Featured App- Tacolicious iPhone App
The Tacolicious iPhone app effectively demonstrates how restaurants should integrate mobile marketing into their marketing strategy. Tacolicious added a feature that allows orders to be placed online through their app. This conveniently lets their customers view their menu and place online orders wherever they are with their iPhones.
The app includes Tacolicious’ full menu so their customers can access it in two touches. Additionally, push notifications are sent out to remind those who have downloaded their app about their “Taco of the Week” and other special deals they might have.
Their use of social media outlets, like Facebook and Twitter, is a great way to expose the app to get maximum downloads. Going mobile has helped Tacolicious adapt to the current trends in the marketplace and we expect to see more restaurant iPhone apps being used in the future.