Posts tagged small business apps
It is, without a doubt, a fact that branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app on offer to your customers yet, you are missing out on something truly lucrative, and potentially losing customers to your competition.
The statistics don’t lie. As of January of this year, 58% of Americans owned a smart phone and 42% owned a tablet. The majority of users’ time was spent using apps. People are using apps for everything, from social media, shopping, making appointments, watching tv, playing games, and more. No matter what type of business you’re in, developing an app to offer to your customers is a really good idea.
There are several things you’ll want to remember when developing your app.
Firstly, make sure that your app is easy to use and navigate, and offers an easy, enjoyable experience for your customers. Have your info handy, offers and mobile loyalty features front and center, search options, blogs and more right at the forefront, and easily clickable. If your customers can get in and out of the app quickly, while achieving what they need, they’ll be more likely to visit the app often.
Stay in touch with your customers via the app. Don’t harass them, of course, but keep consistent contact with them about incentives, coupons, deals, specials and other perks you have on offer. You can even use geofencing to help you with more location-based communication.
Also make sure you have contact info and clickable links to where your customers can get in touch with you via email, private message or phone. The app should make the customer feel that your business is more accessible, not less.
The first step is to build your app.
Not sure where to start? Bizness Apps can help. With Bizness Apps, you can use our DIY platform to build a customized, functional app that has everything you need. It is easy to use and costs pennies compared to more expensive app developers. You’ll have a streamlined, polished app within an hour or so at a fraction of the cost you’ll pay elsewhere. Bring your business into the future with a branded mobile app today.
With the fast paced hustle and bustle of today’s world, it’s no surprise that so many people are feeling overwhelmed, pressed for time, and stressed out. According to expert Kevin Kowalke, who is a mortgage broker and business strategist, the key to getting out from under that heavy weight is to learn how to be more productive. These tips can be applied as you begin to start your mobile app company or as you successfully land your 1000th client.
According to Kowalke, “You have to make the choice to want more control of your business and your life.”
He suggests starting with a new thought process and implementing different courses of action that will achieve a more productive outcome. Some of these changes may be uncomfortable, but they are necessary.
Kowalke has a five step plan for learning how to manage your time better.
1. Eliminate Unnecessary Tasks. Kowalke suggests making a list of things that you need to get rid of, or let go of. These will include things like busywork, distractions, unnecessary tasks, and other little things that take your time away from more important things. Kowalke says that many people make the mistake of filling their day with little mundane tasks, so as to feel more productive, but in actuality, they are simply making tomorrow even harder.
He suggests delegating smaller tasks to other staff, outsourcing, and learning to prioritize little jobs that can wait. He also suggests putting people on the ‘get rid of’ list – anyone who brings unnecessary drama, who steal your focus and your time.
2. Visualize Your Ideal. He suggests that you should imagine exactly what you want from your business and your life. Even those things that you don’t believe are achievable – visualize them anyway. He says, “This thought process refocuses your mind to gain energy and momentum. So you can identify the reason why you want to put forth all the effort. “
3. Learn to Narrow Your Focus. Kowalke suggests that many business people waste time by attending events and accepting invitations that will not move their business forward. He suggests “qualifying” people, to determine whether or not spending time with them could lead to beneficial relationships.
He goes on to say that in his business as a mortgage broker, he has made a conscious decision not to do business with customers who are simply shopping around. Instead, he chooses to focus on developing long-term relationships with clients who are in it for the long haul. He suggests not wasting time on every possible prospect, but instead cultivating loyalty and trust with longstanding clients.
4. Evaluate Your Wins and Losses. Kowalke says, “Document your wins, so you can duplicate your efforts faster and with more predictability, which will cut down on prospecting time.” You will be able to see a pattern, once you start evaluating your successes and drawbacks.
5. Take Time for You. Kowalke suggests that you take frequent breaks from technology and business, “turning off” at least once a week for three or four hours at the very least. He also suggests turning off from a time consuming project and starting a new one, taking time to shoot the breeze with clients, or doing small tasks you’ve been putting off. Just to give yourself a break from the really big projects that are causing you stress.
As a mobile app reseller or starting any new business, t’s important to know when to take a break and how to schedule your day to be as productive as possible. With the tips above, you’ll be able to make more apps sales and eliminate any wasted time spent on unneeded tasks.
If you’d like to learn more about how to become a successful Bizness Apps reseller, check out this article here for advice from our most successful resellers.
If you’ve recently decided to develop a mobile app for your business, you’re likely considering all the costs involved. There are definitely many costs, but the good news is that you can save money when you choose to build your own apps with the Bizness Apps platform.
