Who is Making Apps in 2017? – A Small Business Market Roundup

One of the biggest debates for marketers and small business owners taking place in 2017 surrounds the subject of mobile app development. These conversations are fueled by the fact that small businesses can finally afford to develop their own, branded, mobile apps and catch up to the larger organizations that have already been benefiting from this business tool for a couple of years.   Why Now? The biggest driver behind the growing number of SMB mobile apps is price. Previously, apps had.

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6 Hacks for Writing Knockout Push Notifications

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So.

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Unravelling the Myth: An App Isn’t Just an App

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app ⎼ especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to.

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7 Mobile Trends Every Small Business Should Follow in 2017

More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. In this article, we’ll discuss 7 mobile trends that you should take note of. 1. Respect your mobile relationship The smartphone has.

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Throwback: The Best Apps of 2016 (and What You Can Learn From Them)

The mobile industry is booming, but even more important is that mobile apps are completely dominating the arena: Apps command 86% of the average time spent on mobile This time spent on apps equates to 2hrs 19mins per day Time on mobile web is decreasing to an average of 22 mins/day 52% of all time spent on digital media counts for mobile apps So, which apps were able to persuade us to spend all this time on our smartphone? We have curated.

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6 Significant (But Often Overlooked) Mobile Metrics

Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile marketing strategy based only on a few metrics, such as downloads, launches and app revenue. Yet the most important and insightful metrics often are overlooked, causing an.

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How to Make Great App Screenshots That Increase Downloads

  Think of app store screenshots as advertising banners that engage the user into wanting to learn more about the app and then download it. — AppMasters App screenshots have become a vital tool in the fight for downloads; they are the first impression your app gives a potential customer. Both Apple and Google have designed their app store to favor good looking screenshots and punish poor ones. Are screenshots something you throw together right before submitting an app? Here is why.

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Marketing Your App with User-Generated Content

There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing… the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company. What is user-generated content? TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can.

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How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should be focused on social, search, email and mobile. The statistics are proof of this shift in marketing budget: for nearly half a decade, investments in traditional.

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5 Types of Visual Content That Will Optimize Your Conversion Rates

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74% of marketers use visual content in their social.

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