Escaping the Doom of the Digital Agency [Infographic]
Digital agencies are in a unique position. Unlike businesses that serve the needs of the consumer, your agency solves other businesses’ problems, which leaves a lot of room for creativity and a lot of room for headaches. You’re usually selling to several minds, not just one. That means opposing opinions, multiple pitches, and more potential “no”s along the way. Business decisions are rarely made on a whim and no one wants to be the guy that makes the wrong one, so extra time and care go into pitching businesses on your digital marketing services and easing them toward an agreement. Clients need to be sold on something they don’t know they need yet—something that may seem like a non-essential to companies without a hefty marketing budget or a progressive attitude.
The truth is, pitching to businesses is rough. There are more obstacles in the way and their needs are frequently changing, but unlike romantic interests, “needy” looks good on a business whose business you want. Each new client need means new opportunities to serve them, taking you from a disposable add-on to a constant solution-provider with a comfortable client base. But this is a position most agencies fail at achieving because web design is seen as a one-time investment that’s done as soon as the site is up and running. To overcome the “non-essential” slump, you have to diversify the services you offer and give clients a reason to come back for more.
This infographic covers the 4 biggest challenges keeping your agency from climbing out of the slump—and why mobile apps are the solution.