Your Small Business in a Big Search Engine World
Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it’s modern day marketing! Take a look at these ways to increase that foot traffic.
Should You Use Paid Ads to Promote Your Small Business?
Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Find out everything you need to know about using paid ads to promote your small business. 1. Google Paid Ads Let’s start with the most obvious.