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Posts tagged restaurant mobile apps
How mobile apps can make restaurants more efficient
Dec 9th
Some restaurant owners might view a mobile app as a project they simply don’t have time to take on. We think it’s the opposite way, however – a restaurant can’t afford not to have a mobile app. Why? The efficiency and profitability gains are just too good! Read on to find out how mobile apps can make a restaurant run more smoothly and generate additional revenue.
Mobile orders
When customers can submit orders through your mobile app, you cut down on lines, wait times, and employee order taking. By removing the human element, you can also reduce errors in orders, and make it easier to record special requests and boost customer satisfaction.
Also, as an added bonus, the average order price goes up with mobile orders! This is due to a number of reasons. First, people have all the time they want to decide – there’s no rush at the counter to submit an order. Second, upsells can be set up automatically, making it easy to suggest natural add-ons that customers might not think of on their own.
The result is bigger, more profitable orders that come in to your restaurant automatically!
Promotions
When a customer has a mobile app downloaded on their phone, you can use push notifications to send them messages about special deals and events. This opens up a cost-effective new avenue for promotions, and makes marketing a lot more efficient. You may not do away with the expense of mailers or circular ads completely, but mobile promotions will still provide an unbeatable bang for your buck.
Referrals
Mobile apps make it easy for customers to refer friends through features that allow users to post to Facebook or tweet about orders. This helps you generate new business without any additional effort or cost. It doesn’t get more efficient than that!
Loyalty programs
With a mobile loyalty program, you can offer a way for customers to earn rewards without having to remember to bring in a punch card. Mobile technology means that customers never miss out on rewards, and administration of your program becomes easy and efficient.
Reservations
Mobile reservations are a must. They cut down on employee phone time, and give customers a way to make reservations, cancel if needed, and handle everything without having to yell over a busy restaurant. Time is saved and operations get that much more efficient.
Mobile apps can make life a lot easier at your restaurant, but you can’t enjoy the benefits if you don’t have one created! To learn more about how easy it can be to have your own restaurant app, click here.
How Restaurants Are Using Mobile to Grow Their Business
Feb 15th
The mobile revolution is creating huge opportunities for an endless variety of industries and players, and restaurants are no exception. Mobile apps, mobile websites, QR codes, and more, are all contributing to the growth of restaurants’ bottom lines.
Now, each of these things may seem like just another headache, but they lead to real, tangible benefits. By starting up a few simple mobile projects, a restaurant can enjoy more customers, more business, and more revenue. Here are some basic strategies that any restaurant can implement:
Mobile Apps
Mobile apps are easy for developers to create and can offer a restaurant an amazing way to boost business, especially from existing customers. For customers that are fans of your restaurant, it’s fairly easy to get them to download your app. (If they need a little push, you can offer them entry into a contest, coupons, or other incentives.)
After that, you have a lot of choices about what you want your app to do. Apps can allow customers to:
• View menu items and daily specials
• Submit orders for delivery or pickup
• Make reservations
• Submit comments and feedback
• Post to your social media profiles
• Obtain coupons
• Participate in loyalty and reward programs
• And more
All of these functions are geared towards increasing your orders, visits, customer base, buzz, customer satisfaction, and ultimately, revenue.
While current methods like direct mail and other channels rely on disruption to gain a customer’s attention, an app is something fans can engage with directly and voluntarily. In addition, the convenience of an app can’t be overstated. Our devices are always with us now, and as usage continues to increase, the value of mobile connections and experiences will increase as well.
Mobile Websites
If people search for your business on the Web from their devices, and they don’t find a mobile website, you’re in trouble. People tend to quickly flee from sites that aren’t mobile friendly and head right over to competing websites.
Creating a smooth, simple, functional mobile site, on the other hand, is a great way to open up a new path for customers to find your restaurant.
Much like an app, a mobile website can serve a number of functions. While some restaurants prefer ultra-basic sites that just have their name and number, it’s possible to create user-friendly mobile sites that perform most of the app functions listed above. Accordingly, mobile app opportunities cannot be ignored, especially by restaurants that are in need of revenue growth.
QR Codes
A third mobile strategy is to make use of QR codes. If you haven’t seen one, a QR code looks like this:
These can be placed on ads, in your storefront window, or elsewhere, and they enable customers to scan them with their mobile devices. Once scanned, the customer is taken to a website on their mobile device, and can take any action they might normally take on a website.
For example, this means that customers can scan a QR code, view your menu, and then go on to place an order, if they like. As with the strategies discussed above, QR codes open up an unlimited variety of opportunities.
The sky’s the limit!
To learn more about mobile solutions for restaurants from Bizness Apps, click here.
Mobile Food Ordering Webinar
Apr 1st
Mobile Food Ordering Features:
- Included FREE for white label resellers
- Allow customers to order from iPhone, iPad, Android, and all other smartphones
- Notifications made via email and small receipt printer integration (optional)
- Online food ordering widget available to place on restaurant website
- Customize currency, takeout / delivery, delivery fee, delivery radius, free delivery, convenience fee, times in which they can order, tax, and more.
- Payment integration with PayPal, Google Checkout, and Authorize.net
- Customize the mobile food ordering system’s look and feel
- And much more…
How do restaurant customers benefit?
- Customers can make an order directly from home or office
- They can easily find and select restaurant locations and choose the preferred time for pick-up
- No waiting on hold, no standing in lines, no order mistakes as customers control the process
- Order history allows customers to select from past orders stored in the system
- Customers can easily customize their orders
- Integration with Google Maps allows them to have driving directions
- No need to go into the restaurant with curbside takeout convenience
- Easy and fast promotions, including specials, coupons and discounts, information about locations, hours of operation, menus, nutritional info…etc.
How do restaurant employees benefit?
- Employees no longer have to spend time on the phone
- With up-to-date online ordering solutions many tasks performed by staff are automated
- No need to handle money, payments are integrated inside the app
- Save your restaurant money by reducing time spent handling an order
Statistics supported by National Restaurant Association Survey:
-60% of adults 18 – 34 are more interested in home delivery than dining in the restaurant
- Half of the consumers said they would take advantage of a delivery service from their preferred restaurants if it were available
- 35% said they have or would order online from their favorite restaurant
- Nearly 20% of customers have already placed online orders and made online reservation
- Nearly 70% of operators regard online ordering as an up-and-coming order innovation
- Nearly 40% of customers say that they would like to receive an e-mail daily from their favorite local restaurant to know what the specials are for that day
- Nearly 20% of quick-service restaurants provide their clients with an online ordering option
- Most popular restaurant chains get about 25% of their orders through online and mobile ordering
How do restaurant owners benefit?
- More orders
- More money spent per order
- More repeat customers
- Increase restaurant bottom line
- Direct return on investment
