Launching Your Marketing Department: A Beginner’s Guide

So you’ve gone and done it. You’ve struck out on your own to form a marketing agency. Or your side gig has become your main gig. Or among your three partners, you’re the one with “the head for marketing.”  No matter why you find yourself at the helm of a new marketing operation, you’ll quickly find that the name of the game is balance. Balance between daily tactics and long-term strategies. Between nailing down every detail and letting some things ride. Or.

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The Power of Mobile is Changing the Marketing Game

Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing.

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Why Your Small Business Should Have A Content Marketing Strategy

For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace. Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your.

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10 Marketing Lessons You Can Learn from Apple [Infographic]

If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is why you’ll never find any information on where to buy the product in Apple’s ads. The company keeps it straightforward and lets the product speak for itself, which proves that you don’t need flashy noise or fancy graphics to.

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5 Examples of Small Businesses Killing It With Facebook Ads

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game. According to Hubspot, Facebook marketing can “help you get found more easily in search, create a community around your business, promote the content you create, and.

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7 Ways to Boost Your Small Business Marketing

If you are an avid reader of our blog, you know how imperative we think small business marketing is. Marketing is important to every business’s survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner as a small business owner has so many other things to deal with. #1. Learn From Your Competitors As a small business, you should start by looking.

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Building Online Presence: 8 Mistakes Small Businesses Make

Investing in building online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements – executed appropriately – can make all the difference to your business marketing campaign. That being said, having a strong online presence goes beyond building a website and having accounts on all social media platforms. Taking your online presence seriously is all about working to stay visible and relevant to your customers..

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Why You Should Launch a Loyalty Program in 2018

  Let’s start with something worth remembering: Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling toan existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. In addition, existing customers are 50% more likely to try new products and spend 31% more compared to new customers. So how do you get your current customers to come back to your business? One strategy is to launch a.

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