Expert Blog: Improving the Customer Journey Using Design Thinking

What is design thinking, and why do we need it? Theorized by the Stanford d.school during the 1980’s, design thinking is a methodology that combines much of what designers already have in their toolkits; deep empathy for their users, willingness to experiment, and problem-solving. Using this thinking-based framework, you can improve your customer’s journey based on what they really deeply desire, instead of relying on purely historical data or the whims of your intuition. Empathize Empathy is at the core of the.

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