5 Things You Need to Know About Video Marketing

You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

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Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales.

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What’s New in Marketing? And What You Should Try This Year

Small businesses have to stay competitive in their marketing efforts in order to be relevant and able to reach the right audiences. As small businesses don’t always have a full marketing team and an unlimited budget, they need to find creative ways to market their brand. Luckily, marketing comes in all shapes and sizes, and every year new and exciting trends emerge. This article will discuss the marketing strategies gaining popularity this year, and best of all, they can all be used.

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5 Design Tips For Creating Killer Apps

This powerful quote points to the significance of a good user experience and user interface. It will literally make or break your app. The following article goes over app design tips that will enhance the usability and appeal of your app. Even though some of seem obvious, there are plenty of bad apps out there that prove the opposite. Stand out with an app that is both gorgeous on the inside and out. 1. Apply The Rules of Interaction Design Even though.

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Throwback: The Best Apps of 2016 (and What You Can Learn From Them)

The mobile industry is booming, but even more important is that mobile apps are completely dominating the arena: Apps command 86% of the average time spent on mobile This time spent on apps equates to 2hrs 19mins per day Time on mobile web is decreasing to an average of 22 mins/day 52% of all time spent on digital media counts for mobile apps So, which apps were able to persuade us to spend all this time on our smartphone? We have curated.

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6 Significant (But Often Overlooked) Mobile Metrics

Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile marketing strategy based only on a few metrics, such as downloads, launches and app revenue. Yet the most important and insightful metrics often are overlooked, causing an.

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Content Strategies for Customer Engagement

As our previous article discussed, the most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business. It has never been easier for brands and customers to interact and engage with one another. This heightened access that brands have to their customers (and vice versa) would make you think that.

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7 Ways to Position Your Marketing Agency for Growth

If you’re running a digital marketing agency, and you’re doing your job well, you’re in a good place. Your company is doing work that is in high demand, and you are in a position to grow very quickly. Still, there are plenty of challenges in your way. Growth does not happen accidentally – it comes as a result of hard work and smart positioning. Even if you’re doing your job well, if you’re not prepared for growth when it happens, it can.

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How to Grow Your Inbound Marketing and Get Guest Posts Accepted

One of the hallmarks of today’s small e-businesses is the need to pursue inbound marketing. Unlike traditional marketing, with its one-way line of communication, inbound marketing invites customers to join a dynamic dialogue. By sharing useful, engaging, and impressive content, you can bring customers along on your company’s journey. Your (potential) customers probably don’t spend their leisurely web-crawling time on your business website. This means you need to find a way to reach customers where they DO like to spend hours on.

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Top 10 Strategy Posts For Mobile App Resellers In 2017

Another year has gone by in which mobile has once again exploded with growth. Mobile apps could hit $70B in revenues in 2017 so it only makes sense that you begin to set goals for yourself in the new year to grow as a mobile app reseller. We spent 2016 talking to app marketing strategies, how to sell mobile apps to small businesses, best practices for sending push notifications, things to know when reselling mobile apps and much more. With 2017 right around.

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