners realizing that smart phones are the way of the present and future, and scrambling aboard to offer their customers the features and perks that other, larger companies are offering. Small and mid-sized businesses may even have a distinct advantage over the competition.
Global non-profit Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.” So what does that mean? Basically it just means that businesses are able to reach out to their customers through their smart phones. It seems pretty easy and straightforward, but it can be a complicated process, and many larger businesses have been reluctant to jump aboard thus far, to their own detriment. Small business owners have been wary too, but have recently begun to warm to the idea of mobile app marketing. We’re seeing a surge in small and middle sized businesses creating apps, offering exclusive mobile content, geo-fencing, and more.
Research mobile app marketing before you begin.
The best way to ensure that you’re going about mobile app marketing right is to firstly familiarize yourself with mobile app marketing hands-on. It’s as simple as obtaining a smart phone (if you don’t already have one) and downloading apps for the businesses and services you frequent. Check out how other business approach you through their app – do they send push notifications? What features do they offer? Can you order through the app, and if so, is it an easy process? What kind of loyalty rewards, incentives and promotions are offered? How many different apps are available for the same type of services? Which one is the best, and why?
Develop a mobile app that your customers will love.
Once you’ve done some hands-on research, then begin to take notes of your own business and how you might develop a mobile app. What can you offer your customers that your competitors cannot? How can you set yourself apart? Outlining your goals and objectives is paramount. Reach out to your customers and ask them directly – what might they want to see in a mobile app? Which features do they find necessary? Would they embrace direct messages and push notifications? Would they take part in a rewards program? Take the time to write down your goals and what you hope to get out of mobile marketing. Take account of the cost, of the time involved, and be really specific about the mobile presence you want your business to have. Taking the time to really lay out a plan can mean the difference in failing and succeeding.
With mobile app marketing also comes social media – the two go hand in hand!
Your business needs to be online, if you’re going to stay accessible in this day and age. If you haven’t already, set up a Twitter and Facebook – other sites like Tumblr, Pinterest, Instagram, LinkedIn, and others may be relevant to the goods and services your business offers. Tie them into your mobile app, once you’ve got one started. The more ways you have to advertise and interact with customers, the better.
Keep it simple when you first start out.
There is no need to spend a ton of money on mobile app marketing. Mobile marketing can be adapted to fit even the smallest budget, through careful planning and research. As long as you are reaching your own goals and needs, and seeing a successful (no matter how modest) return on your mobile marketing strategies, you’re doing something right. With a platform like Bizness Apps, you can have a mobile app and a mobile website customized for your business for less than the cost of a newspaper ad!
Read more of our blog to find out more about mobile marketing, apps and more. Be sure to check out how to easily and cheaply develop an app for your business right here on our website!
As Flurry reported last year, the amount of device activations skyrockets on Christmas day (for obvious reasons). Naturally, along with it comes a massive deluge of downloads. In 2012, the total was well over 300 million.
Total downloads numbers were up by a huge margin for 2013.
In addition, Christmas day device activations tend to favor tablets. While the ordinary split is about 80% smartphones, 20% tablets, on Christmas Day, the split is about 50/50.
So, what does all this mean for small business apps, now that Christmas is over?
Well, first of all, we want to congratulate those small businesses that got their apps out before year-end – we’re guessing you saw a nice bump in downloads over the holiday. For the rest, the message is pretty clear – get your app up and running so that you can enjoy the coming holiday boosts of 2014!
The boosts aren’t confined just to Christmas either.
It stands to reason that any holiday which leaves users free to fiddle with their devices will be a good day for small businesses that have an app out. This means that holidays are a great time for app promotion, as well. A simple standee inside your location with a “Download our app, get a 10% off coupon” offer will do well on the holidays when everyone has a hot new device in hand.
The other lesson from the massive holiday download volumes is that apps are insanely popular. With each Christmas bringing a record-breaking number of downloads and new users to the world of apps, it’s hard to argue that apps won’t be an important part of any business’s 2014 marketing strategy. There’s a mobile device in almost every hand now, and a mobile screen in front of every face.
