That’s right. 100 billion. With a “B.” According to new projections from Gartner, app downloads this year will total roughly 102 billion, representing an almost 60% year-over-year gain from 2012. App store revenue will rise, too, moving from $18 billion to $26 billion, in total. How will all of this activity break down? Paid vs. Free As expected, most of the downloads will be free apps. About 91%, in fact. It’s just hard for users to...
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