Why Your Small Business Should Have A Content Marketing Strategy
For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace. Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your.
How To Get Your App Ready For The Holidays
Halloween has come and gone… And if you haven’t done so already, it’s about that time to start planning out your business’ winter holiday strategy! For anyone with an app, the holiday season is the biggest time for consumption and spending. In fact, “this period is the “Black Friday” of the app business world… Brands are sure to see their downloads spike and consumer spending skyrocket,” according to Get Response. So you shouldn’t leave out your mobile app in this year’s planning..
6 (Often Overlooked) Steps For Developing a Successful App
This guest post was contributed by Clutch. For many small business owners and entrepreneurs, popular apps like Uber and Snapchat are sources of inspiration. It’s easy to see the appeal of mobile apps: they can provide a direct connection between businesses and their customers, encouraging engagement by providing new services and perks. But even as mobile apps become more mainstream — as many as 67% of small businesses have or plan to launch a mobile app by the end of 2017.
Are Your Customers Loyal? Answer These 5 Questions
Once your business starts to gain traction and earns a solid customer base, you will want to turn your attention to growing your brand. You can predict how likely past customers are to return if you understand and measure your brand loyalty. Customer loyalty is an important building block for the positive reputation of a business. If customers are satisfied (or even overjoyed), the chances of getting more business from them becomes a lot easier. So, it’s necessary for any business to.
5 Things You Need to Know About Video Marketing
You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.
Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting
Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales.
What’s New in Marketing? And What You Should Try This Year
Small businesses have to stay competitive in their marketing efforts in order to be relevant and able to reach the right audiences. As small businesses don’t always have a full marketing team and an unlimited budget, they need to find creative ways to market their brand. Luckily, marketing comes in all shapes and sizes, and every year new and exciting trends emerge. This article will discuss the marketing strategies gaining popularity this year, and best of all, they can all be used.
5 Design Tips For Creating Killer Apps
This powerful quote points to the significance of a good user experience and user interface. It will literally make or break your app. The following article goes over app design tips that will enhance the usability and appeal of your app. Even though some of seem obvious, there are plenty of bad apps out there that prove the opposite. Stand out with an app that is both gorgeous on the inside and out. 1. Apply The Rules of Interaction Design Even though.
Throwback: The Best Apps of 2016 (and What You Can Learn From Them)
The mobile industry is booming, but even more important is that mobile apps are completely dominating the arena: Apps command 86% of the average time spent on mobile This time spent on apps equates to 2hrs 19mins per day Time on mobile web is decreasing to an average of 22 mins/day 52% of all time spent on digital media counts for mobile apps So, which apps were able to persuade us to spend all this time on our smartphone? We have curated.
6 Significant (But Often Overlooked) Mobile Metrics
Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile marketing strategy based only on a few metrics, such as downloads, launches and app revenue. Yet the most important and insightful metrics often are overlooked, causing an.