Posts tagged small business apps
New research by Vision Mobile shows that the “app economy” in Europe is still showing steady growth, and is estimated to reach $16.5 billion this year. However, its share of the global market has fallen to 19%, from 24% two years before.
Vision Mobile projects that app revenue in European nations will rise to $16.5 billion this year, compared to $13 billion in 2012, equivalent to 12% annual growth rate. Currently, the app economy’s global growth of 27% is double that of the European Union.
- The EU Accounts for 19% of Global App Revenues in 2014
- $16.5 billion (or 19% of that) is EU, with the rest of the world at $69.8 billion (81%).
The app economy in Europe is growing steadily, and some companies are even finding it hard to keep up with demand. However, markets in Asia are simply growing a lot faster. According to the report, mobile tech companies need to focus mainly on Asian markets, as Asia currently accounts for three times as many smart phone sales as Europe (as of last year), and the majority of its sales to new users. India and China are both expected to add over 400 million new smart phone users this year. Mobile tech companies simply cannot ignore the Asian market if they want to succeed.
Despite this news, the EU app economy does still continue to grow, despite a shortage of developers. The report said, “Demand outstrips supply with every self respecting CIO or brand manager commissioning their own apps.”
Some more findings include:
App contracts are getting bigger. According to the report, app developers in the EU are focusing currently on contract development compared to developers elsewhere. Approximately 31% generate revenues through contract development.
Business and Enterprise. The business and enterprise apps market is expected to grow to $58 billion by 2016. This is mainly due to demand for contracted apps from EU verticals. Businesses are expected to play a large role in the growth of the app economy in the region, but Vision Mobile still predicts the market to reach $58 billion globally by 2016.
Developer Job Growth. A total of a million jobs are contributed by the app economy in the European union. It is estimated that there will be 670,000 directly related to the app economy in 2014 – a 26% increase compared to last year.
Start ups. Start ups are harder in the EU, due to bureaucratic and labor barriers. The failure rate of start ups is very high in this region, and some entrepreneurs are even moving to other areas, such as the San Francisco Bay area, to start up or expand.
No matter which way you look at it, mobile tech companies should definitely be focusing on Asian regions for smart phone growth, while keeping their eye on the steadily but slowly growing app economy in EU. Interested in building a DIY app for your business? Bizness Apps can help.
With mobile technology available today through apps and mobile websites, customers can now access information & receive excellent customer service faster than ever. Businesses live and die by their customer service – if you don’t have the right capabilities and relationship with your customers, it can kill your business faster than you think.
We have laid out some simple tips for giving the best customer service with mobile technology:
Let customers serve themselves.
What does this mean? It doesn’t mean ignoring your customers. What it means is that you provide the customers an easy to find, helpful guide that allows them self-service while still giving them the answers and information they need. This can easily be done within a mobile app.
Offer solutions and helpful information from your mobile app in an easy to read and intuitive format. Allowing customers to get up to date, thorough information right from their smart phone will keep them happy and informed 24/7 about your business.
Mobile apps can even reduce customer service questions.
It’s true that customers in our constantly-connected world have bigger demands for round the clock service than ever before. Their expectations are high, and you must meet that demand. While most small business owners obviously cannot afford to staff a call center or have employees working in the middle of the night, you can equip yourself somewhat to meet this demand.
If your business is available through a mobile app, many of these customers will go to the app first to find answers and potentially reduce the amount of questions you receive from customers. If you’re connected via mobile, you’ll be available to answer those pressing questions and concerns no matter the time.
Building a great brand through customer service.
Having great customer service can really help you build your brand and acquire loyalty from your customers. Successful companies are able to merge mundane customer service with personal communications. You can use everything from mobile loyalty programs and incentives, personalized communications and more.
Keep tabs on your customer service with mobile.
This is especially important if your business is new on the scene. Owners should always be aware of the goings on of their business. Monitor potential problems, see what seems to be working for your company, what customers seem to enjoy the most. Get feedback and take it to heart. Keep an eye on how everything is functioning. This is very important, and it also helps your customer service when problems arise.
Customer service is super important to any business, but especially to a new small business. With mobile apps available today to act as 24/7 resources for your customers to have questions answered it will drastically improve their overall experience.
Treat your customers like they pay your bills, because in essence, they do.
The use of mobile is on the rise for small business, and the numbers definitely prove it. More and more small business owners have seen the light and are implementing mobile marketing to help run, advertise, and grow their businesses.
Recently, a company interviewed over five hundred SMBs about the role of mobile in their every day business dealings, and some of the interesting findings are outlined below.
- 77% of small businesses use mobile technology, a number that is up from 66% in 2013.
- The two biggest gains were adoption of mobile-optimized websites (60% in 2014, up from 34% last year), and mobile advertising (21% in 2014, which was up from 10% last year).
