30 Under 30: Meet Our CEO, Andrew Gazdecki

Inc.’s 30 Under 30 Inc. curated a list of the 30 Most Brilliant Young Entrepreneurs of 2017. In their own words: “Besides landing sales and hiring hundreds of employees, Inc.’s 30 Under 30 honorees for 2017 are tackling the world’s most intractable problems–from overcoming infant mortality in the developing world to resolving shipping nightmares for burgeoning businesses.” Keep an eye out for Inc. Magazine’s print version hitting the stands soon! We are so proud that our very own CEO, Andrew Gazdecki, earned.

Read More
5 Things You Need to Know About Video Marketing

You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

Read More
Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales.

Read More
Capterra Reviews Madness: Thank You!

                         Every year, Capterra hosts the Reviews Madness Tournament in honor of NCAA Basketball’s March Madness. Bizness Apps was honored to be a part of this year’s tournament! This is how it works: 64 software companies face off to see who can collect the most customer reviews round-by-round, until one champion is left standing. We were paired in brackets against some strong competitors, but are excited to announce that we are.

Read More
5 Questions to Ask Yourself Before Becoming an Entrepreneur

Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, with visions of one day running your own (extremely profitable) lemonade stand. Over time, the role of entrepreneur has been glamorized and glorified, especially with all the stories of young, ambitious individuals becoming millionaires. Everyone loves a good Shark Tank.

Read More
Who is Making Apps in 2017? – A Small Business Market Roundup

One of the biggest debates for marketers and small business owners taking place in 2017 surrounds the subject of mobile app development. These conversations are fueled by the fact that small businesses can finally afford to develop their own, branded, mobile apps and catch up to the larger organizations that have already been benefiting from this business tool for a couple of years.   Why Now? The biggest driver behind the growing number of SMB mobile apps is price. Previously, apps had.

Read More
6 Hacks for Writing Knockout Push Notifications

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So.

Read More
Unravelling the Myth: An App Isn’t Just an App

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app ⎼ especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to.

Read More