by Andrew Gazdecki

By definition: Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier. Source.

In simple terms, geo-fence push notifications are a way for small businesses to send extremely targeted messages to their customers.

For example, a restaurant could section off an area of a competitor, and when a customer passes through this designated area a message would instantly send to the customer in an attempt to lure them over to the other restaurant with a special promotion. You can also just set them up around your business to notify customers when they’re close and present them with an offer they can’t refuse.

Below, we’re created a detailed infographic on geo-fencing and how it is being used by small businesses today.

• For other related articles around geo-fencing see here: How to Make Geofencing Work for Your Small Business

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<p><strong>Please include attribution to http://www.biznessapps.com with this graphic.</strong></p><br /> <p><a href=’https://www.biznessapps.com/blog/how-your-small-business-can-grow-with-geo-fencing-infographic/’><img src=’https://www.biznessapps.com/blog/wp-content/uploads/2016/02/Geofencing-Infograph-2.jpg’ alt=’Mobile App Geo Fencing’ width=’900′ border=’0′ /></a></p><br /> <p>