- Non-marketing mobile technologies used by SMBs included mobile storage apps at 61%, scheduling/calendar apps at 58%, and financial management apps at 51%.
As it turns out, more than three-quarters of SMBs used mobile technology this year. And 92% of SMBs either have already started a mobile-optimized website or are considering it.
- 61% of those asked said that they use mobile storage apps
- 58% use scheduling and calendar apps
- 51% use financial management apps
- 21% said they used mobile advertising, which is up from 10% last year.
- 23% said they were interested in using mobile advertising within the next six months
The numbers certainly tell a story. SMBs are all jumping on board, utilizing mobile marketing as a means to grow their business and retain/recruit customers. Mobile optimized website and mobile apps for smart phones and other devices are only going to grow as time goes on and customers demand it more and more.
Are you interested in developing a mobile app or mobile optimized website? Now is a great time to contact Bizness Apps.
Whether or not your business has already has a mobile app or mobile website, you’re already somewhat aware that you can use location-based marketing to encourage business to increase – but do you know all the mobile marketing strategies you can implement based on location?
We’ve outlined a few of our most popular ones to make location-based mobile marketing work for you and help grow your business.
1. Send location based offers with push notifications
Geo-targeted push notifications allow you to easily target users by location – down to a few hundred foot radius. You can target your users based on where they are, and what goods and services you provide that are relevant to their location. This can help most businesses, from bars to retail outlets, restaurants to medical facilities, libraries to mechanics.
For example, if you own a restaurant, you could circle off a competing location so when patrons pass by your competitor your offer shows up to entice them over to your business!
2. Encourage users to check-in to redeem coupons
So many people these days use check in features, whether it’s through Foursquare, Facebook, or another new mobile application. The more people “check in” at your business, the more business you’ll do, because of the exposure you’ll gain over your customer’s social networks. Providing a “check in” ability for customers to use will help spread your business by word of mouth and ensure that you’re being seen by a larger audience.
For example, you can offer special incentives or rewards to loyal customers for “checking in” – it could be anything from a free item, a discount on a purpose, an entry in a giveaway, or something else. It’s totally up to you but make sure it’s relevant to your customers!
3. Place a QR code inside of your establishment
Have you seen those strange pixilated squares all over signs these days? Those are QR codes, and they work well mobile apps. Basically, a user sees the code, uses their phone to scan it, and it takes them immediately to a mobile app which they can then download. You can tie in QR codes with special promotions, events or features, so that users are more likely to download the app. You can also tie them into specific content that they can only get from the QR code.
For example, one easy way to utilize QR codes in your small business is to place a QR code for users to download your mobile app from. This seems so simple & obvious, and it is. It also really works to help increase mobile app downloads!
4. Go over your mobile app analytics
Understanding how your customers are interacting with your mobile app is really important. Taking the time to analyze the specific habits of your users can really help you market your business and provide them with what they need and want.
For example, if you see many customers utilizing one of your coupon features a lot you may want to encourage that feature even more with a better offer or perhaps with a push notification!
Whether you’re just getting started with mobile marketing or already have a full fledge strategy in place, the tips above will help you no matter what. Best of all, they are easy to implement and can be done in a day. Just make sure to test to see what works and what does not work with your customers as every small business is unique.
Remember, the customer is always right, even when it comes to mobile marketing!
Now that you’ve decided to build a mobile app, it’s time to make decisions about design. Designing mobile apps can be fun and creative, and with just a few simple tips, you can have a great-looking, fully functional app for your customers to enjoy.
Even if you aren’t an experienced designer, with these tips, your app will look fantastic.
Include relevant content for your customers:
Of course you want your app to have some facets of your business, but who is the app really for? Your customers, right? So of course you want to take your customers’ preferences into consideration when building your mobile app. Make your app easily readable, by designing an interface that has a font that is easy on the eyes, as well as simple, interactive menus that aren’t cluttered or confusing. The easier it is to use and read, the more likely people are to use it and keep coming back.
Don’t go too color crazy:
Smart phone screens are small, so you have to pack a visual punch in a small space. You can do that by using a good amount of contrast when designing your app. The interface should be pleasing to the eye, with colors that contrast well together. Nothing too loud, nothing that will be hard to read, but just a nice balance of colors that complement each other. Make sure the color scheme ties into your business as well, and don’t use too many colors, or you run the risk of looking dated and unprofessional. You can even find tutorials online for finding the best contrasting colors for an interface.
