Marketing Best Practices (and Real-Life Examples) for SMBs on a Budget

If you recently launched a startup or small business, you may not have enough funds to invest in expensive advertising and marketing campaigns like your larger competitors. But don’t worry, there are plenty of simple and effective marketing techniques with a modest budget that can help you promote your small business. Below are some of the most effective marketing strategies for the business on a budget. Curate Remarkable Content Content marketing has become an essential and affordable marketing technique for any business, big.

Read More
5 Types of Visual Content That Will Optimize Your Conversion Rates

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74% of marketers use visual content in their social.

Read More