How To Get Your App Ready For The Holidays

Halloween has come and gone… And if you haven’t done so already, it’s about that time to start planning out your business’ winter holiday strategy! For anyone with an app, the holiday season is the biggest time for consumption and spending. In fact, “this period is the “Black Friday” of the app business world… Brands are sure to see their downloads spike and consumer spending skyrocket,” according to Get Response. So you shouldn’t leave out your mobile app in this year’s planning..

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6 (Often Overlooked) Steps For Developing a Successful App

This guest post was contributed by Clutch.   For many small business owners and entrepreneurs, popular apps like Uber and Snapchat are sources of inspiration. It’s easy to see the appeal of mobile apps: they can provide a direct connection between businesses and their customers, encouraging engagement by providing new services and perks. But even as mobile apps become more mainstream — as many as 67% of small businesses have or plan to launch a mobile app by the end of 2017.

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Extra! Extra! How To Get Press Coverage For Your Small Business

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience to the outside world. One way to do this is is by getting local press coverage for your small business, which in turn should get those new customers.

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5 Best Tips for Financing Your Start-Up

In any economic climate, it is challenging to find the funds to set up a business. Many entrepreneurs fail because they don’t perform thorough research before venturing into business. It’s important to fully investigate the economic market of the area of business you are about to step foot in, as this helps to determine the degree of difficulty to finance the business. On the other hand, it’s also easy to let overanalyzing and overthinking stop you from taking the leap. Any entrepreneur.

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The Holiday Marketing Guide For Small Businesses

We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business can celebrate (and profit from) the holidays, so let’s jump right into to our extensive guide.   Customer Appreciation 1. Holiday cards: Send out personalised holiday cards to your most loyal customers. While your.

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Are Your Customers Loyal? Answer These 5 Questions

Once your business starts to gain traction and earns a solid customer base, you will want to turn your attention to growing your brand. You can predict how likely past customers are to return if you understand and measure your brand loyalty. Customer loyalty is an important building block for the positive reputation of a business. If customers are satisfied (or even overjoyed), the chances of getting more business from them becomes a lot easier. So, it’s necessary for any business to.

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5 Simple Tips for Small Business to Boost Social Shares

Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90% of shared articles in the first half of last year. Shares are what can bring brand messaging to a worldwide level. Take Poo-Pourri for example: they started off.

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How To Get Your Staff On Board With Your New App

You’re app is live! How exciting! But how do you make sure it’s a success? A key factor in your app marketing is your staff’s buy-in. If the staff knows and understands the value of the app, they will be able to relay this information to the customer. The more excited and knowledgeable your employees are about this new piece of technology, the better your app will perform. So, it’s time to train your staff on your business’ new app. Step #1:.

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What You Need to Know About Google’s Local Pack

Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.   1) What is the Local Pack?.

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Reputation Management: Why Reviews Are King

Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance and amelioration on a daily basis. So, what does reputation management for companies look like? In a nutshell, it means influencing and controlling a company’s reputation (shocker,.

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