Another interesting fact is the peak of mobile shopping occurs on Christmas Eve itself! xAd, a global mobile-location ad platform recently issued some amazing data about Christmas shopping:
That’s right! Christmas Eve sees 24% more mobile shopper traffic than Black Friday itself.
Some have opined that the peak is due to customers trying to figure out which places are still open. That is, last-minute shoppers are heading home after work on Christmas Eve, or are finally getting in gear, and their mad dash begins the way so many things do nowadays – with a mobile search. Rather than wasting precious seconds driving to Best Buy, or to the local beauty boutique, or to the jewelry store, only to find that it’s not open, customers need to know the $64,000 question:
“What time do you guys close tonight?”
Honestly, it would be very smart to have your mobile website display your hours front and center on Christmas Eve. It would free up your employees to, you know, actually help customers during the maddest of the mad rushes. Not a bad strategy, eh? Also, if your store tends to experience near-riot conditions on Christmas Eve, it would be really nice if the phones weren’t ringing off the hook with people asking for simple information, right?
Anyhow, folks in the mobile world are calling it “Mobile Eve” (the people who don’t like “X-mas,” are really going to love that). About three days prior to Christmas, mobile activity levels reach Black Friday levels. Then, they continue to rise to a fever pitch until they hit their peak on Christmas Eve.
For small businesses and large businesses alike, the advice from Monica Ho, VP of marketing at xAd is to, “[T]ake advantage of this opportunity to reach retail procrastinators and drive them in-store.”
Sounds like they won’t need much of a push, in our opinion, but knowing what they’re after will help a lot. You can, as we said, post your hours at the top of your mobile website. But you can also put last-minute offers there as well. (Ones that cater to desperate shoppers that have no time to think through a gift will probably perform especially well.) You can also put very brief directions to your store there, too, to help people get there before the doors shut.
In short, give mobile users what they want on Christmas Eve, and you’ll have what you want on Christmas Day. Keep that in mind next year, and you’ll do just fine!
Our question is, shouldn’t your business app be there, too? We can help!
Accordingly, the strategy of offering a bribe to obtain a download has become common. Users are given discounts, freebies, promotional offers, and other enticements by small businesses in order to gain downloads. The hope is that this will allow the business to create a user base that will generate returns as time goes on.
In this post, however, we want to offer an alternative strategy. With the well-known struggles of the daily dealmakers and other hot discounting outfits, offering something for nothing is not by any means a guaranteed win. Small businesses sometimes simply wind up cannibalizing their own profits by offering things that loyal customers might have bought anyway. Instead, we think that small businesses should try something different when it comes to their next app:
Deliver something unique (and cost-effective).
Of course, this is easier said than done, but don’t click that back button just yet. We have some examples of how common businesses can offer something desirable to customers and fans without necessarily cutting into profits:
• Law offices. Offer an invite to a webcast where you chat about practical tips for a situation that occurs often in your practice area.
• Real estate agencies. Offer would-be sellers a free assessment of the sales prospects of their home, including tips for preparing it for sale.
• Restaurants. Allow loyal customers skip-the-line rewards for downloading and using your app.
• Bars. Provide a schedule of live acts scheduled to perform at your location through your app, or perhaps offer users the ability to vote on their favorite next act to be booked.
• Bands. Offer an unreleased track or some other content that fans will be into (even if it isn’t polished).
• Nonprofits. Allow users to submit a thought/reflection about your issue, with the promise that your favorites will appear on your site, or get a social media shout out.
Ultimately, the best strategy is different for each business. If you’re willing to consider what loyal users might be interested in, aside from discounts, and be flexible, you may be able to maximize the returns from your app efforts.
This may even require you to simply ask users what they’d like to get from your app. (In fact, you should ask them anyway!) The more you know about your fans, the better designed your app will be, and the more users it will gain.
Be creative, and your app will reward you as much as it does your customers.
