6 Significant (But Often Overlooked) Mobile Metrics

Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile marketing strategy based only on a few metrics, such as downloads, launches and app revenue. Yet the most important and insightful metrics often are overlooked, causing an.

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How to Make Great App Screenshots That Increase Downloads

  Think of app store screenshots as advertising banners that engage the user into wanting to learn more about the app and then download it. — AppMasters App screenshots have become a vital tool in the fight for downloads; they are the first impression your app gives a potential customer. Both Apple and Google have designed their app store to favor good looking screenshots and punish poor ones. Are screenshots something you throw together right before submitting an app? Here is why.

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Marketing Your App with User-Generated Content

There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing… the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company. What is user-generated content? TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can.

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How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should be focused on social, search, email and mobile. The statistics are proof of this shift in marketing budget: for nearly half a decade, investments in traditional.

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5 Types of Visual Content That Will Optimize Your Conversion Rates

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74% of marketers use visual content in their social.

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How to Increase Your Mobile App Reviews

You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realise). This article will guide you through tips to increase mobile app reviews.  Online reviews, in general, are extremely important; they can make or break a business. Reviews are part of a consumer’s online research efforts, and the opinions of others can directly affect your business. In other words, reviews play.

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How to Build a Restaurant App

It’s hard to find a town or city in the country that doesn’t have a restaurant, fast food stop, cafe or diner ready to feed hungry eaters. Whether they are coming off the road from a long drive, looking to take a night off from eating at home, or an avid food lover after the next big food craze, these establishments allow us to experience different cultures through their food and taste new and exotic flavors from all over the world. Our.

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Content Strategies for Customer Engagement

As our previous article discussed, the most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business. It has never been easier for brands and customers to interact and engage with one another. This heightened access that brands have to their customers (and vice versa) would make you think that.

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How Mobile Apps Can Help Musicians, Bands, & DJs Grow

The music industry is virtually unrecognizable from a decade or two ago. There might be a raging debate about how and when the demise of the traditional music industry happened – ranging from the 1997 introduction of MP3 support in Windows Media Player through to the 2000 streaming boom following Radiohead’s Kid A – but the reality is the change is huge and it’s here to stay. Finally, musicians are acknowledging and accepting this digitalization. There is no doubt that to be a.

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