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Why Your Restaurant Should Offer Mobile Food Ordering
Apr 15th
Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn’t work, the line is busy, or your menu is outdated? Do you hate having to call in orders?
You aren’t alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.
Recent studies show that restaurants who do not have mobile optimized websites or apps with mobile ordering available are actually losing out on money.
It is time to equip your business with an app, or you could actually lose revenue.
Get an App to Make Ordering Easy for your Customers.
Offering an app or a mobile optimized website for your restaurant is just good business. Statistics show that customers order more often from businesses that offer apps, and when they do order, they order more. Having a menu at their fingertips makes it easier for them to browse items and order more food. They can also customize orders, request extra, and all of it is easier than having to place a phone call and talk over the din of a loud restaurant.
When you have an app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, and more. Your customers will never have to worry about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will cut down on customer complaints.
There are many other great perks to offering a restaurant app.
Customers can also make reservations through the app, which will save precious phone time for you and them. It also eliminates the possibility of errors or over bookings.
You can also promote your restaurant through the app or website. Use geo-fencing to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. Allow customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.
You can even link to Yelp reviews, so customers can read about your establishment before they ever walk in the door.
Restaurants are jumping on the trend.
The food service industry is already participating in mobile apps and online mobile sites. As of right now, 20% of restaurants are allowing customers to submit orders via mobile phones, with a handful of those using apps, while 70% of restaurant owners think that it is an up-and-coming innovation that they may take advantage of in the future.
Studies show that restaurants who have mobile apps simply have more frequent business, which means they make more money. You’ll also save precious time by not having to field so many phone calls during business hours. Many businesses are even hiring extra staff to deal solely with online and app orders. The numbers speak for themselves.
Grow your restaurant with a mobile app today – contact Bizness Apps to get started.
8 Reasons Every Restaurant Needs an Ordering App
Feb 13th
In many homes, the days of menus in a drawer and phoning in delivery orders are quickly coming to a close, especially for the next generation of customers. Online and mobile ordering is exploding in popularity, and local restaurants are discovering that apps that allow customers to place orders offer a new revenue stream at a time when, for many, revenue is sorely needed.
Below are 8 reasons why local restaurants should have ordering apps created as soon as possible.
1. Customers spend more when using online & mobile apps
Simply put, customers order more food when they order food using an app. If you want to make each order count, an app is the way to go!
2. Customers are already using restaurant ordering apps
About 40% of customers have already placed an order for food online. That is, the technology is not so new that many people are unfamiliar with it. Instead, comfort with online food ordering is growing quickly.
3. It keeps your business fresh
In general, the food service industry is well aware of the possibilities presented by restaurant ordering apps. Indeed, 70% of restaurateurs think it is an “up-and-coming” innovation, which raises a more problematic point:
4. Your competitors may already be ahead of you
20% of quick-service restaurants already allow customers to submit orders from their mobile phones. Are your competitors snagging orders from customers that would prefer to order from you? In many markets, those with ordering apps are gaining ground, and those without it are losing it.
5. You can share information and generate business
Perhaps surprisingly, some people want spam (but only from certain senders)! Nearly 40% of customers report that they’d like to get an email each day from a favorite restaurant detailing the specials for the day. An ordering app can include this functionality, and enable you to stay in touch (and top-of-mind) with customers.
6. Mobile orders boost return business
Orders from mobile users are more frequent than orders submitted other ways. Not only do mobile apps get you bigger orders, but they get you more of them! That is, mobile ordering apps let you maximize the value of each customer in the long term.
7. Mobile orders can become a significant percentage of your business
Some of the larger chains get 25% or more of their orders from mobile devices. Mobile ordering isn’t a trickle of orders; it’s a meaningful amount of business. In fact, some restaurants see enough new business to dedicate a line in the kitchen solely to online & mobile orders. If you could use that kind of a boost, an ordering app just might deliver it.
8. You’ll make more money
Considering all of the above, this conclusion is a safe bet: a restaurant ordering app will directly help your restaurant generate more income. For a small expense up-front, you get a new revenue stream that helps you find new customers and keep old ones happy.
When it comes to the menu, sometimes the classics are the best. But when it comes to business, however, it can be costly to turn your back on an innovation that has reached the tipping point.
For more information, check out our video on restaurant ordering apps by clicking here.