It only has three downloads. (Two from your team to test the link, and one from your mom, who claims it gave her a virus.)
What do you do now? Market it, of course!
Using the key strategies below, you can ensure that your app has a shot at success so all your hard work doesn’t go to waste:
1. Get Optimized
The first, potentially most important part of your marketing campaign, is app store optimization. To begin with, including one of your target keywords in the title of your app is a great way to make the app store’s search function work for you. If your app is an iPhone flashlight, for example, “Luminaire” may be catchy, but “Screen Flashlight” might wind up more successful for SEO reasons.
Other forms of optimization are less obvious, and relate mainly to how your app is presented in the app store. For instance, you app’s icon should be polished and captivating, so that people form a great first impression of it. Compare these pill tracking app logos:
Do you have a preference yet? If so, you can see the power of a quality logo.
It’s also critical to have an app description that follows the basic tenets of selling – communicate the benefits clearly, don’t go overboard describing features in a complicated way, etc. Sell your app quickly and be direct, and you’ll lose fewer leads. Once you’ve got your app store optimization in place, it’s time to …
2. Get Feedback
Testimonials, feedback, and reviews are critical. Time and time again, a bit of social proof has been shown to increase sales, so testimonials are a must. But customer feedback is equally important because it will enable you to improve your app and increase your chances that a user has a great experience with it. That is, quality control and marketing go hand in hand.
In addition, courting the press and bloggers is an excellent way to get the word out. With a simple press release and a few free download codes, you can gain exposure and create a bit of buzz. It’s also a great opportunity to get a bit of thoughtful, objective analysis of your app that will help you make better future versions.
If you’re having trouble getting users to respond, consider an in-app feedback program using our fan wall feature to help kickstart things.
3. Get Social
Everyone knows about the power of social media by now. We won’t belabor the point, but we did want to remind developers to be social “inside and out.” That is, adding a social layer to your app’s functionality (inside) can increase usage and sharing, and connecting with potential users through social media channels (outside) can be a great way to promote your app. Check out some strategies here.
Not every app will lend itself to social features, of course, but games that invite users to challenge friends, complete tasks together, and the like, can spread like wildfire. Activity in such apps tends to be greatly increased over non-social apps, and it’s worth considering seriously if you want to grow rapidly.
Go forth and conquer (the app store)!
When it comes to apps, creating the app is the easy part. It’s getting it noticed that’s the challenge. With hundreds of thousands of apps being uploaded to marketplaces every year, standing out is hard, and climbing to the top is nearly impossible.
That said, here are a some strategies to consider than can help your app become successful:
Utilize QR codes
QR codes are a natural fit for app promotion. The user has their mobile device in hand, and all they have to do is click “Download.” Unlike a web ad, or ads appearing in other places, QR codes don’t ask the user to remember your app and check it out later – they’re designed for impulse purchasing, and there are no obstacles to getting a user to download them. The fewer obstacles there are to getting a download, the higher your conversion rates will be.
If no one clicked on ads, they wouldn’t exist. Therefore, ads can be effective. Spend some money, advertise your app, and you can grow the way that large developers do.
Leverage the social network
This is Promotion 101. Whoever your contacts are, share your app with them and make it easy for them to spread the word. Better yet, design your app so that people can interact socially within it. When friends need to use an app with their contacts to get the most out of it, you can get a ton of natural, built-in referrals.
Don’t neglect searches
“Bunkr” may be your favorite name for your password safe app, but a competing app called “Free Password Safe” will probably knock you off the map because users will always find it first. If you have a revolutionary app, of course, search optimization probably won’t have much of an effect because users won’t be searching for something to meet a need they don’t know they have. In that case, just make a name that is memorable and easy to spell correctly.
Build on previous work
If you already have a website, or an app, cross promote to help your new app build on your past successes. The products don’t have to be related, but to the extent you already have a platform, use it!
