How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-man, two-man, or [insert small number here]-man team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns. So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start. 1. Optimize for mobile.

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Launching Your Marketing Department: A Beginner’s Guide

So you’ve gone and done it. You’ve struck out on your own to form a marketing agency. Or your side gig has become your main gig. Or among your three partners, you’re the one with “the head for marketing.”  No matter why you find yourself at the helm of a new marketing operation, you’ll quickly find that the name of the game is balance. Balance between daily tactics and long-term strategies. Between nailing down every detail and letting some things ride. Or.

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Reseller Tips: 6 Ways to Write About An App’s Benefits, Not Features

When you’re writing (or talking) about an app, it’s essential to differentiate between the way you think about the app, and the way your clients think about the app. Your small business clients largely don’t care about how it works, they care about how their customers will experience it. As an app reseller, write from this perspective, not the developer’s perspective. That means talking about benefits, rather than features. Why is it important to know how to write about an app’s benefits?.

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10 Marketing Lessons You Can Learn from Apple [Infographic]

If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is why you’ll never find any information on where to buy the product in Apple’s ads. The company keeps it straightforward and lets the product speak for itself, which proves that you don’t need flashy noise or fancy graphics to.

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Is It Time for You to Leave Your Job?

Is it time for a career change? Have you always wanted to start your own business? If the answer is yes, we know that deciding to leave a current job is never easy. However, if you take some time to evaluate your career purpose, values, and goals, you’ll be able to make the right choice with confidence. Most people think about obvious, short-term and reactionary factors when they consider leaving a job. They might spend a significant amount of time agonizing over.

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How to Optimize Your Mobile App to Boost Conversions

On paper, the mobile app market is more robust than ever considering billions of smartphone owners across the world have access to millions of apps in the App Store and Google Play. Also keeping in mind that thousands of new apps are being released each month. These staggering numbers imbue the industry with a “gold rush” feel, with millions of developers – both independent and corporate – looking to strike app gold with their new release. But if you look closer you’ll notice.

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Why You Need to Turn Down That Low Ball Price

This guest post was contributed by Barry Moltz, Small Business Expert. You have seen this business scenario played out many different times before: You send a proposal to a promising small business client where you know your solution can really help them. Their first response is that your price is too expensive. They offer to work with you at a low ball price. The problem is that you want the work. More accurately, you need the work. But you are afraid that.

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Building Online Presence: 8 Mistakes Small Businesses Make

Investing in building online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements – executed appropriately – can make all the difference to your business marketing campaign. That being said, having a strong online presence goes beyond building a website and having accounts on all social media platforms. Taking your online presence seriously is all about working to stay visible and relevant to your customers..

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