The Power of Mobile is Changing the Marketing Game
Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing.
What is a Mobile-First Approach?
This is our newest blog series featuring expert opinion and experience from Bizness Apps employees in all departments. We aim to capture emerging trends and challenges in sales, marketing, design, and product development. The first blog post in this series on is contributed by our Director of Marketing, Kevin Schrage. Kevin markets hard and enjoys watching sunsets, in that order. As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. According to Think.