Mobile Marketing

by Kimberly de Silva

Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app descript...

Marketing

by Kimberly de Silva

Before you dive in, ask yourself this: What are you doing to make your customers say WOW? If you find it difficult to answer this question, your business might be missing out on the opportunity to kee...

News

by Kimberly de Silva

In honor of the 4th of July, we want to turn the spotlight on four companies made in America, gone global. These companies started out small, with little to no money, and were able to become globally ...

Mobile Marketing

by Kimberly de Silva

This guest post was contributed by Josh Kocaurek. The app stores are crowded – very crowded. In fact, there are over 5 million apps available between the iOS and Google Play stores. What does ...

Marketing

by Kimberly de Silva

You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transform...

Small Business

by Kimberly de Silva

What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. Ac...

Marketing

by Kimberly de Silva

Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new...

Restaurant Industry

by Kimberly de Silva

Today, 4 in 5 restaurant operators agree that restaurant technology increases sales makes their restaurant more productive and gives their restaurant a competitive edge. The fastest way to make this h...

News

by Kimberly de Silva

As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to ...