App Maker Tips and Tricks: How to Successfully Promote a Mobile Application
The App Store, Google Apps Marketplace and other mobile application markets are flooded with heaps and heaps of mobile apps of various functions and purposes. This condition undoubtedly poses a huge challenge to any newbie app maker or apps reseller. Fret not because there are many ways you can successfully promote your new mobile application. Here are a few iPhone app marketing tips to help you get started:
Build a website – A dedicated website or blog is definitely a must-have if you’re serious about promoting your application. It’s even recommendable to create one even before launching the app, as you can use it as a teaser and hype builder. Use this space to post your demo video, screenshots and other vital information about your mobile app. Other details you may want to include are FAQs page, How-to section and a user rating/feedback system. Consider also optimizing this site for search engines to further improve exposure.
Join social media – Likes, fans, followers—you need these! And the quickest, easiest and cheapest way to achieve them is by using various social networks like Facebook, Twitter, Google+ and LinkedIn. Aside from promoting on social media, you can also use these platforms to better communicate and engage with your app users and prospects. Be sure to promptly answer their inquiries and other concerns. And while you can freely promote your app anytime, don’t overdo it to avoid putting off consumers.
Reach out to app reviewers/bloggers – As you know, people love to read reviews first before purchasing anything. The same goes when they’re looking for a potential app to download. You want to make sure you’re getting enough positive feedbacks about your iPhone app from top tech bloggers and app reviewers. Be proactive and contact these influencers to pitch your app. Don’t forget to give them promo codes so they can instantly test and review your app.
Promote on YouTube – Come up with a high-quality demo video of your app and upload it on the world’s leading video streaming site, YouTube. Keep it short, informative and of course, entertaining. Tag it with appropriate keywords to make it easily discoverable. Don’t forget to include your website link and iTunes download page link. Plus, YouTube enables viewers to embed and share your video on their own websites/blogs, including social network sites.
Bonus: Write a press release about your application and have it published on various online PR sites and even media companies. Last but not least, offer a free or lite version to encourage more users to experience your app, and hopefully, upgrade to the paid version. These are just some of the many different ways an app maker and or apps reseller can tell the world his/her mobile app and ultimately, get more downloads.