Court the press
You don’t need a writeup in the New York Times, here. Just find relevant writers of varying sizes on the web and reach out with a free download code. You’d be surprised what a personal email to a writer can do. Don’t forget, writers need content to write about, and if your app is relevant, it can easily wind up in a blog post or article. This advice also covers professional reviewers. Highlight what’s new or inventive about your app to pique their interest, because a solid review from a respected outlet can be a huge boost.
Create a contest around your app
Creating a contest removes the need for you to “hard sell” your app. Instead of focusing entirely on the benefits of your app, you can say that even if users don’t like the app, they might win something neat! Contests don’t have to feature monetary prizes. Use creativity. For example, your contest prize can be that a user will be turned into a character in your app or game. The point is to drive a little excitement and to give people a new reason to download your app.
As we said, app promotion in today’s extremely competitive marketplace is like climbing a mountain, but each of the above tips can get you a little higher. Good luck!
Search Engine Optimization is usually implemented to help websites improve their online ranking and exposure. But did you know that SEO is also applicable to mobile applications, regardless if they’re reseller mobile apps or not? In fact, mobile app SEO is very important, particularly now that every app stores is bursting with millions of mobile apps.
SEO for white label mobile applications work virtually the same way as SEO for websites. This means, all the stuff you know about Search Engine Optimization can also be used when submitting your mobile app. Remember that the more people submitting apps to various app markets, the harder it is to rank well on mobile app searches. Boost your app ranking and exposure using the following white label mobile app SEO tips:
Optimize your app’s meta data like meta description, etc. on your chosen platform/s, instead of optimizing it for app search. Think about your target audience carefully. Do you want to tap the global market or maybe just the US market? Is it mainly for men or women mobile app users? Is there any age range preference? Although none of these elements really prevent other users from finding your app, they offer more efficient results.
Ensure you’re using appropriate key words and or phrases—terms that are relevant and applicable to your chosen target market. There are loads of free and helpful keyword research tools online that let you find words that people are actually using on their queries. Some can even be narrow down by country, language and others. A good example and widely used keyword suggestion tool is Google AdWords Keyword Tool.
Before submitting your reseller mobile apps, you have to carefully choose the title/name, description and keywords/phrases to use. Also, study the application stores’ rules and restrictions on each of those fields, and of course, be sure to follow them.
Lastly, keep in mind that Search Engine Optimization (SEO) can be applied not only to websites, but also to all social networking sites. As such, you should take advantage of these channels to effectively promote your white label mobile app. Also, while you’re bound by the rules of the app markets, many people would search mobile applications online using various search engines. You want to make sure your website and social media pages are optimized. And don’t forget to include the direct download link!
There have been a lot of handy guidelines and advice about reseller mobile apps that sometimes we get confused and forget even the most basic pointers. Discover below some of the most important things you should keep in mind about white label mobile app development:
- There is an outrageous number of mobile applications available today, all of which are competing to be the next Angry Birds or Instagram. Needless to say, many don’t make it as successfully and some even fail. To succeed, app resellers should really work hard to promote their white label mobile apps. That’s the quickest way to rank high in various app markets.
- Take into consideration that app stores have different approval procedures and timeframes, which may affect your chosen actual launch date. This may cause delay in your schedule by weeks or even months. Keep this in mind so you can adjust your timeline accordingly.
- Before pricing your white label mobile app, think carefully whether generating profits is your main objective or maybe just boosting traffic to your website. If the latter, then consider offering it for free so you can get as many prospects as possible.
- Your number of white label mobile app users will be restricted to your chosen mobile operating system/s. Thus, if you want to reach more potential customers and have a substantial budget, you might want reseller mobile apps that run on multi-platforms, and not just for the iPhone but also for Android devices and others.
- Tablets like iPads are different from smartphones. That means, the type of apps tablets use are also different from those that run on smartphones. iPad apps and other tablet applications generally contain more features for content consumption and productivity, and fewer for games/leisure. Consider this if you want an app both for tablets for smartphones.
