Cardiff. Our Biggest Release Ever.
Cardiff is Bizness Apps’ biggest software release to date, showcasing an improved app builder UI, fresh mobile app designs, and new features. Cardiff changes everything. It enhances the entire product chain from our resellers to the small business owners to the end app users. This release focuses on improving three key areas: making it possible to build better-designed apps, getting small business customers to adopt and use the app, and unlocking the power of mobile marketing.
1) Fresh app designs and navigation layouts
Cardiff comes with all-new contemporary app designs and navigation layouts that focus on providing a world class experience for app users. Each of these designs showcases the app’s features, making them more intuitive and improving the overall user experience. This will allow you to create modern apps for numerous industries, including salons, gyms, bars, restaurants, non-profits, churches and much more. From a reseller perspective, these fresh layouts will help you land new small business clients. Imagine creating the best possible first impression when demoing prospective clients, with an app that has both impressive aesthetics and good usability. Further down the product chain, these new designs will have a positive impact on app adoption and app engagement. For end users, this means an unparalleled experience, with the learning curve drastically reduced due to the familiar app framework. With a delightful user experience, an app will be more sticky and see less user churn.
2) Improved Web App
The demand for web apps is increasing at an exceptionally fast rate. They can be used to create a mobile experience similar to a native app without the friction of downloading the app from the app store. In an effort to stay ahead of the competition, we’ve worked on making huge improvements to our HTML5 app, including new designs, UI enhancements, and massive speed and performance upgrades. These advancements will make it easier to navigate touch screen web pages on mobile devices. As a result, users are provided with a more powerful experience than a responsive mobile site.
3) Streamlined Design Process
Making a stunning and user-friendly app has also never been easier with Cardiff’s new design engine. This updated process integrates design principles that improve the user’s visual experience. For example, the platform will pull from the app’s global color scheme to create various app elements (but of course there is always a custom design option for the designers amongst us). In other words, it’s an intuitive design process allowing anyone to create a professional looking app without design or coding experience. For resellers that means the turnaround time for creating an app is now faster than ever.
4) New App Promotion Kit
App design is only the first step in making a mobile solution successful. Unfortunately, “build it and they will come” does not apply to apps published in the app stores. You can have a great app, but that does not guarantee that it will be downloaded. Raising awareness is the key to app adoption and app usage. So with Cardiff, we go beyond the design step to make sure your app get’s used. This release includes an app promotional package allowing app builders to create high-quality, field-tested promotional material with the click of a button. Your small business clients will be able to use these posters, table cards, and table tents in their establishment to promote the app. This physical marketing material will assist with the overall mobile marketing strategy.
5) Industry-first Review Campaigns
Finally, you will be able to fully unlock the power of mobile marketing. Cardiff introduces an industry-first growth engine allowing you to set up mobile marketing campaigns. These targeted campaigns are based on preset triggers defined by app user interactions and behaviors. Pioneering small businesses can use Review Campaigns to strengthen their online presence and increase foot traffic via customer reviews. More specifically, a review prompt can be sent to app users after they have a positive experience with the app (e.g. redeemed a reward, or enjoyed a meal). Resellers will be able to offer this premium add-on that extends a functional app into a robust marketing technology for small businesses. The campaigns growth engine will be a major differentiator for your app company or agency.
If you’d like more detailed information on Cardiff, please visit our dedicated Cardiff Release page.
Also feel free to email us at firstname.lastname@example.org, or give us a call at (800) 549-8138.
With you, our client, in mind.
The Product Team