Keep your app clean & streamlined:
One mistake that a lot of businesses make when designing an app is trying to cram too much into it, ,or overdoing their design. You want to avoid doing that – try to keep your app clean and streamlined. When it comes to apps, you can do anything you want, but using a heavy hand is never a good idea. Pick a template you like, and the contrasting colors, and design accordingly. Navigation, menus, and content all need to be easily accessed, intuitive and easy to use. Clutter is not your friend. If a user has to spend a lot of time learning to navigate your app, they won’t use it.
Use high resolution images:
Choosing the right pictures for your app icons, loading screen, background images, and more is also really important. For starters, your images need to be good quality with high resolution. Stock photos aren’t expensive, so starting there is probably a good idea. Be aware of background images too – screen sizes differ, so you need to tweak your photos and make sure that they will appear correctly for the user, no matter what device they are using.
Preview your app as you design:
When designing an app template, always use the preview function! Use it every time you make a change, to make sure that your app looks the way it is supposed to. Double check as many times as you need to until the app is perfect and up to your standards. Get a second and third opinion. Review it as many times as you can, to make sure that your users are getting the visual, functional experience they want and need from your app.
As you design your app never forget that less is always more on mobile. With these simple tips above you will be able to create a beautiful mobile app for your customers that reflects the uniqueness of your small business in no time. Interested in creating a mobile app for your business? Make sure to check our Bizness Apps today!
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Interested in learning about Bizness Apps’ mobile app reseller program? Mobile marketing to reach $400 billion by 2015! Bizness Apps allows anyone to easily create mobile apps for businesses in minutes!
Is mobile part of your marketing strategy?
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A new study finds 32% of all online purchases are made over mobile devices.
Businesses in a variety of industries are looking for solutions to help them segue into the mobile-dominated world.
Mobile technology developments have steadily been increasing over the past few years, and several small businesses are making mobile commerce their number one priority. Small businesses are implementing various tactics to transition into the mobile world.
1. Small Business Mobile Adoption Increasing
According to Drew Lewis, who runs marketing and management for Leaf, “With the ever-growing adoption of PayPal, Square and other big players, we are beginning to see mobile commerce alternatives find their way into the hands of small businesses.”
Other marketing experts and leaders in the industry spoke up about the current mobile commerce trends and how it will shape the landscape and the things companies are doing to stay in the game. One main trend was the rapid rate in which small businesses were increasing the adoption of mobile technology. This presents a huge opportunity for SMBs to connect with their customers where they are 24/7.
2. Optimized POS Experiences
James Van Arsdale III, director of user experience for commerce solutions provider WebLinc, said that a company’s ability to optimize the customer experience across all channels will drive its m-commerce (mobile commerce) to success, no matter whether they are dealing with emails, social media, websites, or something else entirely.
Major retail companies have begun to adapt to the new age of mobile commerce, by introducing point-of-sale devices (POS) in their stores, which often correspond with apps and make transactions simpler for customers. Many are even using tablets and smart phones in their stores to take orders, ring up purchase, accept payments, scan member cards and more.
3. Branded Mobile Apps
Another way small businesses are adapting to mobile commerce is through branded mobile apps. These apps drive customer engagement and sales, but do have a downside if developed incorrectly – often the cost outweighs the benefits when it comes to conversion rates. As mobile apps continue to rapidly improve and decline in cost to develop from using services like Bizness Apps — more and more small businesses will look to create branded mobile app offerings for customers to quickly make purchases from their devices.
In addition, mobile analytics firm Flurry measured overall time spent on U.S. iOS and Android devices to find that app usage now takes up 86% of mobile time spent. That’s up from an 80% share in 2013. Growing app usage comes at the expense of the mobile Web, which now makes up just 14% of mobile time spent. In total, the average U.S. mobile user spent 2 hours and 42 minutes per day on their device.
Mobile commerce is quickly changing the way customers interact with every business of every size. In today’s world not going mobile is simply not an option. Small businesses should always adapt and change to their customers needs, which now require mobile optimized experiences more than ever.
A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business.
If you own a business, it is essential that you maintain an engaging mobile presence.
Customers want immediate access to information these days, and they get that from their mobile phones. So of course it stands to reason that your customers want to be able to interact with you and to obtain goods and services from your company via their mobile device.
A mobile app enables your business to be available at all times, nights, weekends and holidays, and allows you to offer customers on-the-go access, rewards programs, recruitment opportunities and more.
Engaging your customers has never been easier than with a mobile app. The app practically promotes your business for you.
We’ve outlined four ways that you can grow your business through a mobile app below.
1. Facebook, and other social media sites. When you sync your app with social media like Facebook, Twitter and Instagram, your customers can share content and promote your business. Customers can “share” special promotions and contests you might have and their friends/fans will see the content and be moved to download your app. You can also tweet out special gofers and events.
2. You can also do marketing through push notifications, and geofencing. Localized content can really grow your business. When customers are offered specific content based on their location and interest, they feel catered to and like their needs are being met. This will generate a lot of business.
