Posts tagged mobile app marketing
Did you know that there are over a million mobile apps in the app stores stores? With so many mobile apps out there, app-developers really need to have a strong marketing strategy to make sure their app is a success and is used by their customers. So what can you do to market your app, and ensure that users are finding and utilizing your unique app?
We’ve listed five great marketing strategies to propel your app forward below.
1. Early Releases and Regular Releases
This is a really important to do if you want to keep a loyal user base. Release features and upgrades to your app often. Word of mouth is the best way to market your app, hands down, so don’t be afraid to tell your customers about it!
2. Create A Unique Mobile Offering
What does that mean to you? It could mean targeting a specific group of people or customers, or it could mean offering features that no other app offers. In some cases, it could mean both. Make sure your app has something to offer that your competitor’s mobile solutions do not, and you’ll guarantee a user base. Make your mobile offering unique to your customers.
3. Optimize for the App Store
This one is really important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result. You do this by utilizing the right keywords, titles and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is super important, because without it, users may not ever know you exist.
4. Make Your App Desirable
For small businesses, the name of the game is implementing functionality into your mobile app that your customers will actually benefit from. Avoid creating an app just to have a billboard of your company in the app store and instead create an app that will show real utility to your customers.
5. Share Across Social Media
Engaging in social media and using calls to action is also a really smart idea when marketing your app. Focus on letting your existing audiences know that you’ve developed a mobile app with real useful functionality or content and they will surely check it out. They will also share the app on social media sites like twitter and Facebook to help further downloads for your business.
All of these things can mean big profits for your app, and the user is the one doing all the marketing for you! Implementing these simple marketing strategies can really grow your app and help you achieve mobile success.
Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses.
A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who launches a particular app 60 or more times a day. The average app user only launches a particular app 10 times a day.
Or as Forbes puts it, “Flurry has defined a ‘mobile addict’“.
Does your business have an app that caters to “whales”?
It won’t surprise anyone that the number of people relying on apps, and becoming “whales” is on the rise. Nor will it be a shock that the number of businesses developing and introducing apps is increasing, too. That is simply the law of supply and demand. Flurry’s numbers support it – as of March of this year, there were 176 million “whales” in the U.S. That is a 123% increase from last year. Regular app users (non-”whales”, who use apps 16 times or less per day), and “super users” (who used apps upwards of 16 but less than 60 times a day) were also on the rise, at 23% and 55%, respectively.
What does it mean?
It means that experts have been right all along – the use of mobile apps will continue to explode, with more and more consumers relying heavily on apps for just about everything. Businesses will continue to follow the trend, offering apps to facilitate the sale of their goods and services. The more apps being offered, the more apps will be downloaded, and on and on it goes. The use of mobile apps are expected to continue on this upswing for a long time.
So do you have an app for your business?
To find out more about designing your own functional, easy to use mobile app affordably, visit Bizness Apps. Bizness Apps is making mobile apps affordable and simple for small businesses. We’re a do-it-yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps and mobile websites online without any programming knowledge needed.
Experts in the industry are suddenly throwing around the term “mobile app revolution”, saying that the unprecedented explosion of the mobile app market is comparable to the industrial revolution. It seems mind-boggling, but it’s true.
The numbers don’t lie. Nearly 103 billion apps were downloaded last year, which was up by 59% from the previous year.
Those numbers will only grow exponentially for 2014. With 86% of Americans owning a smart phone, and millions of others owning secondary devices like tablets and iPods, the demand for functional apps is only going to get larger.
What does it all mean?
Experts are predicting that the numbers are going to keep surging. New technological developments are being unveiled every day, and smart phones and tablets are only becoming more accessible to everyone. It is predicted that there will be a mass demand for apps ranging across all industries – people are going to come to expect apps for pretty much everything.
It seems to be happening already. Just about every industry you can think of has an “app for that”. You can do everything from schedule a dentist appointment to checking out a pizza menu, to playing Angry Birds to video chatting with an overseas relative – all using apps.
But are people going to grow tired of apps? Nope!
Right now, apps are booming. The demand for them is higher than ever. If you want your business to succeed, you should implement an app for your customers that puts them directly in touch with your business, offering them all the functionality and engagement they need. Bizness Apps easy to use, DIY app builder can get you started, quickly and affordably.
It is, without a doubt, a fact that branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app on offer to your customers yet, you are missing out on something truly lucrative, and potentially losing customers to your competition.
