How to Write an App Description That Drives Local Downloads [Template]

Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars.

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5 Ways to Make Your Customers Say “WOW”

Before you dive in, ask yourself this: What are you doing to make your customers say WOW? If you find it difficult to answer this question, your business might be missing out on the opportunity to keep your customers coming back for more. According to the Chron, “The “WOW” factor is a commonly used slang term in business that most often depicts what a company does to go above and beyond customer expectations in delivering a great product and service experience.” As.

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How to Use Micro-Influencers For Your Small Business

You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the only way! Companies have been turning to influencers for help. Simply stated, social media influencers carry influence over others that they wield through social media. Consumers trust their favorite influencers in the same way as they trust friends and.

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Why Customer Experience is Your Key to Success

What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being treated. Customers are longing for amazing customer experiences, but they’re often left disappointed. Your customer experience encompasses every interaction your customers have with your brand. This can include browsing your website, visiting.

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5 Ways to Generate Word-Of-Mouth as a Small Business

Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new product when learning about it from friends or family. According to Wharton marketing professor Jonah Berger, author of the bestseller Contagious, word-of-mouth is 10 times as effective as traditional advertising. You might be fooled into thinking that word-of-mouth is simple to generate, but.

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The Best Apps to Transform You Into a Productive Small Business Owner

As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load just a little. We picked out 5 of the best apps for small business owners, some are well known, some you might have never heard of. Most of these tools are free for personal use and offer a business.

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Instagram: 5 Small Businesses Who Are Doing it Right

Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users. But where this platform really shines is its level of user engagement. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. What’s more, this platform is nicknamed “the king of social media”, accumulating 4.2 billion likes per day. Using Instagram can put your.

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Your Small Business in a Big Search Engine World

Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it’s modern day marketing! Take a look at these ways to increase that foot traffic.

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Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Find out everything you need to know about using paid ads to promote your small business. 1. Google Paid Ads Let’s start with the most obvious.

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5 Things You Need to Know About Video Marketing

You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

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