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Posts tagged iphone loyalty apps
Mobile Loyalty Apps: The Huge Opportunity Most Small Businesses Are Overlooking
Aug 20th
If you’re a small businesses owner, you want to increase sales, right? (It seems we always start off our posts this way, but it’s only because increasing profit seems to always be on the minds of business owners. We can’t imagine why… )
Well, if you want to boost sales, there are many methods and strategies you can use. But none can help you make the most of your existing customer base quite like a mobile loyalty program can. Your existing customers are your most receptive audience, and a mobile loyalty program gives them a reason to increase the amount of business they do with you, as well as the amount of engagement they have with your mobile app.
There is a long list of other benefits to offering a mobile loyalty program, too. Here’s the short version:
Benefits of mobile loyalty programs:
• Increased customer spending. Economics 101 teaches us that we generally do more of a thing that we’re incentivized to do. Mobile loyalty programs incentivize spending. Therefore, customers spend more.
In short, the message to customers is, “Keep buying, and you’ll get a reward.” So they do. We can’t count how many times this has worked on us as customers. For example, why go to another quick sub shop when two more purchases at Subway will get you a free sandwich? Subway it is!
• New customer acquisition. About 40% of consumers will change buying habits to maximize loyalty rewards. If you want new customers, the promise of rewards is just as powerful an enticement to strangers as it is to existing customers. Heck, you might even get back some lost customers when they see that a business they’ve used in the past is now sweetening the deal.
• Increased visit frequency. 35% of people will drive out of their way to use a business that they have a loyalty program with. If you want to see customers more often, a mobile loyalty program will probably bring people in more frequently, especially when you can push notifications to users and connect with them while they’re out and about, through their mobile device.
• Increased product awareness. Have a new product that you want to promote? Make it a loyalty reward, and more customers will get familiar with it, boosting future sales (provided the new product is good, of course).
• Increased customer activity tracking. A mobile loyalty program lets you leverage the power of analytics to gain a wealth of info and insights into your customers. And with access to device data, you can even figure out where and when customers decide to make purchases, and how to best design your rewards program.
• Increased customer satisfaction and retention. 62% of customers report that they are more likely to continue doing business with a company that has a loyalty program. ‘Nuff said.
That’s a lot of hype you’ve got there. Are any of these benefits actually realized?
Yes! About half of business owners report that their loyalty program is “somewhat effective.” As with any business practice, what you get out of it depends largely on your own input. We suspect that, over time and with the right tools, a dedicated approach can yield extremely cost-effective results.
On that point, some business owners worry that the cost of rewards handed out to increase sales won’t leave much of a net benefit at the end of the day. The cost is actually much lower than most owners think, however, due to the fact that redemption rates are far below 100%. In fact, roughly one-third of loyalty rewards earned are never redeemed!
Loyalty programs are popular and expected. It’s time to get on it.
We’re quickly reaching the point where customers expect loyalty rewards even from small, local businesses. Total loyalty program memberships are now over two billion in the aggregate, with total redemptions nearing $50 billion. Offering a loyalty program is pretty much par for the course, now, and is an easy way to gain an edge on your competition.
And passing on one is an easy way to leave a space open for your competitors to gain an edge on you.
5 Ways to Increase Customer Loyalty with Apps
Jun 25th
Make new friends, but keep the old, right?
For businesses, this means increasing customer loyalty. Loyal customers are the key to long-term success, and the more you have, the more you know your business is on the right track. So, what’s a great strategy for increasing loyalty and deepening the bonds with your customers?
An app!
Apps are tremendously cost effective, and because mobile devices are always with us, they provide businesses with an opportunity to connect with their customers wherever they are. To that end, below are five tips you can use to create an app that keeps customers satisfied and coming back for a long time to come.
1. Target loyal customers
Not every ad, feature, or app description should be all about bringing new customers on board. Sometimes, it pays to provide some attention to existing customers, and to shape messaging to speak directly to them. This helps your loyal clients feel appreciated, and reminds them that your business doesn’t forget about people once they’re through the front door. With the Bizness Apps loyalty tab you can increase customer loyalty, engagement inside of your mobile app, and repeat customers.
Check out additional information on our loyalty tab here.
2. Deliver great content
Make sure that your app is about what it provides to users, not about what your business can get from it. If you focus on the experience users have, instead of simply generating more downloads and promoting products, they’ll have a reason to keep using it. That way, it becomes a tool for increasing customer satisfaction, and ultimately drives the sales and referrals you’re looking for (in the right way and for the right reasons).
Check out additional information on our news tab here.
3. Don’t be a one-night stand
Once your app launches, that’s just the beginning. Solicit feedback, implement sensible suggestions, and continue to tweak your app. Measure and analyze activity on your offering, and look regularly for ways to improve. Many of your competitors are always attempting to get better. If you’re not improving, you might actually be falling behind.
4. Be social
Provide users with a means to share your app, it’s content, and their activity on it. This will enable them to spread the word about your business, but also keep up with fun features that they’ve come to expect and enjoy.
Check out additional information on our tell-a-friend tab here.
5. Provide a fast and seamless experience
In the mobile world, nothing’s more useless than an app that doesn’t work. Your app should function as advertised, and should also do it well. If your app works smoothly and quickly, users will enjoy using it. If it doesn’t, it’s headed to the trash bin for sure.
Follow these tips, and you’ll build relationships that last with your customers, keeping the future of your business bright, and providing for continued growth using the power of the surging mobile marketplace.