The statistics don’t lie. As of January of this year, 58% of Americans owned a smart phone and 42% owned a tablet. The majority of users’ time was spent using apps. People are using apps for everything, from social media, shopping, making appointments, watching tv, playing games, and more. No matter what type of business you’re in, developing an app to offer to your customers is a really good idea.
There are several things you’ll want to remember when developing your app.
Firstly, make sure that your app is easy to use and navigate, and offers an easy, enjoyable experience for your customers. Have your info handy, offers and mobile loyalty features front and center, search options, blogs and more right at the forefront, and easily clickable. If your customers can get in and out of the app quickly, while achieving what they need, they’ll be more likely to visit the app often.
Stay in touch with your customers via the app. Don’t harass them, of course, but keep consistent contact with them about incentives, coupons, deals, specials and other perks you have on offer. You can even use geofencing to help you with more location-based communication.
Also make sure you have contact info and clickable links to where your customers can get in touch with you via email, private message or phone. The app should make the customer feel that your business is more accessible, not less.
The first step is to build your app.
Not sure where to start? Bizness Apps can help. With Bizness Apps, you can use our DIY platform to build a customized, functional app that has everything you need. It is easy to use and costs pennies compared to more expensive app developers. You’ll have a streamlined, polished app within an hour or so at a fraction of the cost you’ll pay elsewhere. Bring your business into the future with a branded mobile app today.
If you’ve recently decided to develop a mobile app for your business, you’re likely considering all the costs involved. There are definitely many costs, but the good news is that you can save money when you choose to build your own apps with the Bizness Apps platform.
What are the most costly parts of building a mobile app for a business?
If you choose to have an outside company design and build your app for you, you must pay them for their time, labor, and everything that entails – the design, building, and implementation of your app.
Depending on their hourly rate, you could be spending into the tens of thousands. A few things you’d have to pay an freelance app developer for include:
• Hourly Developer Rates. Some developers may even charge over a hundred dollars an hour, depending on their skills and availability/demand.
• Design Costs. Depending on the size and complexity of your app, this could range well over a couple thousand dollars, even into tens of thousands of dollars.
• Development Time. You never know how long it will take a developer to design and build your app.
• Availability. If a developer is in high demand and has a busy schedule, their rates could go up.
• Quotes and Reviews. It will take time (and cost money) to review apps, tell developers what you need changed, and signing off on the finished product.
• Bug Testing After all the above, you will need to pay to bug test / QA test your mobile app to ensure it works as advertised.
This all sounds pretty fun, huh? Probably not.
There can also be unexpected costs, too, and then of course there is the small risk that the end result is something your customers aren’t satisfied with. With Bizness Apps, you’ll be designing, building, and previewing your own app before it goes live into the app stores, which will save you time and money.
Most importantly, we ensure that the app your business ends up with is an app you & your customers will use. This in the end ensures you see a high return on investment from your mobile marketing.
Biznesss Apps can save any business tens of thousands of dollars when developing a mobile app.
With Bizness Apps, you can avoid all of these added costs and the extra time that is involved with hiring an outside app developer. You’ll have hands-on control over the building process of your own app, adding the features & functions you want, at a fraction of the cost.
You can build the app at your leisure, with our easy to use platform, in which you have total control. The mobile app you build will be specific to your business and vision. Avoid the headaches of mobile app development and get started with Bizness Apps today.
The rate of mobile app marketing growth amongst smaller businesses has grown exponentially this year alone, with business owners realizing that smart phones are the way of the present and future, and scrambling aboard to offer their customers the features and perks that other, larger companies are offering. Small and mid-sized businesses may even have a distinct advantage over the competition.
Global non-profit Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.” So what does that mean? Basically it just means that businesses are able to reach out to their customers through their smart phones. It seems pretty easy and straightforward, but it can be a complicated process, and many larger businesses have been reluctant to jump aboard thus far, to their own detriment. Small business owners have been wary too, but have recently begun to warm to the idea of mobile app marketing. We’re seeing a surge in small and middle sized businesses creating apps, offering exclusive mobile content, geo-fencing, and more.
Research mobile app marketing before you begin.
The best way to ensure that you’re going about mobile app marketing right is to firstly familiarize yourself with mobile app marketing hands-on. It’s as simple as obtaining a smart phone (if you don’t already have one) and downloading apps for the businesses and services you frequent. Check out how other business approach you through their app – do they send push notifications? What features do they offer? Can you order through the app, and if so, is it an easy process? What kind of loyalty rewards, incentives and promotions are offered? How many different apps are available for the same type of services? Which one is the best, and why?
Develop a mobile app that your customers will love.
