Customer Data Like Never Before: Our North Park Release
Our North Park release brings with it customer data like never before. This release showcases all-new app onboarding, actionable customer data, PWA analytics, an improved ROI dashboard and overhauled push notification management. North Park allows you to understand who your customers are and how they interact with your business. It allows you to use this real-time data to build out your marketing strategy and grow your business in 2018 and beyond.
1. User Onboarding Done Right
Onboarding is one of the most critical phases of an app user’s journey. App onboarding is the first point of contact and, therefore, the key to making a great first impression. App onboarding allows businesses to strategically communicate with their users, as well as facilitate a positive user experience.
Our new App Onboarding provides a simple and seamless walkthrough that educates the user on the value of the app, as well as it’s feature permission requests. At the end of the walkthrough, users have the option to sign-up for the app and create their own profile. This type of onboarding is known as benefits-oriented onboarding and demonstrates the value the users will get from the app, in an attempt to encourage conversion.
User onboarding is a must for small businesses in order to gain customer insights by:
- Delivering a seamless user experience
- Enabling an easy-win lead gen tool
- Putting a name and face to your customers
2. So Much Customer Data
Do you know what your customers want and need from your business? Collecting customer data allows you to answer these questions. In fact, marketers say that data is the single most important key in your marketing strategy. Without data, you don’t know who you are marketing to and, as a result, you don’t know if you are reaching your target customers.
The new Customer page enables you to see all of your app customers and their behavior, so you can make business decisions and take actions accordingly. Whether its favoriting, exporting data for reporting, or sending individual push notifications, it can all be accomplished here. We’ve been gathering data for some time now and now you get access to all this goodness in an easy-to-grasp format.
Under the same tab, you will also be able to manage specific groups you have created. With the reworked Group Management, you can define groups, assign users to those groups and control group access via login and password authentication. It’s useful for any situation where you need to restrict access to certain features of your app or limit the app usage to a specific group of users.
3. All-New App Analytics
With the advancements in our PWA product, we have improved the app analytics views to includePWA analytics. We also added more detail to the data to help you better understand how your business’ app is performing. We’ve overhauled our Analytics Dashboard to make the reporting as clear and simple as possible so it’s easy to understand how and where your app is being used. In addition, find out how much time users spend in your app and which features are most popular. Finally, get insights into the global impact your app has.
4. Show Me The Money
Our brand new ROI Dashboard allows you to get a birds-eye view of your app’s usage, activity, and revenue. This dashboard is customizable, allowing you to add and remove modules so you can instantly view the information that is most important to your business. Each module also includes a quick link to dive into the appropriate page.
5. Messaging Just Got Better
In order to re-engage your customers more effectively, our Push Notifications have been completely rethought. The dashboard looks exactly like an email inbox does, so you intuitively know how to use it. You can now easily track sent and upcoming messages, including drafts. To top it all off, we have released Single Push Notifications so you can send push notes to individuals with ease. You can specifically target big spenders or loyal customers, in order to increase repeat visits. It is now easier than ever to segment and engage customers through your app.
*BONUS: iPhone X Support
Hooray for all those shiny new gadgets!
If you’d like more detailed information on North Park, please visit our dedicated Help Desk article.
Also feel free to email us at firstname.lastname@example.org, or give us a call at (800) 549-8138.
With you, our client, in mind.
The Product Team
P.S. Here’s a few words from our CEO, Andrew Gazdecki, about the new North Park release!