3. Giveaways, free trials and contests. Don’t hesitate to utilize these! People will download your app especially to participate in contests and giveaways. This will give you an opportunity to get your products, goods and services out there, which will then drum up more business and retain loyal customers.
4. Advertising Space. Taking out an ad through sites like Facebook or other social media sites is a great way to generate business and draw people into your app. These sites target consumers based on their interests, so your ad is guaranteed to be seen by people who are especially likely to give you business. Targeted ads are a great way to insure revenue.
No matter what type of business you run, an app can propel you forward. Restaurants, bars, concert venues, retail outlets, catering services, medical facilities, educational facilities, salons, repair companies and countless other businesses have benefited from utilizing a mobile app.
It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile.
The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide?
We’ll explore the differences between a mobile website and a mobile app so you can make an educated decision on which one can propel your business forward.
A mobile website is basically just a website that is optimized specifically for smaller screens, often has touch-screen capabilities and is more streamlined for ease of access and visibility. They are designed to be accessible through any mobile browser on almost all smart phones. All you have to do is type in the URL on your device, and the site automatically detects that it is being accessed through a mobile device, changing its settings to optimized media.
A mobile app is a bit more engaging, and to many people, better. An app must be downloaded and installed to your device, such as a smart phone or tablet. You access it from a mobile marketplace like Google Play, the Apple App Store, or Amazon Marketplace (and others). While it takes more effort to download and install (and more room on your device, of course), it offers specific features and functions that websites do not.
- Makes websites more accessible for smart phone and tablet users
- Mobile friendly layout, improving functionality and visibility
- Easy accessibility
- Simple but effective functionality
- User control over features and functions
- Customer-specific incentives, rewards and communication
- On-the-go functionality
- Push notifications, geofencing, and localized marketing
- Social media interaction
- Loyalty programs
- Mobile payments and accounting features
- One-tap functionality
- Increased customer engagement
Both mobile apps and mobile websites have a place in the mobile driven market these days.
Mobile apps & mobile websites have many upsides to consider. However, it is a good idea for most businesses to have both, but if you are hard-pressed to choose one, we’d go with a mobile app every time. You can offer your customers much more engaging functionality that will show a higher return on investment.
Customers are likely to download the app when they find out about all of the incentives and rewards involved, they’ll share on social media, which will allow you to recruit more clients, and you can always be available to them 24/7. You can offer your customers excellent customer service and save time and money on your end through streamlined functionality.
Apps are the way of the future simply because they offer both your business and your patrons around-the-clock accessibility, ease of access, fun and convenient interaction, and incentives to keep using the app.
Ready to design a mobile app today? Bizness Apps has everything you need to get started.
According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013.
In addition, mobile apps accounted for more than half of all the digital media time spent in May, at 51%. More detailed analysis on the leading content categories showed how some categories experienced shifts at a faster rate than others. For instance, digital radio (led by Pandora) gets 96% of engagement from mobile devices. Similar success was seen with photo apps like Instagram and Flickr, which also got 96% engagement from mobile apps. Maps, instant messenger services (like Skype, Facebook Messenger and WhatsApp), also were strong leaders. Games, Downloads, Social Networking and other telecommunications apps lay somewhere in the middle.
Social Networking may be in the middle, but it is more important than the numbers may show. According to further numbers, 20% of total digital time spent is comprised of social networking sites like Facebook, Twitter, and others. 70% of social networking time is spent via smartphone and other devices. It is important in terms of the internet economy because of its contribution to digital ad spending. Facebook has a huge mobile ad presence.
Mobile engagement on social media has grown by 55% this year alone, and social networking also accounts for 31% of all growth in internet engagement for the past year. Facebook alone accounts for 24% of all mobile time spent. The Facebook App itself accounts for 18% of all mobile time spent. That is a mind-blowing figure!
There is no doubt about it, apps are dominating the digital world, more than ever.
Statistics show that people are still definitely accessing websites and content via browsers, but those numbers are dwindling more and more in the face of apps. There are some exceptions to the rule when it comes to apps – websites and companies that still do more business via a browser/site, such as Google and a few others. Generally speaking, though, most companies have realized that the best way to drum up interest and recruit loyal members/clients/customers, is through an app.
So what happens now? The way we surf the web and utilize mobile content has undergone a huge change in recent years, and smartphones and devices are leading the way. As more and more people start utilizing mobile web, companies will follow. We’ll see more and more ad dollars being devoted to app content, and less and less to web browser content. With this. we’ll also see a need for more affordable app development allowing companies of every size to create apps for their customers.
Interested in creating a mobile app for your business? Bizness Apps is at the forefront offering affordable mobile app development to SMBs.