Marketing So Good It’s Scary: This Year’s Best Halloween Campaigns

Who doesn’t love a good marketing campaign? Halloween is one of those holidays that brings out the best in marketing. And as Brafton says, “A well-crafted holiday marketing campaign, timed just right, can leave a lasting impact well after the spooky day has come and gone.” This year, these five companies stood out with their never-done-before Halloween campaigns. Happy Halloween! 1. Lyft’s Strange Mode Lyft got in the spirit of the release of the second season of Stranger Things and Halloween with.

Read More
6 (Often Overlooked) Steps For Developing a Successful App

This guest post was contributed by Clutch.   For many small business owners and entrepreneurs, popular apps like Uber and Snapchat are sources of inspiration. It’s easy to see the appeal of mobile apps: they can provide a direct connection between businesses and their customers, encouraging engagement by providing new services and perks. But even as mobile apps become more mainstream — as many as 67% of small businesses have or plan to launch a mobile app by the end of 2017.

Read More
Extra! Extra! How To Get Press Coverage For Your Small Business

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience to the outside world. One way to do this is is by getting local press coverage for your small business, which in turn should get those new customers.

Read More
5 Best Tips for Financing Your Start-Up

In any economic climate, it is challenging to find the funds to set up a business. Many entrepreneurs fail because they don’t perform thorough research before venturing into business. It’s important to fully investigate the economic market of the area of business you are about to step foot in, as this helps to determine the degree of difficulty to finance the business. On the other hand, it’s also easy to let overanalyzing and overthinking stop you from taking the leap. Any entrepreneur.

Read More
5 Ways PWAs Can Improve Your Mobile Marketing Strategy

Here at Bizness Apps we’ve been stoked about Progressive Web Apps leading the future of mobile. Our team has been experimenting with PWAs over the past months to see what these babies can do. And they can do A LOT! Progressive Web Apps are an even better mobile marketing tool for small businesses than native apps, as they can be shared and used in seconds. Shareability has recently become a core marketing strategy for businesses big and small. While shareability is often.

Read More
The Holiday Marketing Guide For Small Businesses

We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business can celebrate (and profit from) the holidays, so let’s jump right into to our extensive guide.   Customer Appreciation 1. Holiday cards: Send out personalised holiday cards to your most loyal customers. While your.

Read More
Are Your Customers Loyal? Answer These 5 Questions

Once your business starts to gain traction and earns a solid customer base, you will want to turn your attention to growing your brand. You can predict how likely past customers are to return if you understand and measure your brand loyalty. Customer loyalty is an important building block for the positive reputation of a business. If customers are satisfied (or even overjoyed), the chances of getting more business from them becomes a lot easier. So, it’s necessary for any business to.

Read More
Mobile Reservations Helped a Barbershop Rack Up 4,111 Appointments

Barbershop Livin’ In The Cut needed a solution to combat their long wait times, frustrated customers and messy scheduling. A mobile app provided a way to optimize both internal and external communication strategies. Now, customers are happy with the easy reservation system and employees rely on the app for their work schedule. After partnering with Bizness Apps in 2013, Dustin Rivest founded AppInnovators. Their most successful app to date was built for Livin’ In The Cut, a local barbershop in Florida owned.

Read More