5 Things You Need to Know About Video Marketing

You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

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Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales.

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5 Questions to Ask Yourself Before Becoming an Entrepreneur

Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, with visions of one day running your own (extremely profitable) lemonade stand. Over time, the role of entrepreneur has been glamorized and glorified, especially with all the stories of young, ambitious individuals becoming millionaires. Everyone loves a good Shark Tank.

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Who is Making Apps in 2017? – A Small Business Market Roundup

One of the biggest debates for marketers and small business owners taking place in 2017 surrounds the subject of mobile app development. These conversations are fueled by the fact that small businesses can finally afford to develop their own, branded, mobile apps and catch up to the larger organizations that have already been benefiting from this business tool for a couple of years.   Why Now? The biggest driver behind the growing number of SMB mobile apps is price. Previously, apps had.

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Unravelling the Myth: An App Isn’t Just an App

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app ⎼ especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to.

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The Best Productivity Tools for SMBs

Managing a small business may differ from keeping a large enterprise running smoothly, but that doesn’t mean it’s not a challenging endeavor. After all, both types of businesses face a lot of the same hurdles day in and day out – piles of emails, meetings, phone calls, project deadlines all vie for undivided attention. If you don’t have a clear grasp on how to stay productive, a small business’ day-to-day can get overwhelming real fast. Productivity isn’t just about ticking off tasks.

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What’s New in Marketing? And What You Should Try This Year

Small businesses have to stay competitive in their marketing efforts in order to be relevant and able to reach the right audiences. As small businesses don’t always have a full marketing team and an unlimited budget, they need to find creative ways to market their brand. Luckily, marketing comes in all shapes and sizes, and every year new and exciting trends emerge. This article will discuss the marketing strategies gaining popularity this year, and best of all, they can all be used.

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7 Mobile Trends Every Small Business Should Follow in 2017

More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. In this article, we’ll discuss 7 mobile trends that you should take note of. 1. Respect your mobile relationship The smartphone has.

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5 Design Tips For Creating Killer Apps

This powerful quote points to the significance of a good user experience and user interface. It will literally make or break your app. The following article goes over app design tips that will enhance the usability and appeal of your app. Even though some of seem obvious, there are plenty of bad apps out there that prove the opposite. Stand out with an app that is both gorgeous on the inside and out. 1. Apply The Rules of Interaction Design Even though.

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Throwback: The Best Apps of 2016 (and What You Can Learn From Them)

The mobile industry is booming, but even more important is that mobile apps are completely dominating the arena: Apps command 86% of the average time spent on mobile This time spent on apps equates to 2hrs 19mins per day Time on mobile web is decreasing to an average of 22 mins/day 52% of all time spent on digital media counts for mobile apps So, which apps were able to persuade us to spend all this time on our smartphone? We have curated.

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