5 Simple Tips for Small Business to Boost Social Shares

Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90% of shared articles in the first half of last year. Shares are what can bring brand messaging to a worldwide level. Take Poo-Pourri for example: they started off.

Read More
How To Get Your Staff On Board With Your New App

You’re app is live! How exciting! But how do you make sure it’s a success? A key factor in your app marketing is your staff’s buy-in. If the staff knows and understands the value of the app, they will be able to relay this information to the customer. The more excited and knowledgeable your employees are about this new piece of technology, the better your app will perform. So, it’s time to train your staff on your business’ new app. Step #1:.

Read More
What You Need to Know About Google’s Local Pack

Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.   1) What is the Local Pack?.

Read More
Reputation Management: Why Reviews Are King

Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance and amelioration on a daily basis. So, what does reputation management for companies look like? In a nutshell, it means influencing and controlling a company’s reputation (shocker,.

Read More
You Don’t Even Need to Hire a Designer With These 7 Free Tools

Visual content is king. It is more successful than any other form of communication. If you embrace visual content marketing you will reap the rewards in terms of more readers, followers, leads, clients, and, of course, revenue. Most of us know that humans are visual beings, with verbal and written communication not nearly as effective. In fact, 90 percent of information transmitted to the brain is visual. However, focusing heavily on a visual content strategy might come at a price – in.

Read More
Lessons Small Business Owners Can Learn From Historical Leaders

History has given us great personalities who went on to become famous leaders. The times they lived in might be different from ours, but their message still holds relevance. They exhibited such exemplary leadership skills, their personalities could not remain isolated within their times. These leaders have greatly impacted many of the modern leadership learnings, that have been absorbed by small business owners to even top level corporate CEOs. To make your small business truly stand out and become the industry leader,.

Read More
How to Write an App Description That Drives Local Downloads [Template]

Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars.

Read More
5 Ways to Make Your Customers Say “WOW”

Before you dive in, ask yourself this: What are you doing to make your customers say WOW? If you find it difficult to answer this question, your business might be missing out on the opportunity to keep your customers coming back for more. According to the Chron, “The “WOW” factor is a commonly used slang term in business that most often depicts what a company does to go above and beyond customer expectations in delivering a great product and service experience.” As.

Read More
How to Use Micro-Influencers For Your Small Business

You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the only way! Companies have been turning to influencers for help. Simply stated, social media influencers carry influence over others that they wield through social media. Consumers trust their favorite influencers in the same way as they trust friends and.

Read More
Why Customer Experience is Your Key to Success

What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being treated. Customers are longing for amazing customer experiences, but they’re often left disappointed. Your customer experience encompasses every interaction your customers have with your brand. This can include browsing your website, visiting.

Read More