Marketing Best Practices (and Real-Life Examples) for SMBs on a Budget

If you recently launched a startup or small business, you may not have enough funds to invest in expensive advertising and marketing campaigns like your larger competitors. But don’t worry, there are plenty of simple and effective small business marketing techniques with a modest budget that can help you promote your business. Below are some of the most effective marketing strategies for the business on a budget. Curate Remarkable Content Content marketing has become an essential and affordable marketing technique for any business,.

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6 Significant (But Often Overlooked) Mobile Metrics

Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile marketing strategy based only on a few metrics, such as downloads, launches and app revenue. Yet the most important and insightful metrics often are overlooked, causing an.

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How to Make Great App Screenshots That Increase Downloads

  Think of app store screenshots as advertising banners that engage the user into wanting to learn more about the app and then download it. — AppMasters App screenshots have become a vital tool in the fight for downloads; they are the first impression your app gives a potential customer. Both Apple and Google have designed their app store to favor good looking screenshots and punish poor ones. Are screenshots something you throw together right before submitting an app? Here is why.

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Marketing Your App with User-Generated Content

There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing… the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company. What is user-generated content? TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can.

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How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should be focused on social, search, email and mobile. The statistics are proof of this shift in marketing budget: for nearly half a decade, investments in traditional.

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5 Types of Visual Content That Will Optimize Your Conversion Rates

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74% of marketers use visual content in their social.

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