What are the most costly parts of building a mobile app for a business?
If you choose to have an outside company design and build your app for you, you must pay them for their time, labor, and everything that entails – the design, building, and implementation of your app.
Depending on their hourly rate, you could be spending into the tens of thousands. A few things you’d have to pay an freelance app developer for include:
• Hourly Developer Rates. Some developers may even charge over a hundred dollars an hour, depending on their skills and availability/demand.
• Design Costs. Depending on the size and complexity of your app, this could range well over a couple thousand dollars, even into tens of thousands of dollars.
• Development Time. You never know how long it will take a developer to design and build your app.
• Availability. If a developer is in high demand and has a busy schedule, their rates could go up.
• Quotes and Reviews. It will take time (and cost money) to review apps, tell developers what you need changed, and signing off on the finished product.
• Bug Testing After all the above, you will need to pay to bug test / QA test your mobile app to ensure it works as advertised.
This all sounds pretty fun, huh? Probably not.
There can also be unexpected costs, too, and then of course there is the small risk that the end result is something your customers aren’t satisfied with. With Bizness Apps, you’ll be designing, building, and previewing your own app before it goes live into the app stores, which will save you time and money.
Most importantly, we ensure that the app your business ends up with is an app you & your customers will use. This in the end ensures you see a high return on investment from your mobile marketing.
Biznesss Apps can save any business tens of thousands of dollars when developing a mobile app.
With Bizness Apps, you can avoid all of these added costs and the extra time that is involved with hiring an outside app developer. You’ll have hands-on control over the building process of your own app, adding the features & functions you want, at a fraction of the cost.
You can build the app at your leisure, with our easy to use platform, in which you have total control. The mobile app you build will be specific to your business and vision. Avoid the headaches of mobile app development and get started with Bizness Apps today.
No one can deny the rapid rate in which Mobile Commerce is growing.
A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.
Mobile Online Spending is the Way of the Future.
People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending.
Currently, 32% of all online purchases are made with a mobile device.
With something like 86% of mobile time being spent on apps, it only makes sense that many of these purchases are being done through apps. More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services.
Should You Join the Trend?
Yes, you should. Allowing your customers to purchase via an app, rather than in-person, over the phone or even from a computer, will allow them ease of access, be more convenient to their schedule, and fast and efficient. In-app purchasing can be customized to your business, through promotions and incentives, rewards programs, geo-fencing (to recruit and reward customers through their location), and more.
U.S. Residents are currently spending on average around 2 hours and 42 minutes a day on their devices.
It stands to reason that these people are doing some shopping. Why not offer them an app that can help them do it easier? It could really benefit the growth of your business.
Contact Bizness Apps to find out more today.
One of the main reasons so many companies are choosing to offer apps is so they can promote and market their business to draw in more customers. One really great way to utilize your app for that is to offer coupons for your customers. Bizness Apps gives you the capability to send coupons, push notifications, offers, rewards and incentives to your customers, to draw in and retain their business.
How do I get started?
It’s simple. Just visit Bizness Apps and create your own mobile app, using our convenient DIY platform. You can customize it to include push notifications, so you can contact your customers to offer them the best deals.
What are some tips to create a great coupon?
First of all, make sure the coupon you offer has real value. Offer discounts (at least 10% or more) on items that are in high demand, that customers can’t get enough of. Make it worth their while to buy it, and make it a limited time deal, so that customers act quickly. If you make open-ended coupons, customers are more likely to plan to use it later, then forget all about it. The best way to ensure they use it right away is to either make it for a small, limited amount of time, OR to make the item in question in limited supply. If customers think they’ll run out of time, or miss out on an item that is flying off shelves, they’ll be more likely to buy right away.
Advertising is important, too. Just making a coupon isn’t enough. You’ll also want to have corresponding signs, ads in local periodicals, follow up emails, tweets and status updates, to remind customers to use those coupons.
Another great way to ensure you’re getting all the business you can is to use geo-fencing. It targets customers by their location, and you set it up to alert you when a customer is near your business (or whatever location you choose – maybe a competitor or related business). You can send them a push notification when they enter that area, with a special promotion or offer.
Make it app-exclusive.
A good way to ensure that customers who haven’t yet downloaded your app will do so, is to make certain coupons and reward systems exclusive to the app. You could advertise a certain deal for app-users, with an extra added incentive to those who sign up before the coupon expires. You could also offer reward/loyalty programs, where users can collect points or credits to apply towards future purchases.
Timing is important.
It all depends on what type of business you run. Monday mornings are good for libraries or salons, but not so much for bars or restaurants. Food service businesses might want to send a push notification coupon before lunch or dinner. Find the time that brings in the best business from your customers.
