How Humanistic Design Is Changing The Way We Do Business
Imagine if your phone could take care of all your holiday to-dos—like buying gifts, booking itineraries, sending invites—with minimal instruction. This kind of digital personal assistance isn’t too far from reality. Developers are gaining ground with a concept known as “humanistic design,” which models human behavior and intelligence to carry out the everyday tasks that typically fall on us. Companies are already collaborating to provide a holistic, streamlined experience for their customers. In doing so, they’re sharing technology and research to a.

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4 Marketing Ideas to Fire Up Your 4th of July

  Smell that? It’s the sulfuric, smoke-filled scent of our nation’s birthday, full of fireworks, flags, and barbecued delights. As you prep your patriotic palate and don your primary colors, don’t forget the 4th of July is the perfect time for a well executed and downright fun marketing campaign. The holiday sees a 32 percent revenue increase from email marketing. So before you fire up the grill, focus on firing off some sales with these 4th of July marketing tips. ALSO READ: How Small Businesses Can.

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Before You Send That Push Notification, Read This

Whether you’re a small business owner with a mobile app or a seasoned marketer, sending your first push notification can feel a bit like cannon-balling into a pool full of strangers. It’s scary and awkward and somewhat invasive. Why? There are no take-backs. Once it’s sent, it’s sent. It can be tough to nail the timing. You might end up annoying your users, or worse, driving them to uninstall. They deliver front and center to users’ devices. But clicking “send” doesn’t have to be.

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5 Reasons Your Retail Store Needs a Mobile App

Whether you have a beach town boutique, a shoe shop in the city, or a sports store in the ‘burbs, you want and need your customers to love your brand. Even with top-notch customer service and high product demand, something may be missing. Mobile apps have long been on the rise and they’re catching the eye of your loyal customers. They want access to your retail store at their fingertips, whenever and wherever they please. So what is a simple mobile app.

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7 Free Budget Apps to Help You Save Smarter

Money may not grow on trees, but it sure leaves your pocket fast. The apps below are much better budgeters than we are comedians. With tools that help you save and spend smarter, these 7 essentials get you to your goals quicker so you can enjoy the fruits of your labor. Mint: You probably know about this one already—there’s a reason it tops the list. Mint syncs up with your bank account to create a custom budget, taking into account your spending history.

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8 Questions to Ask Before Redesigning Your Website

  If your small business’s website isn’t gaining traffic, actively engaging customers, or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay relevant—nothing screams “behind the times” like an outdated front-end website—but redesigns can be time-intensive and costly, even if you know exactly what you’re doing. Here are 8 questions to ask yourself before you launch into a.

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How Humanistic Design Is Changing the Way We Do Business

Imagine if your phone could take care of all your holiday to-dos—like buying gifts, booking itineraries, sending invites—with minimal instruction. This kind of digital personal assistance isn’t too far from reality. Developers are gaining ground with a concept known as “humanistic design,” which models human behavior and intelligence to carry out the everyday tasks that typically fall on us. Companies are already collaborating to provide a holistic, streamlined experience for their customers. In doing so, they’re sharing technology and research to a degree.

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How Businesses Can Make the Most of Facebook’s Call-to-Action Feature

Your content is only as good as what it accomplishes. If you spend time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks. Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not just attracting attention but keeping it. A call-to-action, or CTA, comes at.

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