All posts by Lauren Smith.

If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your business – it’s the pilot smiling from the cockpit as you board the plane, the barista handing you a straw with your coffee, the receptionist making sure your forms have been updated correctly. From the first conversation you have with a potential client,.