How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-man, two-man, or [insert small number here]-man team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns. So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start. 1. Optimize for mobile.

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Expert Blog: Improving the Customer Journey Using Design Thinking

What is design thinking, and why do we need it? Theorized by the Stanford d.school during the 1980’s, design thinking is a methodology that combines much of what designers already have in their toolkits; deep empathy for their users, willingness to experiment, and problem-solving. Using this thinking-based framework, you can improve your customer’s journey based on what they really deeply desire, instead of relying on purely historical data or the whims of your intuition. Empathize Empathy is at the core of the.

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Launching Your Marketing Department: A Beginner’s Guide

So you’ve gone and done it. You’ve struck out on your own to form a marketing agency. Or your side gig has become your main gig. Or among your three partners, you’re the one with “the head for marketing.”  No matter why you find yourself at the helm of a new marketing operation, you’ll quickly find that the name of the game is balance. Balance between daily tactics and long-term strategies. Between nailing down every detail and letting some things ride. Or.

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The Power of Mobile is Changing the Marketing Game

Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing.

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How To Give A Convincing Sales Pitch to SMBs

Many of our partners start a mobile app company without any prior experience in sales. Our program trains you to sell apps to small businesses with an online course and hands-on training. While our Mobile Marketing Advisors help you create an actual sales presentation before you go out to a small business, you will need to work on how you deliver that sales pitch. Small businesses are a unique audience in that the owners usually handle almost every aspect of the business.

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