Once you’ve done some hands-on research, then begin to take notes of your own business and how you might develop a mobile app. What can you offer your customers that your competitors cannot? How can you set yourself apart? Outlining your goals and objectives is paramount. Reach out to your customers and ask them directly – what might they want to see in a mobile app? Which features do they find necessary? Would they embrace direct messages and push notifications? Would they take part in a rewards program? Take the time to write down your goals and what you hope to get out of mobile marketing. Take account of the cost, of the time involved, and be really specific about the mobile presence you want your business to have. Taking the time to really lay out a plan can mean the difference in failing and succeeding.
With mobile app marketing also comes social media – the two go hand in hand!
Your business needs to be online, if you’re going to stay accessible in this day and age. If you haven’t already, set up a Twitter and Facebook – other sites like Tumblr, Pinterest, Instagram, LinkedIn, and others may be relevant to the goods and services your business offers. Tie them into your mobile app, once you’ve got one started. The more ways you have to advertise and interact with customers, the better.
Keep it simple when you first start out.
There is no need to spend a ton of money on mobile app marketing. Mobile marketing can be adapted to fit even the smallest budget, through careful planning and research. As long as you are reaching your own goals and needs, and seeing a successful (no matter how modest) return on your mobile marketing strategies, you’re doing something right. With a platform like Bizness Apps, you can have a mobile app and a mobile website customized for your business for less than the cost of a newspaper ad!
Read more of our blog to find out more about mobile marketing, apps and more. Be sure to check out how to easily and cheaply develop an app for your business right here on our website!
As Flurry reported last year, the amount of device activations skyrockets on Christmas day (for obvious reasons). Naturally, along with it comes a massive deluge of downloads. In 2012, the total was well over 300 million.
Total downloads numbers were up by a huge margin for 2013.
In addition, Christmas day device activations tend to favor tablets. While the ordinary split is about 80% smartphones, 20% tablets, on Christmas Day, the split is about 50/50.
So, what does all this mean for small business apps, now that Christmas is over?
Well, first of all, we want to congratulate those small businesses that got their apps out before year-end – we’re guessing you saw a nice bump in downloads over the holiday. For the rest, the message is pretty clear – get your app up and running so that you can enjoy the coming holiday boosts of 2014!
The boosts aren’t confined just to Christmas either.
It stands to reason that any holiday which leaves users free to fiddle with their devices will be a good day for small businesses that have an app out. This means that holidays are a great time for app promotion, as well. A simple standee inside your location with a “Download our app, get a 10% off coupon” offer will do well on the holidays when everyone has a hot new device in hand.
The other lesson from the massive holiday download volumes is that apps are insanely popular. With each Christmas bringing a record-breaking number of downloads and new users to the world of apps, it’s hard to argue that apps won’t be an important part of any business’s 2014 marketing strategy. There’s a mobile device in almost every hand now, and a mobile screen in front of every face.
Another interesting fact is the peak of mobile shopping occurs on Christmas Eve itself! xAd, a global mobile-location ad platform recently issued some amazing data about Christmas shopping:
That’s right! Christmas Eve sees 24% more mobile shopper traffic than Black Friday itself.
Some have opined that the peak is due to customers trying to figure out which places are still open. That is, last-minute shoppers are heading home after work on Christmas Eve, or are finally getting in gear, and their mad dash begins the way so many things do nowadays – with a mobile search. Rather than wasting precious seconds driving to Best Buy, or to the local beauty boutique, or to the jewelry store, only to find that it’s not open, customers need to know the $64,000 question:
“What time do you guys close tonight?”
Honestly, it would be very smart to have your mobile website display your hours front and center on Christmas Eve. It would free up your employees to, you know, actually help customers during the maddest of the mad rushes. Not a bad strategy, eh? Also, if your store tends to experience near-riot conditions on Christmas Eve, it would be really nice if the phones weren’t ringing off the hook with people asking for simple information, right?
Anyhow, folks in the mobile world are calling it “Mobile Eve” (the people who don’t like “X-mas,” are really going to love that). About three days prior to Christmas, mobile activity levels reach Black Friday levels. Then, they continue to rise to a fever pitch until they hit their peak on Christmas Eve.
For small businesses and large businesses alike, the advice from Monica Ho, VP of marketing at xAd is to, “[T]ake advantage of this opportunity to reach retail procrastinators and drive them in-store.”
