Marketing So Good It’s Scary: This Year’s Best Halloween Campaigns
Who doesn’t love a good marketing campaign? Halloween is one of those holidays that brings out the best in marketing. And as Brafton says, “A well-crafted holiday marketing campaign, timed just right, can leave a lasting impact well after the spooky day has come and gone.” This year, these five companies stood out with their never-done-before Halloween campaigns. Happy Halloween!
1. Lyft’s Strange Mode
Lyft got in the spirit of the release of the second season of Stranger Things and Halloween with their latest campaign. Passengers will be able to enter the creepy world of Stranger Things if they get a Lyft in “Strange Mode.”
According to AdWeek, “Lyft users in Philadelphia and Los Angeles can take an immersive Stranger Things ride – complete with static sounds, slugs, lights turning on and off, a being that seems to be stuck in the ceiling and reaches its hand down, people in hazmat suits and waffles.”
Get into the stranger spirit:
2. Burger King’s Scary Clown Night
This Halloween, Burger King is throwing shade (again) at McDonald’s with their #ScaryClownNight event. They will be giving out free Whoppers to people dressed as clowns – including their nemesis Ronald McDonald himself.
Watch the ad here:
3. Hulu’s Hulluween
Hulu is celebrating “Huluween” by rolling out Halloween-themed content, including a short-form horror series. They released the Hulu Haunted House activation that combines a short-form six-part anthology series called The House.
And they didn’t stop at 2D content, the Huluween VR experience complements the short film set, with a haunted living room environment as a hub for the spooky setup. By making “The House” short films available for free, Hulu is hoping to gain new subscribers by pointing them towards the vast horror content available in their library. Hulu’s CEO even goes as far as to say they are “redefining” TV.
You can watch the short films here.
4. Mars’ Bite Size Horror
Mars Candy Brands teamed up with Fox networks to show their “Bite Size Horror” advertisements. The companies partnered with up-and-coming horror directors to make strange and chilling short films that run in their entirety during commercial breaks. The one that’s gotten the most attention is “Floor 9.5”, presented by Skittles. Surprisingly, the films don’t have anything to do with the candy, but provide actual short-form entertainment (with only a hint of product placement in the opening scene).
See “Floor 9.5” for yourself, but be warned that it might haunt you around the office:
5. Svedka Vodka’s Banner Ad Curse
Svedka Vodka created the “Banner Ad Curse”, using online retargeting to creep out their potential customers with ads that follow them around. Ad retargeting is usually seen as something negative, but Svedka tried to turn it into something original.
It all starts with bait-and-switch seasonal cocktail recipes, targeted at vodka lovers. When you click through, you are whisked away to the Svedka hub, where this video awaits: https://youtu.be/0E67Ts4bqYE
After viewing this video, the “curse” begins, and video banner ads start following you around. You can break free by visiting the campaign hub and sharing one of their articles, causing your friends to be “infected” too. Way to give a new spin to creepy banner ads!
Every Halloween, companies try to top previous years with more creative, more outrageous, and even scarier campaigns. These campaigns often extend far beyond their product and really drive home the idea that you can find countless ways to stand out in the sea of competitors. What were your favorite Halloween ads this year? Share it in the comments.