The Power of Mobile is Changing the Marketing Game

Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing.

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Starting a Mobile App Company: 7 Advantages of a White Label Solution

Have you always wanted to start a business, but haven’t found the right idea yet? Are you ready to make a career change and leave the 9-to-5 life behind? Have you tried other business endeavors but weren’t successful? A white label solution could be the answer! “A white label product is manufactured by one company and packaged and sold by other companies under various brand names. The end product appears as though it has been manufactured by the marketer”, according to Investopedia. Bizness.

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The Importance of Onboarding Users in Your App

Using a new app is like meeting someone for the first time. Your initial interactions could be awkward and confusing or there could be an instant connection. In both of these settings, first impressions are everything! How do you make sure your app falls in the “instant connection” category? App onboarding is the holy grail when it comes to ensuring a great first impression. Onboarding is one of the most critical phases of an app user’s journey, as it is that first.

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Why Your Small Business Should Have A Content Marketing Strategy

For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace. Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your.

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How to Optimize Your Mobile App to Boost Conversions

On paper, the mobile app market is more robust than ever considering billions of smartphone owners across the world have access to millions of apps in the App Store and Google Play. Also keeping in mind that thousands of new apps are being released each month. These staggering numbers imbue the industry with a “gold rush” feel, with millions of developers – both independent and corporate – looking to strike app gold with their new release. But if you look closer you’ll notice.

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7 Ways to Boost Your Small Business Marketing

If you are an avid reader of our blog, you know how imperative we think small business marketing is. Marketing is important to every business’s survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner as a small business owner has so many other things to deal with. #1. Learn From Your Competitors As a small business, you should start by looking.

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5 Big Companies Doing Progressive Web Apps Right

Progressive Web Apps have taken 2018 by storm. Over the past two years, a lot of major companies put their developers to work on PWAs to overhaul and improve their mobile experience. Now in the early months of this year, Progressive Web Apps have brought about major benefits and trackable results. PWAs are transforming the best practices and standards of the mobile web and native mobile applications. Businesses are using PWA’s to replace their current desktop website, their mobile website, their native.

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How To Promote Apps On A Small Budget

App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional experience, but if they don’t know about the app, they won’t be able to take advantage of its benefits.  However, more often than not, small businesses don’t have sufficient budget for elaborate app promotion. So is it possible to acquire and engage users, as well as gain new customers, without having.

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What is a Mobile-First Approach?

This is our newest blog series featuring expert opinion and experience from Bizness Apps employees in all departments. We aim to capture emerging trends and challenges in sales, marketing, design, and product development. The first blog post in this series on is contributed by our Director of Marketing, Kevin Schrage. Kevin markets hard and enjoys watching sunsets, in that order. As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. According to Think.

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9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]

According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device. Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important – we know it is – it’s now the case.

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