Sounds like they won’t need much of a push, in our opinion, but knowing what they’re after will help a lot. You can, as we said, post your hours at the top of your mobile website. But you can also put last-minute offers there as well. (Ones that cater to desperate shoppers that have no time to think through a gift will probably perform especially well.) You can also put very brief directions to your store there, too, to help people get there before the doors shut.
In short, give mobile users what they want on Christmas Eve, and you’ll have what you want on Christmas Day. Keep that in mind next year, and you’ll do just fine!
Our question is, shouldn’t your business app be there, too? We can help!
Accordingly, the strategy of offering a bribe to obtain a download has become common. Users are given discounts, freebies, promotional offers, and other enticements by small businesses in order to gain downloads. The hope is that this will allow the business to create a user base that will generate returns as time goes on.
In this post, however, we want to offer an alternative strategy. With the well-known struggles of the daily dealmakers and other hot discounting outfits, offering something for nothing is not by any means a guaranteed win. Small businesses sometimes simply wind up cannibalizing their own profits by offering things that loyal customers might have bought anyway. Instead, we think that small businesses should try something different when it comes to their next app:
Deliver something unique (and cost-effective).
Of course, this is easier said than done, but don’t click that back button just yet. We have some examples of how common businesses can offer something desirable to customers and fans without necessarily cutting into profits:
• Law offices. Offer an invite to a webcast where you chat about practical tips for a situation that occurs often in your practice area.
• Real estate agencies. Offer would-be sellers a free assessment of the sales prospects of their home, including tips for preparing it for sale.
• Restaurants. Allow loyal customers skip-the-line rewards for downloading and using your app.
• Bars. Provide a schedule of live acts scheduled to perform at your location through your app, or perhaps offer users the ability to vote on their favorite next act to be booked.
• Bands. Offer an unreleased track or some other content that fans will be into (even if it isn’t polished).
• Nonprofits. Allow users to submit a thought/reflection about your issue, with the promise that your favorites will appear on your site, or get a social media shout out.
Ultimately, the best strategy is different for each business. If you’re willing to consider what loyal users might be interested in, aside from discounts, and be flexible, you may be able to maximize the returns from your app efforts.
This may even require you to simply ask users what they’d like to get from your app. (In fact, you should ask them anyway!) The more you know about your fans, the better designed your app will be, and the more users it will gain.
Be creative, and your app will reward you as much as it does your customers.
It only has three downloads. (Two from your team to test the link, and one from your mom, who claims it gave her a virus.)
What do you do now? Market it, of course!
Using the key strategies below, you can ensure that your app has a shot at success so all your hard work doesn’t go to waste:
1. Get Optimized
The first, potentially most important part of your marketing campaign, is app store optimization. To begin with, including one of your target keywords in the title of your app is a great way to make the app store’s search function work for you. If your app is an iPhone flashlight, for example, “Luminaire” may be catchy, but “Screen Flashlight” might wind up more successful for SEO reasons.
Other forms of optimization are less obvious, and relate mainly to how your app is presented in the app store. For instance, you app’s icon should be polished and captivating, so that people form a great first impression of it. Compare these pill tracking app logos:
Do you have a preference yet? If so, you can see the power of a quality logo.
It’s also critical to have an app description that follows the basic tenets of selling – communicate the benefits clearly, don’t go overboard describing features in a complicated way, etc. Sell your app quickly and be direct, and you’ll lose fewer leads. Once you’ve got your app store optimization in place, it’s time to …
2. Get Feedback
Testimonials, feedback, and reviews are critical. Time and time again, a bit of social proof has been shown to increase sales, so testimonials are a must. But customer feedback is equally important because it will enable you to improve your app and increase your chances that a user has a great experience with it. That is, quality control and marketing go hand in hand.
In addition, courting the press and bloggers is an excellent way to get the word out. With a simple press release and a few free download codes, you can gain exposure and create a bit of buzz. It’s also a great opportunity to get a bit of thoughtful, objective analysis of your app that will help you make better future versions.
If you’re having trouble getting users to respond, consider an in-app feedback program using our fan wall feature to help kickstart things.
3. Get Social
Everyone knows about the power of social media by now. We won’t belabor the point, but we did want to remind developers to be social “inside and out.” That is, adding a social layer to your app’s functionality (inside) can increase usage and sharing, and connecting with potential users through social media channels (outside) can be a great way to promote your app. Check out some strategies here.
Not every app will lend itself to social features, of course, but games that invite users to challenge friends, complete tasks together, and the like, can spread like wildfire. Activity in such apps tends to be greatly increased over non-social apps, and it’s worth considering seriously if you want to grow rapidly.
Go forth and conquer (the app store)!