Customers love seasonal coupons and promotions. Design them to coincide with the holidays, or with the seasons.
It is also important to not be too heavy-handed with the promotions. Don’t send the coupon over and over, spamming your customer’s phone with reminders. If you send them too many emails or push notifications, you could lose their business. Keep regular communication, as it pertains to the type of goods and services you offer, but don’t overdo it.
If you haven’t already created an app with Bizness Apps, contact us right now! We’ve got all the tools and resources you need to create an incredible app for your business, and we’ll help you create a great coupon to bring business your way.
Do you have an appointment- or reservation-based business? If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay. Companies have been doing this for decades, and it seems to work well enough.
But what if you could save your office administrator time, while boosting your business? You’d want to do that, right?
The world has gone mobile, and people are using their smart phones and mobile devices to do everything – including making appointments. If you and your competitor are alike in most ways, but they offer mobile appointments/reservations and you don’t, well – there’s a pretty good chance that they are going to go with your competitor. People like the ease and convenience of being able to make a reservation on the go, without having to call and speak to someone, or stand around waiting for someone to look at a calendar.
According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.
It isn’t just restaurants, either. Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers. It allows a person to take their schedule into their own hands, choosing and booking their own time. A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.
It’s all about ease and convenience.
By offering mobile reservations, you remove several obstacles – customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc. It might not be a big deal to everyone, but some people really are that busy. Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.
A new report released recently has some truly eye opening information about how people are using their mobile phones.
According to the report, which was conducted by Flurry, 86% of the mobile time spent by American consumers is devoted to apps. That is six times higher than the time spent on mobile web (via a browser like Safari or Chrome), which was at 14%.
The statistics break down as follows:
American mobile users spend on average around 2 hours and 42 minutes a day on their smart phones and mobile devices. Of that time, 86% is spent using apps – 2 hours and 19 minutes. Mobile web time, at 14%, is only about 22 minutes a day. Of the app time, the most popular apps used were games (32%), Facebook (17%), Twitter (1.5%), other social networking (9.5%), YouTube (4%), and other entertainment (4%). For mobile web time, Apple Safari and Google Browers were the most used, at 7% and 5%, respectively. Consumers used mobile web time for news, productivity, and utilities, mostly.
So what does all this mean?
It means that Americans use their phones. A lot. What are they mainly using their phones for? Utilizing apps. They are using apps for everything, ranging from games and entertainment, to social networking, to taking care of business and household needs.
Just a few short years ago, apps were considered a flash in the pan trend, but now it has become clear that they aren’t going anywhere.
Apps dominate mobile usage, there are no two ways about it.
Browsers, while once the sole way to surf the web, are now just considered another app amongst many. Companies are following suit – even ones like Google.
Ready to join the throngs of savvy businesses that are creating apps and mobile optimized websites? Get started with Bizness Apps today.
But are you doing enough to make sure you’re mobile-optimized? For an entrepreneur, especially those with a small or mid-sized business, it is important to be plugged into the growing mobile industry in every way possible.
Smart Phones and Mobile Devices are the way of the future.
Currently 91% of Americans use cell phones, and the number of those people who have smart phones is growing exponentially every year. 34% of Americans currently go online primarily using a mobile phone or smart phone. That is a huge number, considering how just a few short years ago you could only access the web via a computer. Of those same people who use their phone to surf, the web, 30% of them use their phone to do business, shop, choose restaurants and more.
One final statistic: 87% of all connected devices, such as smart phones, tablets or other mobile devices, will be mobile by 2017, with laptop and desktop computers only making up a tiny 13% of the market! Those are surprising statistics indeed, and they show just how rapidly new technology can grow.
So what does that mean for your business?
If you’re not optimized for mobile, either with a mobile website, or better yet, a mobile app, you may see your business suffer in the coming months or years. People are simply doing more business via their mobile devices, and having a website simply isn’t good enough anymore. Small businesses need to focus on mobile apps & mobile websites more than ever.
So how can you jump on the trend?
First and foremost, make sure that you yourself, as well as your employees, are mobile. If you don’t have a smart phone or other mobile device already, get one. Make sure you have access to the web, any apps you need, have mobile access to SMS and email, and have a plan so that you can make international phone calls and texts, if you travel. If you’re going to tap into the mobile market, you need to be accessible by mobile yourself.
Is your business mobile accessible? There are two things you need to do.
Most businesses these days have a website, but is yours accessible by mobile devices and smart phones? If not, you need to change that. The majority of customers are now looking at your website NOT from a laptop or desktop, but from an iPhone or an Android, a tablet or some other mobile device. If your website isn’t optimized for their viewing, you could lose a customer.
