How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-man, two-man, or [insert small number here]-man team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns. So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start. 1. Optimize for mobile.

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Launching Your Marketing Department: A Beginner’s Guide

So you’ve gone and done it. You’ve struck out on your own to form a marketing agency. Or your side gig has become your main gig. Or among your three partners, you’re the one with “the head for marketing.”  No matter why you find yourself at the helm of a new marketing operation, you’ll quickly find that the name of the game is balance. Balance between daily tactics and long-term strategies. Between nailing down every detail and letting some things ride. Or.

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Reseller Tips: 6 Ways to Write About An App’s Benefits, Not Features

When you’re writing (or talking) about an app, it’s essential to differentiate between the way you think about the app, and the way your clients think about the app. Your small business clients largely don’t care about how it works, they care about how their customers will experience it. As an app reseller, write from this perspective, not the developer’s perspective. That means talking about benefits, rather than features. Why is it important to know how to write about an app’s benefits?.

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Is It Time for You to Leave Your Job?

Is it time for a career change? Have you always wanted to start your own business? If the answer is yes, we know that deciding to leave a current job is never easy. However, if you take some time to evaluate your career purpose, values, and goals, you’ll be able to make the right choice with confidence. Most people think about obvious, short-term and reactionary factors when they consider leaving a job. They might spend a significant amount of time agonizing over.

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