Be sure to keep in mind these essential reminders if you’re thinking about becoming an app reseller. For a hassle-free means of reselling mobile applications, choose Bizness Apps white label mobile app reseller solution.
Competing with so many popular iPhone apps out there is never easy, most especially for rookie app resellers and developers. Submitting and forgetting about it certainly never works. Getting your white label mobile app noticed requires some effort. While there are plenty of ways to get your app noticed, here are some of the most important ones:
Aesthetic design – Like any other product, great design plays a critical role in attracting prospective users and making long-term rapport with them. Eye-catching yet functional design is necessary to create a positive first impression, which is crucial in getting your audience’s attention. Content, media, navigation, graphics and other design elements should be compelling to further draw potential users. People should love your design enough for them to constantly tinker with your iPhone app reseller and even suggest it to their friends.
Right category – Aside from being noticeable, your white label mobile app should be easily discoverable. That’s where choosing the right category plays a vital role. Assess its features carefully to determine which category it appropriately belongs. Ideally, include relevant keywords in the app name and description so people would be able to find it in a flash.
Free app – Undoubtedly, offering your mobile application for free is one of the quickest ways to get noticed. Do it upon launching and for a limited time only to create urgency and demand. Sell it for a minimal fee when it has become popular and earned a number of good reviews. Just make sure the paid edition is an upgraded (and improved) version, meaning it’s meatier with exclusive features. Doing so would convince more users to actually download it even if they have to pay for it.
Promotion – Attracting prospects to your white label mobile app involves a great deal of promotion. Spread the word about it using a wide-variety marketing methods. And you need to do this for pre-launch and post-launch to ensure its steady popularity. Some promotion and marketing techniques to consider: Having an app reseller website/blog; promotion via Facebook, Twitter and YouTube; soliciting app reviews, etc.
The most frustrating part for most app resellers is when no one is paying any interest to their white label mobile apps. Blame it on the ridiculous number of iPhone apps on the App Store all vying for people’s attention. But most of the time, you just need to modify a few things about your application. And if you want an efficient and hassle-free way of reselling apps, you’ll surely love our white label mobile app reseller package solution.
One of the toughest parts of becoming an app reseller is the actual marketing and selling phase, particularly now that practically all mobile application stores are overflowing with apps of every kind. Not to mention that there are a ton of developers all eagerly selling their applications. However, eagerness can sometimes accompany carelessness and errors, which can then result to poor sales. Save yourself from frustration and hassle by identifying these mistakes so you can avoid them from even happening in the first place. Here are the most common ones:
No free version – It’s totally understandable if you immediately want to earn from your white label mobile app. But then again, you have to remember that getting someone to download your app is difficult enough, more so if they have to pay for it. Have a lite version so people can give your app a try before purchasing the full version. Plus, if users find you free iPhone app reseller version handy, they won’t hesitate to upgrade right away and you’d surely generate more revenue.
Poor description – Along with screenshots and demo videos, top-selling white label mobile apps also usually have good descriptions. If yours don’t instantly appeal and grab people’s attention, don’t be surprised if your app isn’t getting enough downloads. No need to be a wordsmith to be able to write a few interesting sentences. Just and concentrate on describing your app’s best features and benefits.
Overlooking free marketing opportunities – The cyberspace offers a wealth of opportunities for marketing your white label mobile app. Be sure to take advantage of social media marketing, blogging, press release submissions, mobile app reviews and many other online marketing activities. Aside from being free and or economical, these techniques are proven to be effective in promoting reseller mobile apps.
No marketing skills – Of course, when you decided to become an app reseller, you’re expected to have marketing skills. Fret not it you don’t have any. You can easily acquire the knowledge and qualities you need with some hard work and research. Get online to browse unlimited resources about mobile app marketing. Another option is delegating the marketing part to a professional, especially if you don’t have the luxury of time to do it on your own.
Sell more by staying away from these most common mistakes app resellers do when promoting their white label mobile apps. Get your own all-in mobile app reseller package today at Bizness Apps. We offer FREE trial for your complete peace of mind.