Once you’ve made the decision to go mobile, you’ll need to create a mobile app & a mobile website.
This is the way most small and mid-sized businesses are doing business with their customers. From an app, you can be everything to your customers with a tap of their screen. They can access information about your goods and services, order online, track reservations, receive push notifications and promotions, contact you via email with questions or customer service needs, offer feedback, and more.
The time to switch to mobile is now – contact Bizness Apps to create your mobile-optimized website and easy to use, affordable app today.
A new report released by BaseKit has shown that a surprising 91% of small business’ websites are not optimized for mobile use. The report took a poll of small and medium sized businesses and questioned them about a variety of technology related topics, including functionality of their website and more.
While a great deal of small businesses do have an online presence, and do use technology and the internet to advertise and market their businesses, most of them are not prepared for the recent surge in mobile use.
510 Small Businesses were surveyed, and of them, only 9% said that they had mobile optimized websites that were accessible to smart phone users. Only about 2/3 of those surveyed said that they managed and updated their own websites, and only 2/3 of those polled used social media to help with online marketing and interaction with customers.
More Customers are Accessing the Web via Smart Phones and Tablets than ever, so small businesses should get with the program.
Small and mid-sized businesses are starting to pick up on the trend, however. According to data from hosting providers, there has been a recent increase in demand for responsive websites, with 45% of users accessing them through a smart phone, tablet or other portable/mobile device.
Companies that want to take advantage of this technology will need to get on board with mobile optimization, and soon. According to recent numbers, over 50% of new traffic to the web comes from smart phones and other mobile devices, and those numbers are only expected to grow in recent years. It is simply smart business to design your website to be mobile-compatible, since so many customers are accessing the web on the go.
Interested in optimizing your website for mobile, or designing an easy to use app? Check out Bizness Apps today.
The rate of mobile app marketing growth amongst smaller businesses has grown exponentially this year alone, with business owners realizing that smart phones are the way of the present and future, and scrambling aboard to offer their customers the features and perks that other, larger companies are offering. Small and mid-sized businesses may even have a distinct advantage over the competition.
Global non-profit Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.” So what does that mean? Basically it just means that businesses are able to reach out to their customers through their smart phones. It seems pretty easy and straightforward, but it can be a complicated process, and many larger businesses have been reluctant to jump aboard thus far, to their own detriment. Small business owners have been wary too, but have recently begun to warm to the idea of mobile app marketing. We’re seeing a surge in small and middle sized businesses creating apps, offering exclusive mobile content, geo-fencing, and more.
Research mobile app marketing before you begin.
The best way to ensure that you’re going about mobile app marketing right is to firstly familiarize yourself with mobile app marketing hands-on. It’s as simple as obtaining a smart phone (if you don’t already have one) and downloading apps for the businesses and services you frequent. Check out how other business approach you through their app – do they send push notifications? What features do they offer? Can you order through the app, and if so, is it an easy process? What kind of loyalty rewards, incentives and promotions are offered? How many different apps are available for the same type of services? Which one is the best, and why?
Develop a mobile app that your customers will love.
Once you’ve done some hands-on research, then begin to take notes of your own business and how you might develop a mobile app. What can you offer your customers that your competitors cannot? How can you set yourself apart? Outlining your goals and objectives is paramount. Reach out to your customers and ask them directly – what might they want to see in a mobile app? Which features do they find necessary? Would they embrace direct messages and push notifications? Would they take part in a rewards program? Take the time to write down your goals and what you hope to get out of mobile marketing. Take account of the cost, of the time involved, and be really specific about the mobile presence you want your business to have. Taking the time to really lay out a plan can mean the difference in failing and succeeding.
With mobile app marketing also comes social media – the two go hand in hand!
Your business needs to be online, if you’re going to stay accessible in this day and age. If you haven’t already, set up a Twitter and Facebook – other sites like Tumblr, Pinterest, Instagram, LinkedIn, and others may be relevant to the goods and services your business offers. Tie them into your mobile app, once you’ve got one started. The more ways you have to advertise and interact with customers, the better.
Keep it simple when you first start out.
There is no need to spend a ton of money on mobile app marketing. Mobile marketing can be adapted to fit even the smallest budget, through careful planning and research. As long as you are reaching your own goals and needs, and seeing a successful (no matter how modest) return on your mobile marketing strategies, you’re doing something right. With a platform like Bizness Apps, you can have a mobile app and a mobile website customized for your business for less than the cost of a newspaper ad!
Read more of our blog to find out more about mobile marketing, apps and more. Be sure to check out how to easily and cheaply develop an app for your business right here on our website!