How to Cold Call and Land Appointments [Infographic]
Ah, the infamous cold call. The thought alone makes many of us queasy, but cold calling is critical to your bottom line, especially in the rollout phase of a new business venture. But as with most things, people generally fear cold calling because they don’t know how to do it well, which leads to an endless string of rejections and very few successes.
There IS a right way to cold call—it’s a formula that trickles down from a broader refined sales process, and when you begin executing on it you’ll boost your confidence and your sales.